To protect and preserve our ecotourism sites, the Ecosystem Research and Development Bureau (ERDB) has develop a manual on visitors’ carrying capacity (CARCAP).
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You must have seen an attention-grabbing advertisement or two in your lifetime as well as ads that left you a little bit confused, questioning what the ads’ message really was. And, if you were a marketer, the latter reaction would be the least you expect from your audience.
Many Filipinos have been going abroad for greener pastures for years. Leaving behind their families may be the last thing they want to do but the desire for a better life motivates them to sacrifice time spent with family.
However, as technology continues to develop, applications or apps have emerged to help overseas Filipino workers (OFWs) regularly bond with their family through treasured conversations online.
Do you have an upcoming meeting, seminar or any event? Or do you know someone who is planning an event? If yes, then this one is definitely for you! Cebu Marriott hotel is elevating their service as they created a mobile web app meant just for you.
Get people to give your article a second chance, a second glance.
“Headlines are a special breed of difficulty because they have to accomplish so many things in such a small amount of space.”
Headers, captions, post titles, are more important than your article itself because your readers will always make it the measure of whether your article is boring or interesting. Here’s the deal, no matter how awesome and well-researched your article is, if your headline is weak, no one will read it.
Now, you ask, what makes a better headline? The truth is, it’s more simple than you think it is! Yay!
All you need to know are the most basic THREE:
1. Make the encounter SHORT and SWEET.
According to Digital Marketing institution, Hubspot, the ideal headline should have a maximum character count of of 65 words, before it get’s cut off in search engines.
Get your headline to bear only one thought. Never ramble as this will just confuse your audience. But also make sure that your headline actually describes your article. The surest way for an article to remain unread is when your headline didn’t get the memo about what the article is talking about.
So, keep it short, sweet and specific.
You only have 6 words with a total of 65 characters to show your potential readers the stuff that your article is made of, so make the most out of it! Emojis, anyone? ☺☺☺
2. Be NEGA Nancy.
Ironically enough, Hubspot says that the words: NO, WITHOUT and STOP, lead to many more shares.
The presumption is to always be positive and perky, right? But being goody-two-shoes don’t get readership clicks. Rather, tickle your reader’s curiosity with negative wording. Prey on your reader’s insecurities by telling them how they are doing their life administration wrongly and unless they read your article, they will be doomed. Works every time!
3. Use NUMBERS.
This is still a numbers game even from this angle. Headlines with numbers (digitally-written) fare well than those without. Numbers draw readers to your article and their favorite number is… 7! They hate 13. Also, (aside from 7, I guess) rounded numbers also work better than non-rounded ones.
Don’t make the number too much either. Otherwise, it would scare your readers. I mean, who in their right minds would click, “500 ways to organize your closet,” right?
If all else fails, go to www.co-schedule.com. Trust me, I’ve been there.
It’s that time of the year again where we geeks wish we were relaxing at the beach, instead of staying huddled in front of our laptops and gadgets. With our thoughts running a mile a minute and jumping from one project to another to keep up with the workload, we can only scream the words “I need a break!” in our minds. Sometimes, on the most tiring and task-filled days, we can only wish we could mix work and leisure together.
Sometimes, on the most tiring and task-filled days, we can only wish we could mix work and leisure together.
Now, friends, this is where Geeks on a Beach (or GOAB, to all you acronym-loving geeksters out there) comes in. Words cannot express our delight for this event, where the brightest minds in technology, startup, entrepreneurship and design convene together in summer wear and bare feet against the fine sands of Boracay.
But alas, let us count the reasons why GOAB is the place and event to be, especially this August 2015:
- Learn from the leaders of the technology, startups and design world
The best and the brightest minds in technology, startups and design will be present at this dress-down, straight to the point and no-holds-barred conference to share their ideas and best practices to invigorate the Philippine startup ecosystem! We’re just getting started, but it’s already awesome!
- Get up close and personal with the panel — find the answers you’ve been looking for
Don’t worry if our speakers’ presentations don’t cover questions that are left unanswered in your mind. At GOAB, we encourage everyone to throw these questions at our speakers so they can give us a lil’ piece of their brain. Yum!
- Choose sessions on topics that matter to you the most
We’re here to learn, yes, but we’re not in university anymore, where we’re required to attend classes for every subject that’s on your syllabus. Nope. Not here. Your best interests are prioritized. Feel free to join all the breakout sessions if that’s what floats your banca, but know that you can always choose to attend only those that matter to you.
- Serious talks about anything under the sun in your most comfortable clothes
Whether it be about the latest updates on what’s new with the social media scene or the syntax and semantics of programming languages, rest assured you’ll be having comfortable conversations. Who would pass up on the opportunity to chitchat about geeky topics on the beach while sipping a refreshing drink?
- Meet angels in disguise — your company’s heaven-sent angels
GOAB is not only a venue for us to meet our fellow geeks, it’s also where we start believing heaven on earth is real. Angel investors and seed funding groups abound at GOAB, where they are constantly on the look out for fresh startups with brilliant visions! Here, geeks are given the chance to pitch their brightest and most innovative ideas to prospective investors to get their ideas off the ground.
- Know what’s actually happening in the Philippine and Southeast Asian tech and startups scene
This event is spearheaded by Techtalks.ph, a known industry leader in Philippine technology and startups. This non-profit community group has helped organize over 10 Startup Weekend workshops so it has connections with most startup leaders in Southeast Asia as well. It’s no wonder that most attendees invited to the conference will be updated with what’s going on in the PH tech scene as well as neighboring countries. This makes for a good conversation starter between like-minded geeks too!
