Tag - social media

Making Coffee For The Boss While on Facebook

interns

Working as an intern in Third Team Media was fun and educational. At first, it was intimidating because I was in a new environment, with new faces and new assignments that were alien to me! Alien but wicked. =) As my internship went on, I realized that I have learned a lot about Digital Marketing – especially how it keeps helping businesses make an impact on a daily basis.

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Working as an intern in a social media management company changed my social media perception little by little. Where before I only used Facebook and Instagram for fun, I consider social media now as more than a means to pass the time.

My job as an intern was simply this — assist the digital marketing managers in their tasks like content curation and campaign creations. With my days revolving around Facebook data, Twitter updates, blog writing, and Instagram campaigns, I become more conscious with my own social media footprint. I learned about privacy and of content quality and applied it to my own social media use.

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My favorite task was perhaps curating for content. It was fun surfing the internet and discovering new things for our different clients who come from very diverse industries from different parts of the world. It got tiresome at times and frustrating too especially if you can’t seem to find the exact content you need. But it sure was challenging and pushed me to think outside the box.

For all the students my age, my advice to you is know your own limits in using social media for it is not a toy, but a tool. If I learned anything at all during my stint, it would be that, “On social media, the whole world is watching you and you must be ready to face criticisms if it comes to that.” Remember that great power is often coupled with great responsibilities. That great power in our generation is social media.

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As I say goodbye to my life as a social media intern and go back to my life as a now #hashtagsavvy student, I intend to apply all that I have learned. Perhaps in a more concrete manner, I would say that harnessing the power of a single social media post will perhaps take months of expert precision with consideration of various data to optimize that specific content. But this is what I intend to do! #Wicked, ey?

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Ten Tips for the Next Project X!

People often aspire to be part of the organizing team for events, mostly because of its perks, may it be the free food or merchandise, or the chance to be up close and personal with the event guests. However, events are not easy to organize, as they entail a lot of preparation on the organizing team’s part. One must be prepared for insanity — a lot of sleepless nights, countless stressful meetings that run for hours on end, and being pushed beyond their limits that a nervous breakdown is almost inevitable.

From strategic planning up until event delivery and closure, the entire event life cycle is a challenge in itself, but many will agree that the positive feedback they receive after the event make the experience worthwhile and much more bearable.

Of course, organizers don’t get out of these events clueless. A lot of valuable lessons are learned, some that would have saved time and kept their sanity a little more intact. Let’s take a moment to review these lessons together. This is not meant to discourage you from organizing your own events, mind you, but this is so that you can plan, execute your tasks properly, and save yourself the heartache while it’s still early.

Let’s get the ball rolling, shall we?

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Social media and health promotion: Doctors turn to the Internet to push personal health advocacies

health promotion

Not long ago, there was a man who was operated in a hospital. It was an unusual operation that got some practitioners involved chuckling and grinning and recording moments of the procedure. The video got viral, got the patient humiliated and got some of the healthcare professionals suspended.

Incidents like this can cause a nagging fear among doctors, nurses, medical technicians and their fellows when social media is presented as a tool for health promotion and when relentless white knights invite them to engage, to be active on social media.

“Whether doctors choose to engage in social media or not, they cannot ignore its implications,” said Dr. Pat Rich of the Canadian Medical Association during the Healthcare Social Media Summit 2015 last February in Cebu.

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Wedding planners in Cebu are advised to adapt in this age of social media

wedding planners on social media

What works before may not work anymore today.

Wedding planners in Cebu, for instance, used to bank on flyers, leaflets, feelers, brochures, and word-of-mouth for reference to have their services promoted. To help sustain what they do, they resort to putting up billboards, tapping traditional media, and participating in expositions.

But with today’s social media where everything seems to be just a click away, wedding packages and related services can be perused and arranged through the most-used information sharing sites like Facebook, Twitter, Instagram, Google Plus, and Youtube. The number of platforms is expanding, providing easy access and stiffening competition never ever imagined 20 years ago.

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Get real with social selling, real estate agents!

It is a common sight in Facebook groups, especially those with a large following, to see one or two persons promoting real estate development. A common sight, too, is that rarely are there interactions about their posts.

Take for example my experience as a member in a 3,000-strong book lovers group where anyone from anywhere in the Philippines can share their love, or sale, of books. One time, a real estate agent with a suspicious profile photo came in, told the admin to delete his post if it is not aligned with the group’s advocacy and went on to post a promotion of a financing scheme for condominium units in Manila.

Every time I see a post like this on the social media groups where I am a member of, two things automatically pop in my mind: that the real estate agent is either too busy or too lazy to care where he will put his promotions and that he really needs help, some crash course in social selling.

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