Category - Opinions

“Naa koy car” and the Power of Symbols

Adam Atler in  his book “Drunk Tank Pink” said that symbols are magnets for meaning. Symbols inspire reactions much similar to labels and shape how we think, feel, and behave.

 Although not as strong as visual symbols, social symbols like “having a car” can connote a host of whole other meanings.

 Having a car might mean you are person (or you belong to a well-off family) who can afford the costs of having a car – downpayments, monthly amortizations, maintenance, upkeep, repairs. It also means you have or live in a home that actually has a garage.
 In purchasing real estate, homes with carports can mean that the feature adds up to the cost in floor areas of a house. Condominium developments even charge you an amount that could almost equal a new home if you decide to have parking space for your vehicle.

 

 Thus, the merits of having car brings to a person. It’s the symbol of a car that associates you with wealth or being “may kaya”. The symbol is a magnet for meaning and has the power to shape the thoughts, feelings, and behavior towards other people.

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Like other symbols, having a car will lack meaning unless tied to an existing meaningful concept. One concept is that having a car is a ticket for guys to “get girls”. This is especially true here in the Philippines where car is considered a luxury and not a necessity. Thus, the current meme of “naa kay car” which seems to show that girls nowadays will only date guys if they have a car.

 

 How true is that meme nowadays? Does having a car also show a guy’s honesty, intelligence, open-mindedness, humor, thoughtfulness, ambition, understanding, spontaneity, listening skills, respectfulness, consistency, trustworthiness, humbleness, and reliability – all of which are said to be personality traits of perfect boyfriend material?

 

 As the book Drunk Tank Pink mentioned, “symbols and images are so powerful because we perceive them so effortlessly and so rapidly”. It helps us easily process our thoughts and behaviours by priming and preparing us.
  • Have a car? You must be rich!

  • Have a car? You could easily buy me other things!

  • Have a car? You can pick me up from school!

  • Have a car? We can easily have joyrides!

  • Have a car? Sugton na taka!

  • Have a car? Yes, uyab na ta!

Ignore perhaps that fact that the person “nga naay car” (with a car) may be nothing more than just another tenant still living in his parents home, borrowing his parent’s car with the illusion that driving a borrowed car can somehow win him favors and hearts. How’s that for meaning?

 

Naa koy car

 

This one example along with a whole lot of other social symbols influence us in a way that makes us think that the curated self is nothing but a farce. The self that we project on Snapchat or Facebook is nothing short of a curation of the concepts that show how much we value superficiality.

 

Symbols are definitely forces that shape how we think, feel, and behave. Especially in this digital era with people having the attention span of a goldfish.
Img sources:

https://web.facebook.com/129369090516276/photos/a.389558387830677.1073741825.129369090516276/953948751391635/?type=3&theater

https://web.facebook.com/photo.php?fbid=989372321156714&set=gm.946345648795494&type=3&theater

26 Things to do on Facebook this Valentine’s Day

Valentine’s Day is just one of the best. For some of my friends, and for a lot of people out there, they’d stay online to share on their social media accounts every single moment of their celebration. And why not?! Indulge your social media obsession on this day and maximize what the online world has available for you to take advantage of. Amirite?

And if you don’t mind, I’d share to you what my timeline would be filled with come February 14:

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1. Post the cheesiest messages for my crush. Customize this message to make it suitable for other social media sites like Twitter, Instagram, and Snapchat.

 

2. I may also try Tasty’s Do-It-Yourself chocolate chip cookies and post my baking progress on Facebook.

 

3. Talk about my loved ones in my statuses like there’s no tomorrow!

 

4. Reply with brilliant and romantic GIFs in Facebook chat.

 

5. Look for the best date spots in town using Facebook pages.

 

6. Head to the best romantic places in town (alone, huhu), check in on Facebook, and leave reviews on the FB pages of the places I’ll visit.

 

7. Follow the Hokage tips that my friend’s friend shared.

 

8. For the first time in my online life, respond to game requests and give them gifts just for today.

 

9. I’ll stop being a Jeje to not turn off my crush.

 

10. And just for today: Stop flooding my friends’ timeline with nonsense.

 

11. Stalk. Stalk. Stalk. I mean investigate crush’s wall.

 

12. Post a V selfie and write about love as caption.

 

13. Share every post in Marcelo Santos III’s page.

 

14. Or Senora Santibañez’s.

 

15. Use appropriate and popular hashtags ‘coz everybody knows making your own is lame.

 

16. Start reviewing my friend’s list and unfriending all people who are in a relationship. Yaz.

 

17. Make a comment on every post I see for no particular reason.

 

18. Type Amen to every post that Jesus asks for a like. And hopefully next Valentine’s I won’t be single anymore. C’mon, Jesus! I mean, please Jesus, please.

