Brands that know how to “laugh” at themselves can win the hearts (and attention) of their target customers. That is true if the placement is perfect and it is well within the marketing plan of the brands.
But what can brands do to ride on “memes”? It’s a concept known as memejacking.
What is a meme anyway? Hubspot mentions that “a meme is quite simply a concept, behavior, or idea that spreads, usually via the internet.”
Filipinos are now starting trends or memes where they poke fun at nostalgia. Take for example the recent viral trend of “Sarah ang Munting Princesa” and the “Patatas Meme”. You may have seen this meme shared on your newsfeed. Or maybe saw one but didn’t “get” the joke.
Some news outlets mentioned that no one knows where the trend started. Unlike other memes where origins are very much traceable, the source of the “patatas meme” still has to be uncovered. Checking some source online would bring you to the meme’s own Facebook page and Twitter profile. It has thousands and thousands of followers and fans in such a short period of time.
Now if only brands know how to tap these kinds of “viral” themes, it could well be a blast for them and their audience. Do you think it would be appropriate for these brands to mention a Princes Sarah Patatas Meme?
Here are some Philippine brands that we think could benefit from the good laugh. We may smile a bit and move on with our lives but think of the impressions they get from the memejacking:
1. Potato Corner
Potato Corner! The number one brand benefiting from all of this patatas meme, in our opinion.
Love ko tong patatas.
Have you tried their steak with creamy mashed patatas?
Once you pop, you definitely can’t stahp.
For a good laugh, we’ll bring in this handful of brands to start with. There’s a lot of other brands we missed for sure. Now, if only the local brands could learn how to ride on memes for their content, just like this one, we would all have a good chuckle.
Would you agree?
All photos from: https://www.facebook.com/pages/Princess-Sarah-Memes/693917080699661
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