- More opportunities to grow your social butterfly wings
We meet more and more people at GOAB every year — some very familiar faces that have been around since the inaugural launch of the event, and some fresh, new faces that were led by the curious cat to the venue. Nevertheless, GOAB proves to be a key networking opportunity for its attendees, because it brings together key players — investors, startup founders, developers and designers — from all over the world.
- Sponsorship opportunities are endless for your brand
Just as angel investors are constantly on the lookout for fresh ideas, sponsors likewise are given opportunities to improve their brand presence through the event. Our sponsors get premium exposure for their brands throughout the marketing campaign for GOAB, the premiere startup conference in the Philippines.
Furthermore, sponsors seeking more specific goals such as looking to hire talent or looking to invest in specific startups, can work with the GOAB organizers to customize their sponsorship to meet these goals. Take this opportunity to use GOAB to further your company goals and meet personal objectives.
- Sun + Beach = FUN!
Geeks on a Beach will never be Geeks on a Beach without the sun, beach and awesome geeks! In between sessions and after a long day at the conference, we geeks come together to unwind and relax by the sea — a perfect ending to a productive yet fun-filled day at GOAB.
Whether you’re a first-time attendee testing the GOAB waters, or a loyal, dedicated fan that’s returning to Geeks on a Beach for the third (!) time, one thing resounds clearly for all of you: GOAB is the convention made by geeks, for geeks. It’s our belated summer escapade, where we work hard, and play harder.Head on over to
Head on over to geeksonabeach.com and sign up for #GOAB this August! 🙂
People often aspire to be part of the organizing team for events, mostly because of its perks, may it be the free food or merchandise, or the chance to be up close and personal with the event guests. However, events are not easy to organize, as they entail a lot of preparation on the organizing team’s part. One must be prepared for insanity — a lot of sleepless nights, countless stressful meetings that run for hours on end, and being pushed beyond their limits that a nervous breakdown is almost inevitable.
From strategic planning up until event delivery and closure, the entire event life cycle is a challenge in itself, but many will agree that the positive feedback they receive after the event make the experience worthwhile and much more bearable.
Of course, organizers don’t get out of these events clueless. A lot of valuable lessons are learned, some that would have saved time and kept their sanity a little more intact. Let’s take a moment to review these lessons together. This is not meant to discourage you from organizing your own events, mind you, but this is so that you can plan, execute your tasks properly, and save yourself the heartache while it’s still early.
Let’s get the ball rolling, shall we?
In Digital Marketing, while content is king, community management is the king’s heir. What happens when your perfect pitch was able to achieve viral levels of reach due to the ads you employed it with. When the crowd notices you and they start coming, you need crowd control. Or, community management in the online parlance.
We have all been there at some point in our lives when something breaks down and we need to do that dreaded thing called “Calling Support.”
After we’ve punched in the hotline number, a robotic voice clip directs us to do one million things, but if you’re patient it finally reveals the secret to talk to a real person which is, “Press 0.” A chirpy voice greets us and asks how he/ she may help. While you were readying to shout Hallelujah at this juncture, you need to know that the word ‘help’ in these instances isn’t exactly equated to “making things easier for you” nor “offering their services to make this world a better place to live.”
More often than not, “help” for these voices at the other side of the phone means “I will try to see if the response matrix provides an answer, otherwise you are doomed on your own. Sorry don’t care.”
What’s the next best thing to do aside from throwing your phone across the room (which by the way, really helps in getting out all that tension)? Hunt for the company’s social media sites and prepare to break their community manager’s picnic.
And this works because brands are invested in their online reputation. They are very sensitive to netizen’s comments because these have the ability to reach a lot of people in a short time. Deleting them would be futile, as the platforms have relatively democratic policies with regard to user content.
Just ask Justin and his experience with shampoo brand Head and Shoulders:
And Chip, who isn’t seeking any redress but simply to connect with Applebee’s, who at one point of this adorable virtual friendship, even helped him pick out his Halloween costume:
And in the local scene, international chain Mcdonald’s tries to pacify this complaining customer:
So you see, the real king here is real time marketing. When the spotlight is on you, you have to perform and you must perform well.
A little care goes a long way in social media.
On social media, marketers are finding value in relevant and interesting stories in presenting their clients’ messages or promoting their products online. If they learned the basics of writing, it is that the headline of a story is as important as the opening of the story, if they wish for their target audience to read from start to finish.
The headline is considered the critical part of your content because it is often the reader’s first interaction with your brand. The effort you exert in putting up your story will go to waste if you will not give the headline equal attention you did with the body of the story. It may be comprised of just 140 characters or less but it has a big impact on your brand.
So, to avoid wasting your efforts, you must really take the headline seriously.
Who needs a DSLR when you have a Smartphone? Seriously. Get smart with your smartphone and produce (almost) DSLR quality shots.
Smartphone photography also known as phone photography is the convenient way to capture images and share it directly on social media. In social media marketing, content is king, thus, copy writing and visuals are equally important in order to stand out among the millions of Instagrammers out there.
Have you ever come across a Facebook page and decided it wasn’t worth your precious like just because of the photos involved? A photo that is blurry, pixelated, and poorly crafted can have a profoundly negative impact on your fans (social media friends). Images matter on social media. So so much, so you better brush up on those phone photography skills to keep you high up on the news feed ladder.