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Ten Tips for the Next Project X!

People often aspire to be part of the organizing team for events, mostly because of its perks, may it be the free food or merchandise, or the chance to be up close and personal with the event guests. However, events are not easy to organize, as they entail a lot of preparation on the organizing team’s part. One must be prepared for insanity — a lot of sleepless nights, countless stressful meetings that run for hours on end, and being pushed beyond their limits that a nervous breakdown is almost inevitable.

From strategic planning up until event delivery and closure, the entire event life cycle is a challenge in itself, but many will agree that the positive feedback they receive after the event make the experience worthwhile and much more bearable.

Of course, organizers don’t get out of these events clueless. A lot of valuable lessons are learned, some that would have saved time and kept their sanity a little more intact. Let’s take a moment to review these lessons together. This is not meant to discourage you from organizing your own events, mind you, but this is so that you can plan, execute your tasks properly, and save yourself the heartache while it’s still early.

Let’s get the ball rolling, shall we?

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Don’t worry, I’m from the Internet!

In Digital Marketing, while content is king, community management is the king’s heir. What happens when your perfect pitch was able to achieve viral levels of reach due to the ads you employed it with. When the crowd notices you and they start coming, you need crowd control. Or, community management in the online parlance.

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We have all been there at some point in our lives when something breaks down and we need to do that dreaded thing called “Calling Support.”

After we’ve punched in the hotline number, a robotic voice clip directs us to do one million things, but if you’re patient it finally reveals the secret to talk to a real person which is, “Press 0.” A chirpy voice greets us and asks how he/ she may help. While you were readying to shout Hallelujah at this juncture, you need to know that the word ‘help’ in these instances isn’t exactly equated to “making things easier for you” nor “offering their services to make this world a better place to live.”

More often than not, “help” for these voices at the other side of the phone means “I will try to see if the response matrix provides an answer, otherwise you are doomed on your own. Sorry don’t care.”

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What’s the next best thing to do aside from throwing your phone across the room (which by the way, really helps in getting out all that tension)? Hunt for the company’s social media sites and prepare to break their community manager’s picnic.

And this works because brands are invested in their online reputation. They are very sensitive to netizen’s comments because these have the ability to reach a lot of people in a short time. Deleting them would be futile, as the platforms have relatively democratic policies with regard to user content.

Just ask Justin and his experience with shampoo brand Head and Shoulders:

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And Chip, who isn’t seeking any redress but simply to connect with Applebee’s, who at one point of this adorable virtual friendship, even helped him pick out his Halloween costume:

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And in the local scene, international chain Mcdonald’s tries to pacify this complaining customer:

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So you see, the real king here is real time marketing. When the spotlight is on you, you have to perform and you must perform well.

A little care goes a long way in social media.

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Want an effective marketing story? Check your headline

headline writing tips

On social media, marketers are finding value in relevant and interesting stories in presenting their clients’ messages or promoting their products online. If they learned the basics of writing, it is that the headline of a story is as important as the opening of the story, if they wish for their target audience to read from start to finish.

The headline is considered the critical part of your content because it is often the reader’s first interaction with your brand. The effort you exert in putting up your story will go to waste if you will not give the headline equal attention you did with the body of the story. It may be comprised of just 140 characters or less but it has a big impact on your brand.

So, to avoid wasting your efforts, you must really take the headline seriously.

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Smartphone Photography 101

Who needs a DSLR when you have a Smartphone? Seriously. Get smart with your smartphone and produce (almost) DSLR quality shots.

Smartphone photography also known as phone photography is the convenient way to capture images and share it directly on social media. In social media marketing, content is king, thus, copy writing and visuals are equally important in order to stand out among the millions of Instagrammers out there.

Have you ever come across a Facebook page and decided it wasn’t worth your precious like just because of the photos involved? A photo that is blurry, pixelated, and poorly crafted can have a profoundly negative impact on your fans (social media friends). Images matter on social media. So so much, so you better brush up on those phone photography skills to keep you high up on the news feed ladder.

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Leveraging technology for Cebu tourism

Cebu tourism

Promoting and showcasing Cebu tourism, food, people, culture, and heritage has leveled up, as technology becomes one of its drivers.

This will be shown through the Technotour Amazing Adventure Challenge (TAAC), one of the highlights of the upcoming Cebu Business Month (CBM) held in June. It is open to companies and individuals who like to embark on adventures and team-building activities while learning Cebu’s culture and heritage along the way.

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Social media and health promotion: Doctors turn to the Internet to push personal health advocacies

health promotion

Not long ago, there was a man who was operated in a hospital. It was an unusual operation that got some practitioners involved chuckling and grinning and recording moments of the procedure. The video got viral, got the patient humiliated and got some of the healthcare professionals suspended.

Incidents like this can cause a nagging fear among doctors, nurses, medical technicians and their fellows when social media is presented as a tool for health promotion and when relentless white knights invite them to engage, to be active on social media.

“Whether doctors choose to engage in social media or not, they cannot ignore its implications,” said Dr. Pat Rich of the Canadian Medical Association during the Healthcare Social Media Summit 2015 last February in Cebu.

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Why leveraging digital payments can help SMEs cope with ASEAN integration

digital payments

Starting a business in the year when ASEAN (Association of Southeast Asian Nations) integration was hot on every businessman’s tongue can be daunting, and so is ensuring a long-running enterprise gets to survive the expected demand under a larger, if not freer, market.

Whether you’re a starting entrepreneur or a veteran business owner, it’s about time to check that suggestion made by an official from global financial group MasterCard about leveraging digital payments or electronic payments not just to improve your bottom line but also to prep you up for international customers that will come when the ASEAN integration is fully here.

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OLX.ph, Istorya.net use own platforms to educate public on online buy and sell

online buy and sell

With many people going online and becoming aware of the perks of e-commerce, two websites—one described as Goliath and the other as David—made it an integral part of their platforms to educate the public on responsible buying and selling.

In the first Kapihan tech talk show initiated by TechTalks.ph, a non-profit, independent community of business, technology, and start-up enthusiasts, at Radisson Hotel yesterday, OLX.ph and Istorya.net showed that two channels with different teams can work harmoniously at proliferating the practice of online buying and selling.

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Insurance brand offers selected products in Philippines’ first online life insurance store for OFWs and Filipinos

online insurance

Here is a story you often hear: Once upon a time, an overseas Filipino worker (OFW) left to work in another country. He sent money to his family every so often, boosting the Philippines’ economy in the process. Then he came back, got sick and was no longer qualified for another overseas contract. He was left alone to fend for himself.

We do not know yet if he lived happily—or sadly—ever after.  What we do know is that some initiatives are undertaken to address this polar extreme: OFWs help the country largely through remittances while the country offers little help when OFWs are in need.

One of these initiatives comes in the form of AXA Insurance Online (AXA iON) that AXA Philippines (Philippine AXA Life Insurance Corp.) set up for OFWs and Filipinos. What is considered as the Philippines’ first online life insurance store is also a portal that can bridge financial gaps by presenting itself as a viable investment option for OFWs.

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