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Suit Up Cebu for the Otaku Fest is Back!

Drop your sched and block it for Cebu Island’s most-awaited cosplay happening on February 21st! Dubbed as OTAKU FEST 8.0: ALTERNATE UNIVERSE, this cosplay event at the UP Grounds aims to gather over 2,000 cosplayers and enthusiasts for a full day of fun under the sun and moon from 8am – 8pm.

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This is Otaku Fest’s 8th year and it promises to be more colorful than ever with special guests Liui Aquino, Lyron Aquino and Ae Ri of Team M.A.R.C.H. Philippines. Liui, one of the country’s most popular cosplayers, will be playing Hiccup from How to Train your Dragon during the exclusive meet and greet portion. He will then play Tadashi from Big Hero 6 for the rest of the event.

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Liui as Hiccup of How to Train Your Dragon

 

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Lyron Aquino A.K.A. Ly Chii of Team March Philippines

 

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Ae Ri of Team March

 

K-pop stars FameUS will also hold a special performance at the event. FameUS is a six-member Korean pop boy group under KN Entertainment. Cebuano BL1SS fans will definitely feel blissful with the chance to meet FameUS and get signed merchandise! Limited FameUS merchandise are available at the venue from 2:00PM onwards.

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Official rates for # ‪#‎UPOtakufest‬ are as follows:

○ Regular rate: P80 (12 years old and above)

○ Children aged 4 years old and below: Free

○ Children aged 5 – 11: P40

○ Senior Citizens: P40

○ UP High School Students: P40

*Please present respective IDs

More questions? Here’s the official FAQ event poster.

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See you there!

10 Attention-Grabbing Valentine’s Day Content and Promos We Love

It’s February! The love month! And retailers are on a rush to push out the best campaigns they can come up with to make sure you end up opening your wallets and grabbing their goods for your mi amore.

This is also one of the holidays we love and the Valentine’s Day content put out this month deserves a mention.

Which companies are rockstars when it comes to holiday promotions? Here are some catchy ones we’ve seen on our feeds!

1. Krispy Kreme’s #ValentinesDoughnuts campaign

Krispy Kreme is strong in crafting promotions that tease our sweet tooth! No wonder. For their #ValentinesDoughnuts campaign this February, the brand launched a Facebook promotion asking 10 questions each day on revolving around, well, love and doughnuts. Winner is picked daily based on the best stories shared and submitted.

On top of that, they are sharing P100 coupons for the Valentine’s Season for doughnut deliveries. So sweet!

Krispy Kreme Promo

2. Ford Mustang Speed Dating Prank

Fast and furious. That’s the kind of date you will encounter with Ford Mustang’s Valentine’s video.

Guys are lured into thinking their date (who turns out to be a stunt driver) was a lady who can’t drive stick. Turns out she can blow your mind with her stunts on a Mustang! Now that’s SPEED dating. Literally.

3. Babbel’s Valentine’s Tales

Content can also be a great way to celebrate Valentine’s Day. And Valentine’s Tales is great way for Babbel, a platform to learn new languages, to showcase the different ways to say “I love you.” Ti amo!

Babbel Valentines

4. The Outlets at Pueblo Verde’s Selfie with Love

In the Philippines, there are LOADS of selfie contests for all occasions. What more for Valentine’s Day? It’s the perfect time to get cheesy with the one you love.

The Outlets at Pueblo Verde, the first outlet shopping mall in VisMin, launches their own selfie promo along with the Love Feast dinner buffet on Valentine’s Day.

The Outlets at Pueblo Verde Valentine's

(Disclosure: Third Team Media works with The Outlets at Pueblo Verde team for social media campaigns)

5. Havaianas’ Get Spotted

On both the major malls of Cebu – Ayala and SM City – Havianas has chosen to make it different. Get spotted with your Havianas on Valentine’s Day and receive treats! Only problem I’m seeing here is that they might have a hard time seeing ladies in flipflops. The women will most probably be in high heels off to a date with their loved ones! Wouldn’t you agree?
Havianas Cebu

6. Max Cebu in Ayala’s Valentine Meal

A photo can speak a thousand words. Here’s Max’s Restaurant being upfront about what your meal would look like with your date if you choose to celebrate with them. I wonder how much it would be though?

Max's Cebu Valentine's

7. SaveMore’s Candy Box

Supermarket SaveMore at SM City Cebu gives out free valentine candy boxes if you grab 500php worth of their Yellow Tags. Ah, the moms would love this for the kiddos.

SM Cebu Candy Box

8. GuestList.ph’s Free Fall Party

What better way for a startup to grab lists and lists of user base than to host a party! Together with major sponsors like OLX and MTV, GuestList.ph brings the part to UP with this Valentine’s event.

GuestList.ph Valentine's

9. Looloo App’s Dinner for Two

Ah! Free food! Why not? For an app like Looloo with a huge list of merchants, we’re thinking this would be a lovely collaboration between them. Congrats to the winners! Super yummy steaks right there.