 

19. Pass chain messages. I mean, it’s a surefire way to avoid bad luck or bad relationships, right?

 

20. Start reading all text seryes in Facebook. At least now I can feel kilig-moments “for reals” and not only when I have to pee.

 

21. Post every hugot that I know. “Yun lang naman kasi ang alam mo. Perfect ka kasi. Akala ko ba matalino ka? Bakit hindi mo ako matutunang mahalin?” Pahk.

 

22. Or share cat posts. They are just so cute.

 

23. Show some love to my bet! Start campaigning for my presidential candidate and make myself socially-relevant.

 

24. Spam media pages with comments about why my candidate should win.

 

25. Wait a minute, it’s Sunday, so it’s a family day. I’ll spread some love to the #fambam. Love ya mom.

 

 

26. Or maybe, I should just deactivate my Facebook. #ForeverAlone

Making Coffee For The Boss While on Facebook

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Working as an intern in Third Team Media was fun and educational. At first, it was intimidating because I was in a new environment, with new faces and new assignments that were alien to me! Alien but wicked. =) As my internship went on, I realized that I have learned a lot about Digital Marketing – especially how it keeps helping businesses make an impact on a daily basis.

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Working as an intern in a social media management company changed my social media perception little by little. Where before I only used Facebook and Instagram for fun, I consider social media now as more than a means to pass the time.

My job as an intern was simply this — assist the digital marketing managers in their tasks like content curation and campaign creations. With my days revolving around Facebook data, Twitter updates, blog writing, and Instagram campaigns, I become more conscious with my own social media footprint. I learned about privacy and of content quality and applied it to my own social media use.

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My favorite task was perhaps curating for content. It was fun surfing the internet and discovering new things for our different clients who come from very diverse industries from different parts of the world. It got tiresome at times and frustrating too especially if you can’t seem to find the exact content you need. But it sure was challenging and pushed me to think outside the box.

For all the students my age, my advice to you is know your own limits in using social media for it is not a toy, but a tool. If I learned anything at all during my stint, it would be that, “On social media, the whole world is watching you and you must be ready to face criticisms if it comes to that.” Remember that great power is often coupled with great responsibilities. That great power in our generation is social media.

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As I say goodbye to my life as a social media intern and go back to my life as a now #hashtagsavvy student, I intend to apply all that I have learned. Perhaps in a more concrete manner, I would say that harnessing the power of a single social media post will perhaps take months of expert precision with consideration of various data to optimize that specific content. But this is what I intend to do! #Wicked, ey?

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Sinulog’s Invisible Hand

Nowadays, we have already realized the power of social media. From our experience, it can either make or break someone’s fortune, event, idea, or life. As we try to unfold its hidden strengths, we find that social media is one hell of a roller coaster.


This year and in the past years, photos and posts of people who are drunk during the Sinulog festival flooded various social media sites such as Facebook and Twitter. We have seen some dreadful photos of teenagers lying on their own vomit and people who just went to sleep everywhere they want for they can’t even control themselves. Because of these posts, our government even imposed a stricter rules and regulations to be implemented to ensure everyone’s safety.

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Again, social media can either make or break us. During this time, some businesses have boomed to various opportunities being opened. Some students even earn just by posting some pictures of shirts that they sell. Mommies produce some delicacies, post some pictures on Facebook, and earn money from it.

I have also seen a post in Facebook about a man who offered free touring services to the most known historical spots in Cebu. And guess what did he use in publicizing this cause? Again it’s social media. Through social media, we are able to connect Cebu outside to the world. Through social media, we are able to let the world see the wonders that we can offer to them.

Indeed, social media opened a lot of opportunities during the most festive moment in Cebu. As long as we know how to use these properly, rest assured that Cebu be the most beautiful place this season.

Viva Pit Senor! 
#Sinulog2016

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Regular Mall V. Outlet Mall

As any battle-scared shopper would tell you, “Live for discounts!”

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And like any other helpful shopaholic, he or she would point you to outlet malls.

Say what? Outlet malls? Like any other typical Western phenomenon engulfing this country, the concept was imported from the United States. Cebu has one now, simply called, The Outlets.

THE OUTLETS AT PUEBLO VERDE

THE OUTLETS AT PUEBLO VERDE

Outlet malls are made up of outlet stores, which are essentially manufacturer-branded stores like Adidas or Nike. “Like in the regular malls,” you say. Well yes and no. Sure you can find the mall brands that you normally patronize or obsess about, but Outlet Mall shops have the reputation of giving you better deals than stores at the regular malls.

