What works before may not work anymore today.
Wedding planners in Cebu, for instance, used to bank on flyers, leaflets, feelers, brochures, and word-of-mouth for reference to have their services promoted. To help sustain what they do, they resort to putting up billboards, tapping traditional media, and participating in expositions.
But with today’s social media where everything seems to be just a click away, wedding packages and related services can be perused and arranged through the most-used information sharing sites like Facebook, Twitter, Instagram, Google Plus, and Youtube. The number of platforms is expanding, providing easy access and stiffening competition never ever imagined 20 years ago.