Category - News

From the corporate world, to the beach!

“Learn from one passionate woman’s story in pursuing success from the corporate jungle to one of the world’s leading tourist island.”

Making a big decision is also taking a high degree of risk. It allows you to feel proactive — making things happen rather than waiting for them to happen to you. Success doesn’t come into one’s lap. SUCCESS, my dears, is pursued.

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Photography by: Mr. Gian Bacuyag

Valerie Geraldez, co-founder of family-run guesthouse Agos Boracay Rooms + Beds and a licensed real estate broker, was an account officer for the Aboitiz Power Corporation, before she decided to take the leap that would change not only her career, but her life in a 360 degrees turnabout.

Deciding to work for herself was one of the most important decisions that launched her eventual fate to success.

In her words, “leaving the ‘steady’ life of the corporate world to move to Boracay Island and to establish Agos Boracay together with her brother Micah competing with over 500 other properties,” was “unconventionally what I needed.”

Not only did they establish Agos and did it well, but she also passed the Real Estate Board early this year, adding yet another accomplishment to her prowess.

A Hollywood ending didn’t come easy to Valerie’s lap though. She had fought hard to stand firm by her decision of making it in the entrepreneurial world. She spent days and nights in developing strategies to market the business. She partnered with online and local travel agencies, bloggers, and enlisted the guesthouse in Tripadvisor. Her hard work didn’t fail her and soon enough, guest reviews started pouring in, topping the rankings in Tripadvisor and eventually winning Tripadvisor 2015 Traveler’s Choice award, making it to the Top 15 B&Bs/Inns in the Philippines and also receiving the Guest Review Award of Excellence from world leader online travel agency Booking.com. Word of mouth from fulfilled guests was and still is Agos Boracay’s biggest advertisement. All thanks to Valerie’s and her brother’s dogged efforts.

Affordable Hotels in Boracay Agos Boracay Rooms and Beds (37)

Photo source: http://www.pinoyadventurista.com/

Starting something new is like putting together a jigsaw puzzle — it takes a lot of pieces and patience, but once you have enough in place, you begin to see the whole picture. Being relentless, professional, and driven in investing in herself and in the company 100% all throughout were the key pieces to Valerie’s entrepreneurial ride.

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Photography by: Mr. Gian Bacuyag

Putting up a business on your own is not an easy feat. Failure is never far behind sometimes looming on every step of the way. But success could just be trailing beside it all throughout! That’s why it is important to always put your trust where it should be – on yourself. But as a business owner, sometimes you can be your own worst enemy.

At the closing of my interview with Valerie, said confided that, “If I could only go back in time and undo all the mistakes and heartaches along my journey to success, I would be gentler with myself and relax a little.”

22 Easily Misused Words That Will Automatically Make You Look Dumb

Social media is the best place for you to find, reach and interact with your friends or fan base in real time. BUT it is also a site infested by an army of grammar Nazis.

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Watchful eyes like that of a hawk, just waiting for you to make a grammatical blunder. Grammatical errors, big or small, are all the same in the eyes of a grammar Nazi. None will be forgiven. One wrong move and you find yourself in the black list. Pretty scary, right?

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Why this Cebuano businessman is advising people to study in school to be a successful entrepreneur

Cebuano businessman

About a year ago, www.thesocialjeep.com was still a concept, an exciting beehive in the minds of the teams behind Third Team Media and The Memoriter Writing Service. While the project was still a mental larva, the crew started deploying writers to start-up and marketing events with the behest to snatch slabs of wisdom from already great people for potentially great people.

One of these already great people is Cebuano businessman Wilson Ng, president and chief executive officer of Cebu-based computer solutions company Ng Khai Development Corp. He spoke to students and entrepreneurs in a Cebu Start-up Day organized by TechTalks.ph in December 2013, about the same time our crew raked Cebu’s streets in search for good stories.

With our system now in place, we decided to tell Ng’s words of advice, even when they are a year old, for they contain heaps of lifelong lessons for starting entrepreneurs as well as slick reminders for successful businessmen.

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Suit Up Cebu for the Otaku Fest is Back!

Drop your sched and block it for Cebu Island’s most-awaited cosplay happening on February 21st! Dubbed as OTAKU FEST 8.0: ALTERNATE UNIVERSE, this cosplay event at the UP Grounds aims to gather over 2,000 cosplayers and enthusiasts for a full day of fun under the sun and moon from 8am – 8pm.

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This is Otaku Fest’s 8th year and it promises to be more colorful than ever with special guests Liui Aquino, Lyron Aquino and Ae Ri of Team M.A.R.C.H. Philippines. Liui, one of the country’s most popular cosplayers, will be playing Hiccup from How to Train your Dragon during the exclusive meet and greet portion. He will then play Tadashi from Big Hero 6 for the rest of the event.

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Liui as Hiccup of How to Train Your Dragon

 

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Lyron Aquino A.K.A. Ly Chii of Team March Philippines

 

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Ae Ri of Team March

 

K-pop stars FameUS will also hold a special performance at the event. FameUS is a six-member Korean pop boy group under KN Entertainment. Cebuano BL1SS fans will definitely feel blissful with the chance to meet FameUS and get signed merchandise! Limited FameUS merchandise are available at the venue from 2:00PM onwards.