Why?

Two main things:

1. Outlet stores carry old and new items. The out of season items they carry would not be available at the regular anymore but these are available at the outlet stores and they offer them at a significantly reduced price; and

2. Because it is cheaper to open an outlet store over a normal retail store at the regular mall. Regular malls have excessive fees because a regular mall offers many other extra amenities for the shoppers. These amenities are not available at most outlet malls which operates on the basic. This can only be good news for the shopper because lower rent for the outlet stores means they can offer their products at a cheaper rate.

In Cebu, and for the rest of the Visayas and Mindanao area, the only outlet mall existing so far is The Outlets at Pueblo Verde. It’s located just before the entrance to MEZII. The Outlets carries a lot of brands and sure enough, most of the products are sold at high discounts.

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THE OUTLETS AT PUEBLO VERDE

Aside from a wide selection of outlet stores carrying popular brands, restaurants are present in the area too. And even a boxing gym! Work-out before a marathon shopping, anyone?

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Plus, if their motto is to be believed, they are on sale every single day of the year! That’s more than any regular mall could offer, for sure.

Now, before you splurge all your 13th month pay and Christmas bonuses, remember that Christmas comes earlier at outlet malls.

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Lunch Around The World at The Marriott

At Marriott Cebu’s Garden Cafe, lunch is a colorful international affair.

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When you only have lunch time to go around the world, an eclectic plate and palate is your best bet and greatest weapon!

My first stop was at the salad station, fronting a wall of wines, and flanked by the fresh fruits station.

I started with an appetizer of half a citrus from the Americas, Korea’s tangy kimchi, and chunks of Greek cheese from the antipasti station that I ate with a small portion of Marriot’s version of NYC’s oh-so-scrumptious Waldorf salad.

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I spent my second trip to the buffet at the Japanese station and enjoyed some melt-in-your-mouth Salmon. I would have gone for seconds except that the other stations had beckoned and sadly, I only have one stomach.

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A third trip landed me at the Thai curry station where I get to choose my own ingredients with the assistance of a chef on stand-by! Minutes later, a steaming bowl of curry was delivered to my table.

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The Filipino cuisine and the meat-loving countries are also greatly represented with chicken, pork, and beef dishes cooked into familiar comfort eats such as caldereta and roasts.

Dessert was a hearty episode as it brought me right back at home, wherever you consider that to be! Homemade and unpretentious desserts in shot glasses and generous slices of cakes and pies.

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Before I knew it, lunchtime has come and gone and instead of the usual afternoon sun, the skies started drizzling over Marriott’s pool area, the view from the Garden Cafe. Now that almost all the continents have been covered for lunch, time to think about dinner!

Cebu City Marriott Hotel’s International buffet starts at 12nn – 2pm and is priced at P850 per person.

What Does Your Facebook Timeline Say About You? Part 1

Facebook Timeline, personality, you, your Facebook Timeline

Do you like posting your selfies and OOTDs on your Facebook Timeline? If yes, did you know that it reflects what kind of person you are?

Most of today’s generation has been shaped not only by family, environment and personal experiences – but by social media in majority. The most common and widely used social media today is the Facebook. 

Now, what does your Facebook Timeline has to do with you?

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Give Effective Feedback With A Sandwich!

Yes, you read it right. A sandwich can help motivate your friend, co-worker or anyone (whether hungry or not) to take in the feedback you are giving.

First of all, there are two types of feedback, the negative and the positive.

Giving a negative feedback is tricky. It is a powerful tool that can propel business or personal relationships forward. Or it can break them. That’s why you need to know HOW to give them.

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What you see is sometimes NOT what you get

SOCIAL MEDIA TO THE CONSUMER’S RESCUE

How many times has it happened to you when food being advertised on TV or food porn pictures on Facebook automatically brings your salivary glands into overdrive. You get an insatiable craving for that food that you have little choice but to promise yourself to dine there at the next possible opportunity, like immediately that night.

And when you finally get a hold of the supposedly big-portioned burger oozing with juiciness with melting cheddar dripping all over, reality sinks in. Whatever you saw on the ad is nothing like whatever it is you are holding in your hand. The so-called quadruple-pounder of 100% Angus beef burger is a sad version of it’s pimped-up self on the media.

When false advertising happens, it is your right as a consumer to bring it to the attention of the Department of Trade and Industry. Among the objectives of The Consumer Act of the Philippines (RA 7I394) is to protect the interest of the consumer against deceptive, unfair and unconscionable sales acts and practices.

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