Category - The Craft

May I Have Your Attention, Please!

Get people to give your article a second chance, a second glance.

“Headlines are a special breed of difficulty because they have to accomplish so many things in such a small amount of space.”

Headers, captions, post titles, are more important than your article itself because your readers will always make it the measure of whether your article is boring or interesting. Here’s the deal, no matter how awesome and well-researched your article is, if your headline is weak, no one will read it.

Now, you ask, what makes a better headline? The truth is, it’s more simple than you think it is! Yay!

All you need to know are the most basic THREE:

1. Make the encounter SHORT and SWEET.

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According to Digital Marketing institution, Hubspot, the ideal headline should have a maximum character count of of 65 words, before it get’s cut off in search engines.

Get your headline to bear only one thought. Never ramble as this will just confuse your audience. But also make sure that your headline actually describes your article. The surest way for an article to remain unread is when your headline didn’t get the memo about what the article is talking about.

So, keep it short, sweet and specific.

You only have 6 words with a total of 65 characters to show your potential readers the stuff that your article is made of, so make the most out of it! Emojis, anyone? ☺☺☺

2. Be NEGA Nancy.

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Ironically enough, Hubspot says that the words: NO, WITHOUT and STOP, lead to many more shares.

The presumption is to always be positive and perky, right? But being goody-two-shoes don’t get readership clicks. Rather, tickle your reader’s curiosity with negative wording. Prey on your reader’s insecurities by telling them how they are doing their life administration wrongly and unless they read your article, they will be doomed. Works every time!

3. Use NUMBERS.

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This is still a numbers game even from this angle. Headlines with numbers (digitally-written) fare well than those without. Numbers draw readers to your article and their favorite number is… 7! They hate 13. Also, (aside from 7, I guess) rounded numbers also work better than non-rounded ones.

Don’t make the number too much either. Otherwise, it would scare your readers. I mean, who in their right minds would click, “500 ways to organize your closet,” right?

If all else fails, go to www.co-schedule.com. Trust me, I’ve been there.

Don’t worry, I’m from the Internet!

In Digital Marketing, while content is king, community management is the king’s heir. What happens when your perfect pitch was able to achieve viral levels of reach due to the ads you employed it with. When the crowd notices you and they start coming, you need crowd control. Or, community management in the online parlance.

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We have all been there at some point in our lives when something breaks down and we need to do that dreaded thing called “Calling Support.”

After we’ve punched in the hotline number, a robotic voice clip directs us to do one million things, but if you’re patient it finally reveals the secret to talk to a real person which is, “Press 0.” A chirpy voice greets us and asks how he/ she may help. While you were readying to shout Hallelujah at this juncture, you need to know that the word ‘help’ in these instances isn’t exactly equated to “making things easier for you” nor “offering their services to make this world a better place to live.”

More often than not, “help” for these voices at the other side of the phone means “I will try to see if the response matrix provides an answer, otherwise you are doomed on your own. Sorry don’t care.”

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What’s the next best thing to do aside from throwing your phone across the room (which by the way, really helps in getting out all that tension)? Hunt for the company’s social media sites and prepare to break their community manager’s picnic.

And this works because brands are invested in their online reputation. They are very sensitive to netizen’s comments because these have the ability to reach a lot of people in a short time. Deleting them would be futile, as the platforms have relatively democratic policies with regard to user content.

Just ask Justin and his experience with shampoo brand Head and Shoulders:

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And Chip, who isn’t seeking any redress but simply to connect with Applebee’s, who at one point of this adorable virtual friendship, even helped him pick out his Halloween costume:

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And in the local scene, international chain Mcdonald’s tries to pacify this complaining customer:

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So you see, the real king here is real time marketing. When the spotlight is on you, you have to perform and you must perform well.

A little care goes a long way in social media.

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Why this Cebuano businessman is advising people to study in school to be a successful entrepreneur

Cebuano businessman

About a year ago, www.thesocialjeep.com was still a concept, an exciting beehive in the minds of the teams behind Third Team Media and The Memoriter Writing Service. While the project was still a mental larva, the crew started deploying writers to start-up and marketing events with the behest to snatch slabs of wisdom from already great people for potentially great people.

One of these already great people is Cebuano businessman Wilson Ng, president and chief executive officer of Cebu-based computer solutions company Ng Khai Development Corp. He spoke to students and entrepreneurs in a Cebu Start-up Day organized by TechTalks.ph in December 2013, about the same time our crew raked Cebu’s streets in search for good stories.

With our system now in place, we decided to tell Ng’s words of advice, even when they are a year old, for they contain heaps of lifelong lessons for starting entrepreneurs as well as slick reminders for successful businessmen.

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How business owners can improve their strategic thinking process

strategic thinking

When you start a business and you focus on making it work, there is a bigger question lurking behind you, tapping your shoulder for attention. How do you make your business last?

The success factor starts in the mind of the business owner, according to Singaporean expert Sun Yee Ho of Decision Process International (DPI) who came to Cebu to share his thoughts on strategic thinking during a general membership meeting of the Cebu Chamber of Commerce and Industry.

Even when you manage to sustain your business, there is another daunting question. How can you make your business survive during tough times, like the Great Recession of 2008 or the Stock Market Crash in the 1930s?

The answer sounds so simple: strategic thinking.

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