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Official rates for # ‪#‎UPOtakufest‬ are as follows:

○ Regular rate: P80 (12 years old and above)

○ Children aged 4 years old and below: Free

○ Children aged 5 – 11: P40

○ Senior Citizens: P40

○ UP High School Students: P40

*Please present respective IDs

More questions? Here’s the official FAQ event poster.

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See you there!

10 Attention-Grabbing Valentine’s Day Content and Promos We Love

It’s February! The love month! And retailers are on a rush to push out the best campaigns they can come up with to make sure you end up opening your wallets and grabbing their goods for your mi amore.

This is also one of the holidays we love and the Valentine’s Day content put out this month deserves a mention.

Which companies are rockstars when it comes to holiday promotions? Here are some catchy ones we’ve seen on our feeds!

1. Krispy Kreme’s #ValentinesDoughnuts campaign

Krispy Kreme is strong in crafting promotions that tease our sweet tooth! No wonder. For their #ValentinesDoughnuts campaign this February, the brand launched a Facebook promotion asking 10 questions each day on revolving around, well, love and doughnuts. Winner is picked daily based on the best stories shared and submitted.

On top of that, they are sharing P100 coupons for the Valentine’s Season for doughnut deliveries. So sweet!

Krispy Kreme Promo

2. Ford Mustang Speed Dating Prank

Fast and furious. That’s the kind of date you will encounter with Ford Mustang’s Valentine’s video.

Guys are lured into thinking their date (who turns out to be a stunt driver) was a lady who can’t drive stick. Turns out she can blow your mind with her stunts on a Mustang! Now that’s SPEED dating. Literally.

3. Babbel’s Valentine’s Tales

Content can also be a great way to celebrate Valentine’s Day. And Valentine’s Tales is great way for Babbel, a platform to learn new languages, to showcase the different ways to say “I love you.” Ti amo!

Babbel Valentines

4. The Outlets at Pueblo Verde’s Selfie with Love

In the Philippines, there are LOADS of selfie contests for all occasions. What more for Valentine’s Day? It’s the perfect time to get cheesy with the one you love.

The Outlets at Pueblo Verde, the first outlet shopping mall in VisMin, launches their own selfie promo along with the Love Feast dinner buffet on Valentine’s Day.

The Outlets at Pueblo Verde Valentine's

(Disclosure: Third Team Media works with The Outlets at Pueblo Verde team for social media campaigns)

5. Havaianas’ Get Spotted

On both the major malls of Cebu – Ayala and SM City – Havianas has chosen to make it different. Get spotted with your Havianas on Valentine’s Day and receive treats! Only problem I’m seeing here is that they might have a hard time seeing ladies in flipflops. The women will most probably be in high heels off to a date with their loved ones! Wouldn’t you agree?
Havianas Cebu

6. Max Cebu in Ayala’s Valentine Meal

A photo can speak a thousand words. Here’s Max’s Restaurant being upfront about what your meal would look like with your date if you choose to celebrate with them. I wonder how much it would be though?

Max's Cebu Valentine's

7. SaveMore’s Candy Box

Supermarket SaveMore at SM City Cebu gives out free valentine candy boxes if you grab 500php worth of their Yellow Tags. Ah, the moms would love this for the kiddos.

SM Cebu Candy Box

8. GuestList.ph’s Free Fall Party

What better way for a startup to grab lists and lists of user base than to host a party! Together with major sponsors like OLX and MTV, GuestList.ph brings the part to UP with this Valentine’s event.

GuestList.ph Valentine's

9. Looloo App’s Dinner for Two

Ah! Free food! Why not? For an app like Looloo with a huge list of merchants, we’re thinking this would be a lovely collaboration between them. Congrats to the winners! Super yummy steaks right there.

Looloo App Valentine's

10. BE Resorts’ Be Romantic

Now for another romatic dinner promo. This one’s at a resort so feel free to relish on fresh sea breeze when you win BE Resorts’ promo.

Be Resorts Valentine's

Which ones haven’t been mentioned here but caught your eye? Share them on the comments too. 🙂

The basics you need to relearn about branding

branding

The deluge of information, tip sheets and whatnot you can find online about bolstering your brand can either make you gritty or giddy. Sometimes, at the end of the day, your understanding of the word “brand” can become slightly displaced.

Jacqueline Alexis Thng, chief executive officer of Lexis Branding, came to Cebu late last year to put the basics (and trends) about branding back to the table. Read More

Forrester: “Stop making Facebook the center of your relationship marketing efforts”

In Forrester’s $499 report called “Social Relationship Strategies That Work”, it is concluded that brands should “stop making Facebook the center of your relationship marketing efforts“.

Forbes’ article takes this further by saying “Don’t tweet. Don’t waste your time on Facebook. Email still works.”  Marketers read the report and agree with this. But of course, some of us do not agree with such conclusion.

Backing up a bit, the use of social media in your overall marketing strategy is highly encouraged and in fact, known to show results for brands who execute their social media strategies properly. This has shown very good case studies and thus, encouraged most brand owners to believe that it is a solution to their sales problem.

And that’s the core of the problem.

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