The Castle of Magic Comes to Life at SM City Consolacion

Toy Soldier and Ballerina

A curious crowd, filled with both young and old people, gathered at the Event Center of SM City Consolacion last Sunday, November 6th. Little did they know that they were in for a spectacular treat as SM City Consolacion launched the Castle of Magic, a 15 foot tall structure right at the heart of the mall with their yearly Treelighting Ceremony. The ceremony was given a fairytale flair with the story of the Toy Soldier and his beloved Ballerina, inspired by The Nutcracker, much to the delight of both the children and the adults. Everyone watched in rapt attention as the cast danced their way onto the stage and into everyone’s hearts.

Castle of Magic

Standing at about 15 feet tall and 18 feet wide, the Castle of Magic was constructed within 2 months, a symbol of the warmth of the holiday spirit.

The ceremony started with opening remarks from Ms. Estrella I. Wamilda,  Assistant Mall Manager, about the magic of Christmas and the act of giving, of bringing joy to both the recipient and to ourselves. The magic then began with the telling of the story of the Toy Soldier, how he and his ballerina became one with the power of love with a heartfelt pas de deux.

The simple ceremony was concluded with the entire ensemble of ballerinas and toy soldiers dancing to the beat of Christmas carols, bringing smiles to everyone’s faces as the ceremonial Christmas tree atop the castle is lit up with an incredible light show to signify the start of the holiday season at SM City Consolacion.

Afterward, a photo opportunity was held with the Mall management, Marketing and PR Departments along with Councilor Joyjoy Alegado of the Consolacion Municipal Government, the event organizers and various media partners.

SM Consolacion Castle of Magic Organizers

SM City Consolacion Marketing Department with mall management.

 

Ballerinas and Toy Soldiers

The ballerinas and toy soldier dancers pose for a photo with SM City Consolacion management.

SM City Consolacion, along with the other SM Supermalls, continues to bring joy with the gift of giving this holiday season through the SM Cares Bears of Joy project. For only Php200, you get two teddy bears; one you get to keep and the other you can donate to a child through SM Consolacion’s chosen beneficiary, Nangka Daycare Center.  

“The Christmas celebration wouldn’t be complete without sharing the love this holiday. Let us continue to support SM Bears of Joy to make more children happy this Christmas,” explained Wamilda.

Stay tuned for more magical holiday events, promos and highlights at SM City Consolacion that are sure to heighten the Christmas festivities for everyone.

For inquiries, please call the Marketing Department at (032) 260 0136 or visit their social media accounts: SM City Consolacion (Official) on Facebook and @SMConsolacion on Twitter/Instagram. ♥

Kage Gonzales
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Kage Gonzales

Multimedia Content Creator at Third Team Media
Loves drawing things. Eating things too.
Kage Gonzales
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Kage Gonzales

Loves drawing things. Eating things too.