Tag - social media marketing

Ten Tips for the Next Project X!

People often aspire to be part of the organizing team for events, mostly because of its perks, may it be the free food or merchandise, or the chance to be up close and personal with the event guests. However, events are not easy to organize, as they entail a lot of preparation on the organizing team’s part. One must be prepared for insanity — a lot of sleepless nights, countless stressful meetings that run for hours on end, and being pushed beyond their limits that a nervous breakdown is almost inevitable.

From strategic planning up until event delivery and closure, the entire event life cycle is a challenge in itself, but many will agree that the positive feedback they receive after the event make the experience worthwhile and much more bearable.

Of course, organizers don’t get out of these events clueless. A lot of valuable lessons are learned, some that would have saved time and kept their sanity a little more intact. Let’s take a moment to review these lessons together. This is not meant to discourage you from organizing your own events, mind you, but this is so that you can plan, execute your tasks properly, and save yourself the heartache while it’s still early.

Let’s get the ball rolling, shall we?

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Get real with social selling, real estate agents!

It is a common sight in Facebook groups, especially those with a large following, to see one or two persons promoting real estate development. A common sight, too, is that rarely are there interactions about their posts.

Take for example my experience as a member in a 3,000-strong book lovers group where anyone from anywhere in the Philippines can share their love, or sale, of books. One time, a real estate agent with a suspicious profile photo came in, told the admin to delete his post if it is not aligned with the group’s advocacy and went on to post a promotion of a financing scheme for condominium units in Manila.

Every time I see a post like this on the social media groups where I am a member of, two things automatically pop in my mind: that the real estate agent is either too busy or too lazy to care where he will put his promotions and that he really needs help, some crash course in social selling.

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