Not long ago, there was a man who was operated in a hospital. It was an unusual operation that got some practitioners involved chuckling and grinning and recording moments of the procedure. The video got viral, got the patient humiliated and got some of the healthcare professionals suspended.
Incidents like this can cause a nagging fear among doctors, nurses, medical technicians and their fellows when social media is presented as a tool for health promotion and when relentless white knights invite them to engage, to be active on social media.
“Whether doctors choose to engage in social media or not, they cannot ignore its implications,” said Dr. Pat Rich of the Canadian Medical Association during the Healthcare Social Media Summit 2015 last February in Cebu.