TheSocialJeep.com serves you with news and inspiration in marketing, advertising, PR, media, and startups in the Philippines fresh from the garaje!

22 Easily Misused Words That Will Automatically Make You Look Dumb

Social media is the best place for you to find, reach and interact with your friends or fan base in real time. BUT it is also a site infested by an army of grammar Nazis.

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Watchful eyes like that of a hawk, just waiting for you to make a grammatical blunder. Grammatical errors, big or small, are all the same in the eyes of a grammar Nazi. None will be forgiven. One wrong move and you find yourself in the black list. Pretty scary, right?

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Wedding planners in Cebu are advised to adapt in this age of social media

wedding planners on social media

What works before may not work anymore today.

Wedding planners in Cebu, for instance, used to bank on flyers, leaflets, feelers, brochures, and word-of-mouth for reference to have their services promoted. To help sustain what they do, they resort to putting up billboards, tapping traditional media, and participating in expositions.

But with today’s social media where everything seems to be just a click away, wedding packages and related services can be perused and arranged through the most-used information sharing sites like Facebook, Twitter, Instagram, Google Plus, and Youtube. The number of platforms is expanding, providing easy access and stiffening competition never ever imagined 20 years ago.

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How start-ups and SMEs can find the right mentor

finding the right mentor

A weak mentoring environment was once identified by the Philippine Development Foundation (PhilDev) as among the top seven issues in the Philippine’s entrepreneurial ecosystem, beside the need for entrepreneurship programs in colleges and universities, regulatory red tape and weak access to capital funding.

Hence, the issue of mentoring for start-ups and small and medium enterprises was taken up in one of the breakout sessions of the IDEA Global Entrepreneurship Symposium 2015 on Feb. 26 at Radisson Blu Hotel.

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Why this Cebuano businessman is advising people to study in school to be a successful entrepreneur

Cebuano businessman

About a year ago, www.thesocialjeep.com was still a concept, an exciting beehive in the minds of the teams behind Third Team Media and The Memoriter Writing Service. While the project was still a mental larva, the crew started deploying writers to start-up and marketing events with the behest to snatch slabs of wisdom from already great people for potentially great people.

One of these already great people is Cebuano businessman Wilson Ng, president and chief executive officer of Cebu-based computer solutions company Ng Khai Development Corp. He spoke to students and entrepreneurs in a Cebu Start-up Day organized by TechTalks.ph in December 2013, about the same time our crew raked Cebu’s streets in search for good stories.

With our system now in place, we decided to tell Ng’s words of advice, even when they are a year old, for they contain heaps of lifelong lessons for starting entrepreneurs as well as slick reminders for successful businessmen.

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Suit Up Cebu for the Otaku Fest is Back!

Drop your sched and block it for Cebu Island’s most-awaited cosplay happening on February 21st! Dubbed as OTAKU FEST 8.0: ALTERNATE UNIVERSE, this cosplay event at the UP Grounds aims to gather over 2,000 cosplayers and enthusiasts for a full day of fun under the sun and moon from 8am – 8pm.

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This is Otaku Fest’s 8th year and it promises to be more colorful than ever with special guests Liui Aquino, Lyron Aquino and Ae Ri of Team M.A.R.C.H. Philippines. Liui, one of the country’s most popular cosplayers, will be playing Hiccup from How to Train your Dragon during the exclusive meet and greet portion. He will then play Tadashi from Big Hero 6 for the rest of the event.

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Liui as Hiccup of How to Train Your Dragon

 

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Lyron Aquino A.K.A. Ly Chii of Team March Philippines

 

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Ae Ri of Team March

 

K-pop stars FameUS will also hold a special performance at the event. FameUS is a six-member Korean pop boy group under KN Entertainment. Cebuano BL1SS fans will definitely feel blissful with the chance to meet FameUS and get signed merchandise! Limited FameUS merchandise are available at the venue from 2:00PM onwards.

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Official rates for # ‪#‎UPOtakufest‬ are as follows:

○ Regular rate: P80 (12 years old and above)

○ Children aged 4 years old and below: Free

○ Children aged 5 – 11: P40

○ Senior Citizens: P40

○ UP High School Students: P40

*Please present respective IDs

More questions? Here’s the official FAQ event poster.

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See you there!

10 Attention-Grabbing Valentine’s Day Content and Promos We Love

It’s February! The love month! And retailers are on a rush to push out the best campaigns they can come up with to make sure you end up opening your wallets and grabbing their goods for your mi amore.

This is also one of the holidays we love and the Valentine’s Day content put out this month deserves a mention.

Which companies are rockstars when it comes to holiday promotions? Here are some catchy ones we’ve seen on our feeds!

1. Krispy Kreme’s #ValentinesDoughnuts campaign

Krispy Kreme is strong in crafting promotions that tease our sweet tooth! No wonder. For their #ValentinesDoughnuts campaign this February, the brand launched a Facebook promotion asking 10 questions each day on revolving around, well, love and doughnuts. Winner is picked daily based on the best stories shared and submitted.

On top of that, they are sharing P100 coupons for the Valentine’s Season for doughnut deliveries. So sweet!

Krispy Kreme Promo

2. Ford Mustang Speed Dating Prank

Fast and furious. That’s the kind of date you will encounter with Ford Mustang’s Valentine’s video.

