In Forrester’s $499 report called “Social Relationship Strategies That Work”, it is concluded that brands should “stop making Facebook the center of your relationship marketing efforts“.
Forbes’ article takes this further by saying “Don’t tweet. Don’t waste your time on Facebook. Email still works.” Marketers read the report and agree with this. But of course, some of us do not agree with such conclusion.
Backing up a bit, the use of social media in your overall marketing strategy is highly encouraged and in fact, known to show results for brands who execute their social media strategies properly. This has shown very good case studies and thus, encouraged most brand owners to believe that it is a solution to their sales problem.
And that’s the core of the problem.
The 2nd E-Commerce Entrepreneurs Summit Cebu is set to happen this November 29, 2014 at Diamond Suites & Residences.
Let’s get together and exchange insights on e-commerce developments in the Philippines and how can we use it to improve our competitiveness.
Brands that know how to “laugh” at themselves can win the hearts (and attention) of their target customers. That is true if the placement is perfect and it is well within the marketing plan of the brands.
But what can brands do to ride on “memes”? It’s a concept known as memejacking.
What is a meme anyway? Hubspot mentions that “a meme is quite simply a concept, behavior, or idea that spreads, usually via the internet.”
Filipinos are now starting trends or memes where they poke fun at nostalgia. Take for example the recent viral trend of “Sarah ang Munting Princesa” and the “Patatas Meme”. You may have seen this meme shared on your newsfeed. Or maybe saw one but didn’t “get” the joke.
Some news outlets mentioned that no one knows where the trend started. Unlike other memes where origins are very much traceable, the source of the “patatas meme” still has to be uncovered. Checking some source online would bring you to the meme’s own Facebook page and Twitter profile. It has thousands and thousands of followers and fans in such a short period of time.
Now if only brands know how to tap these kinds of “viral” themes, it could well be a blast for them and their audience. Do you think it would be appropriate for these brands to mention a Princes Sarah Patatas Meme?
Browsing through my Facebook feed, I usually take the time looking at the ads served to me. It’s not just to bump their impressions, but I love looking at how advertisers execute their campaigns and personally determine if the ad was served right to me. Knowing that me and my son have a pet game called “Hay Day”, I was not surprised when I noticed this ad below from Clash of Clans, a game from the developer – Supercell.
What surprised me though was that the Tagalized ad. It was in Tagalog! Or rather in Filipino.
Apple recently launched their two new phones – iPhone 6 and iPhone 6 Plus. But only days after their launch, the company ran into a PR problem: New owners of iPhones reported that their phones can bend spelling a major media disaster for the company.
This became a major opportunity for Apple’s competitors to poke fun at Apple’s misfortune with their own phone’s better features and ride on the wave.
LG, Samsung, and HTC took their jabs at the recent news of Apple iPhone’s #bendgate problem. It has been a good angle for them to push for the features of their own smartphones that are actually made on purpose versus Apple’s design and hardware problems.