Category - Media

Social media and health promotion: Doctors turn to the Internet to push personal health advocacies

health promotion

Not long ago, there was a man who was operated in a hospital. It was an unusual operation that got some practitioners involved chuckling and grinning and recording moments of the procedure. The video got viral, got the patient humiliated and got some of the healthcare professionals suspended.

Incidents like this can cause a nagging fear among doctors, nurses, medical technicians and their fellows when social media is presented as a tool for health promotion and when relentless white knights invite them to engage, to be active on social media.

“Whether doctors choose to engage in social media or not, they cannot ignore its implications,” said Dr. Pat Rich of the Canadian Medical Association during the Healthcare Social Media Summit 2015 last February in Cebu.

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Memejacking: 5 Brands That Could Use Some Sarah Patatas Meme

Brands that know how to “laugh” at themselves can win the hearts (and attention) of their target customers. That is true if the placement is perfect and it is well within the marketing plan of the brands.

But what can brands do to ride on “memes”? It’s a concept known as memejacking.

What is a meme anyway? Hubspot mentions that “a meme is quite simply a concept, behavior, or idea that spreads, usually via the internet.”

Filipinos are now starting trends or memes where they poke fun at nostalgia. Take for example the recent viral trend of “Sarah ang Munting Princesa” and the “Patatas Meme”. You may have seen this meme shared on your newsfeed. Or maybe saw one but didn’t “get” the joke.

Some news outlets mentioned that no one knows where the trend started. Unlike other memes where origins are very much traceable, the source of the “patatas meme” still has to be uncovered. Checking some source online would bring you to the meme’s own Facebook page and Twitter profile. It has thousands and thousands of followers and fans in such a short period of time.

Now if only brands know how to tap these kinds of “viral” themes, it could well be a blast for them and their audience. Do you think it would be appropriate for these brands to mention a Princes Sarah Patatas Meme?

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Rivals Poke Fun at Apple iPhone’s #bendgate

Apple recently launched their two new phones – iPhone 6 and iPhone 6 Plus. But only days after their launch, the company ran into a PR problem: New owners of iPhones reported that their phones can bend spelling a major media disaster for the company.

This became a major opportunity for Apple’s competitors to poke fun at Apple’s misfortune with their own phone’s better features and ride on the wave.

LG, Samsung, and HTC took their jabs at the recent news of Apple iPhone’s #bendgate problem. It has been a good angle for them to push for the features of their own smartphones that are actually made on purpose versus Apple’s design and hardware problems.

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