Guys are lured into thinking their date (who turns out to be a stunt driver) was a lady who can’t drive stick. Turns out she can blow your mind with her stunts on a Mustang! Now that’s SPEED dating. Literally.

3. Babbel’s Valentine’s Tales

Content can also be a great way to celebrate Valentine’s Day. And Valentine’s Tales is great way for Babbel, a platform to learn new languages, to showcase the different ways to say “I love you.” Ti amo!

Babbel Valentines

4. The Outlets at Pueblo Verde’s Selfie with Love

In the Philippines, there are LOADS of selfie contests for all occasions. What more for Valentine’s Day? It’s the perfect time to get cheesy with the one you love.

The Outlets at Pueblo Verde, the first outlet shopping mall in VisMin, launches their own selfie promo along with the Love Feast dinner buffet on Valentine’s Day.

The Outlets at Pueblo Verde Valentine's

(Disclosure: Third Team Media works with The Outlets at Pueblo Verde team for social media campaigns)

5. Havaianas’ Get Spotted

On both the major malls of Cebu – Ayala and SM City – Havianas has chosen to make it different. Get spotted with your Havianas on Valentine’s Day and receive treats! Only problem I’m seeing here is that they might have a hard time seeing ladies in flipflops. The women will most probably be in high heels off to a date with their loved ones! Wouldn’t you agree?
Havianas Cebu

6. Max Cebu in Ayala’s Valentine Meal

A photo can speak a thousand words. Here’s Max’s Restaurant being upfront about what your meal would look like with your date if you choose to celebrate with them. I wonder how much it would be though?

Max's Cebu Valentine's

7. SaveMore’s Candy Box

Supermarket SaveMore at SM City Cebu gives out free valentine candy boxes if you grab 500php worth of their Yellow Tags. Ah, the moms would love this for the kiddos.

SM Cebu Candy Box

8. GuestList.ph’s Free Fall Party

What better way for a startup to grab lists and lists of user base than to host a party! Together with major sponsors like OLX and MTV, GuestList.ph brings the part to UP with this Valentine’s event.

GuestList.ph Valentine's

9. Looloo App’s Dinner for Two

Ah! Free food! Why not? For an app like Looloo with a huge list of merchants, we’re thinking this would be a lovely collaboration between them. Congrats to the winners! Super yummy steaks right there.

Looloo App Valentine's

10. BE Resorts’ Be Romantic

Now for another romatic dinner promo. This one’s at a resort so feel free to relish on fresh sea breeze when you win BE Resorts’ promo.

Be Resorts Valentine's

Which ones haven’t been mentioned here but caught your eye? Share them on the comments too. 🙂

Join PhilDev IDEA Global Entrepreneurship Program

PhilDev will be hosting the PhilDev IDEA Global Entrepreneurship Symposium & Workshops 2015 here in Cebu, Philippines on Feb 26-28, Cebu City.

Symposium:

PhilDev S&T and USAID will host an annual international symposium in areas of societal needs, entrepreneurship, and increasing expertise in productively utilizing innovations in science and technology. The annual IDEA Symposium will 
be a platform to create and expand dialogue between the US and Philippine HEIs, government officials, startup entrepreneurs, and industry leaders. The symposium will feature US professors and entrepreneurs and will be an important venue to link startup companies and venture capitalists with emerging technologies and expertise.

Workshop:

PhilDev S&T will conduct a series of hands on entrepreneurship workshop for science and engineering scholars and startup entrepreneurs. US and Filipino professors and established entrepreneurs will serve as trainers, speakers, and mentors to the one to two-day workshops that will include understanding global market, identifying major market needs, productization of innovative research, business incubation, searching and working with venture capital, among others.

Join up at www.phildev.org

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How business owners can improve their strategic thinking process

strategic thinking

When you start a business and you focus on making it work, there is a bigger question lurking behind you, tapping your shoulder for attention. How do you make your business last?

The success factor starts in the mind of the business owner, according to Singaporean expert Sun Yee Ho of Decision Process International (DPI) who came to Cebu to share his thoughts on strategic thinking during a general membership meeting of the Cebu Chamber of Commerce and Industry.

Even when you manage to sustain your business, there is another daunting question. How can you make your business survive during tough times, like the Great Recession of 2008 or the Stock Market Crash in the 1930s?

The answer sounds so simple: strategic thinking.

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Get real with social selling, real estate agents!

It is a common sight in Facebook groups, especially those with a large following, to see one or two persons promoting real estate development. A common sight, too, is that rarely are there interactions about their posts.

Take for example my experience as a member in a 3,000-strong book lovers group where anyone from anywhere in the Philippines can share their love, or sale, of books. One time, a real estate agent with a suspicious profile photo came in, told the admin to delete his post if it is not aligned with the group’s advocacy and went on to post a promotion of a financing scheme for condominium units in Manila.

Every time I see a post like this on the social media groups where I am a member of, two things automatically pop in my mind: that the real estate agent is either too busy or too lazy to care where he will put his promotions and that he really needs help, some crash course in social selling.

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Give Effective Feedback With A Sandwich!

Yes, you read it right. A sandwich can help motivate your friend, co-worker or anyone (whether hungry or not) to take in the feedback you are giving.

First of all, there are two types of feedback, the negative and the positive.

Giving a negative feedback is tricky. It is a powerful tool that can propel business or personal relationships forward. Or it can break them. That’s why you need to know HOW to give them.

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