Promoting and showcasing Cebu tourism, food, people, culture, and heritage has leveled up, as technology becomes one of its drivers.
This will be shown through the Technotour Amazing Adventure Challenge (TAAC), one of the highlights of the upcoming Cebu Business Month (CBM) held in June. It is open to companies and individuals who like to embark on adventures and team-building activities while learning Cebu’s culture and heritage along the way.
At the recent TAAC 2015 press conference of the last April, organizers have announced that this event will be an experiential tourism activity using technology as an important tool for its success, for Cebu tourism.
CBM 2015 Tourism Committee Chairperson Ceneleyn Manguilimotan described this as a combination of the Amazing Race, a reality TV show, and Suroy-Suroy Sugbo, the brainchild of the Cebu Chamber of Commerce and Industry Inc. (CCCI) and now adopted and implemented by the Cebu Provincial Government.
With the aim of bringing Cebu tourism to the next level, the CCCI fuses one of their latest innovative event with technology.
It is mentioned in the rules and regulations of the game that each team must have either one smartphone or tablet.
These devices will be used to download an app where they can get all instructions while they are on the road and questions they need to answer, such as facts about the historical places. When they give correct answers, they will be directed to the control points that correspond to a historical site.
The three-day two-night adventure challenge is covering southern and mid-west Cebu.
“Tourism is the primary driver of Cebu’s economy. We want to show that there is a lot to offer in the countryside,” Manguilimotan said.
This event is initiated by CCCI in collaboration with the Province of Cebu and Department of Tourism.
“Cebu is not only Cebu City, Mactan, and Lapu-Lapu City. Sibonga, Alegria, and other municipalities are also part of Cebu,” Ms. Mangulimotan added.
Each of the municipalities in the southern and mid-west Cebu, called the tour operator, is given the freedom to choose on what they want to promote as well as to create activities that would best describe their place, she said.
Notably, this is not the first initiative on leveraging technology for tourism.
Starting 2011, the Cebu Provincial Government collaborates with Smart Communication Inc. and InnoPub Media in launching a project wherein they placed markers in several heritage sites across Cebu, which contains snippets of information about the site . The information is contained in QR codes that can be accessed through an app on mobile phones or tablets.
For the TAAC 2015, here are some important things you need to know:
- The registration fee per team is Php 20,000.00 inclusive of two (2) room accommodations for two (2) nights (twin-sharing), meals, race jersey, and freebies.
- Each team must compose of four (4) participants, aging 18 years old and above.
- Each team must have either one smartphone or tablet they can use to download the app to get all instructions while they are on the road.
- The team must also be required to perform a task pertaining to a respective culture or product of a municipality.
- The first team who will be able to complete all control points, tasks and get to the finish line will be declared as the winner.
The organizers are limiting the event to only 50 teams. As of the press conference, there are only 20 team slots available.
For more inquiries on how you and your team could participate in the TAAC 2015 this coming June 16 to 18, you may contact CCCI at (63 32) 232-1421 to 24 local 107 to 108. You may send an email at firstname.lastname@example.org or email@example.com or firstname.lastname@example.org or visit their website, www.cebuchamber.org or www.cebubusinessmonth.net.
(with Mary Mae Yburan, The Memoriter Writing Service)
Latest posts by Nancy Cudis-Ucag (see all)
- Want an effective marketing story? Check your headline - May 13, 2015
- Leveraging technology for Cebu tourism - April 28, 2015
- Social media and health promotion: Doctors turn to the Internet to push personal health advocacies - April 4, 2015