Looloo App Valentine's

10. BE Resorts’ Be Romantic

Now for another romatic dinner promo. This one’s at a resort so feel free to relish on fresh sea breeze when you win BE Resorts’ promo.

Be Resorts Valentine's

Which ones haven’t been mentioned here but caught your eye? Share them on the comments too. 🙂

Join PhilDev IDEA Global Entrepreneurship Program

PhilDev will be hosting the PhilDev IDEA Global Entrepreneurship Symposium & Workshops 2015 here in Cebu, Philippines on Feb 26-28, Cebu City.

Symposium:

PhilDev S&T and USAID will host an annual international symposium in areas of societal needs, entrepreneurship, and increasing expertise in productively utilizing innovations in science and technology. The annual IDEA Symposium will 
be a platform to create and expand dialogue between the US and Philippine HEIs, government officials, startup entrepreneurs, and industry leaders. The symposium will feature US professors and entrepreneurs and will be an important venue to link startup companies and venture capitalists with emerging technologies and expertise.

Workshop:

PhilDev S&T will conduct a series of hands on entrepreneurship workshop for science and engineering scholars and startup entrepreneurs. US and Filipino professors and established entrepreneurs will serve as trainers, speakers, and mentors to the one to two-day workshops that will include understanding global market, identifying major market needs, productization of innovative research, business incubation, searching and working with venture capital, among others.

Join up at www.phildev.org

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How business owners can improve their strategic thinking process

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When you start a business and you focus on making it work, there is a bigger question lurking behind you, tapping your shoulder for attention. How do you make your business last?

The success factor starts in the mind of the business owner, according to Singaporean expert Sun Yee Ho of Decision Process International (DPI) who came to Cebu to share his thoughts on strategic thinking during a general membership meeting of the Cebu Chamber of Commerce and Industry.

Even when you manage to sustain your business, there is another daunting question. How can you make your business survive during tough times, like the Great Recession of 2008 or the Stock Market Crash in the 1930s?

The answer sounds so simple: strategic thinking.

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Get real with social selling, real estate agents!

It is a common sight in Facebook groups, especially those with a large following, to see one or two persons promoting real estate development. A common sight, too, is that rarely are there interactions about their posts.

Take for example my experience as a member in a 3,000-strong book lovers group where anyone from anywhere in the Philippines can share their love, or sale, of books. One time, a real estate agent with a suspicious profile photo came in, told the admin to delete his post if it is not aligned with the group’s advocacy and went on to post a promotion of a financing scheme for condominium units in Manila.

Every time I see a post like this on the social media groups where I am a member of, two things automatically pop in my mind: that the real estate agent is either too busy or too lazy to care where he will put his promotions and that he really needs help, some crash course in social selling.

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Give Effective Feedback With A Sandwich!

Yes, you read it right. A sandwich can help motivate your friend, co-worker or anyone (whether hungry or not) to take in the feedback you are giving.

First of all, there are two types of feedback, the negative and the positive.

Giving a negative feedback is tricky. It is a powerful tool that can propel business or personal relationships forward. Or it can break them. That’s why you need to know HOW to give them.

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The basics you need to relearn about branding

branding

The deluge of information, tip sheets and whatnot you can find online about bolstering your brand can either make you gritty or giddy. Sometimes, at the end of the day, your understanding of the word “brand” can become slightly displaced.

Jacqueline Alexis Thng, chief executive officer of Lexis Branding, came to Cebu late last year to put the basics (and trends) about branding back to the table. Read More

What you see is sometimes NOT what you get

SOCIAL MEDIA TO THE CONSUMER’S RESCUE

How many times has it happened to you when food being advertised on TV or food porn pictures on Facebook automatically brings your salivary glands into overdrive. You get an insatiable craving for that food that you have little choice but to promise yourself to dine there at the next possible opportunity, like immediately that night.

And when you finally get a hold of the supposedly big-portioned burger oozing with juiciness with melting cheddar dripping all over, reality sinks in. Whatever you saw on the ad is nothing like whatever it is you are holding in your hand. The so-called quadruple-pounder of 100% Angus beef burger is a sad version of it’s pimped-up self on the media.

When false advertising happens, it is your right as a consumer to bring it to the attention of the Department of Trade and Industry. Among the objectives of The Consumer Act of the Philippines (RA 7I394) is to protect the interest of the consumer against deceptive, unfair and unconscionable sales acts and practices.

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Forrester: “Stop making Facebook the center of your relationship marketing efforts”

In Forrester’s $499 report called “Social Relationship Strategies That Work”, it is concluded that brands should “stop making Facebook the center of your relationship marketing efforts“.

Forbes’ article takes this further by saying “Don’t tweet. Don’t waste your time on Facebook. Email still works.”  Marketers read the report and agree with this. But of course, some of us do not agree with such conclusion.

Backing up a bit, the use of social media in your overall marketing strategy is highly encouraged and in fact, known to show results for brands who execute their social media strategies properly. This has shown very good case studies and thus, encouraged most brand owners to believe that it is a solution to their sales problem.

And that’s the core of the problem.

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