Category - Marketing

Give Effective Feedback With A Sandwich!

Yes, you read it right. A sandwich can help motivate your friend, co-worker or anyone (whether hungry or not) to take in the feedback you are giving.

First of all, there are two types of feedback, the negative and the positive.

Giving a negative feedback is tricky. It is a powerful tool that can propel business or personal relationships forward. Or it can break them. That’s why you need to know HOW to give them.

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The basics you need to relearn about branding

branding

The deluge of information, tip sheets and whatnot you can find online about bolstering your brand can either make you gritty or giddy. Sometimes, at the end of the day, your understanding of the word “brand” can become slightly displaced.

Jacqueline Alexis Thng, chief executive officer of Lexis Branding, came to Cebu late last year to put the basics (and trends) about branding back to the table. Read More

What you see is sometimes NOT what you get

SOCIAL MEDIA TO THE CONSUMER’S RESCUE

How many times has it happened to you when food being advertised on TV or food porn pictures on Facebook automatically brings your salivary glands into overdrive. You get an insatiable craving for that food that you have little choice but to promise yourself to dine there at the next possible opportunity, like immediately that night.

And when you finally get a hold of the supposedly big-portioned burger oozing with juiciness with melting cheddar dripping all over, reality sinks in. Whatever you saw on the ad is nothing like whatever it is you are holding in your hand. The so-called quadruple-pounder of 100% Angus beef burger is a sad version of it’s pimped-up self on the media.

When false advertising happens, it is your right as a consumer to bring it to the attention of the Department of Trade and Industry. Among the objectives of The Consumer Act of the Philippines (RA 7I394) is to protect the interest of the consumer against deceptive, unfair and unconscionable sales acts and practices.

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Memejacking: 5 Brands That Could Use Some Sarah Patatas Meme

Brands that know how to “laugh” at themselves can win the hearts (and attention) of their target customers. That is true if the placement is perfect and it is well within the marketing plan of the brands.

But what can brands do to ride on “memes”? It’s a concept known as memejacking.

What is a meme anyway? Hubspot mentions that “a meme is quite simply a concept, behavior, or idea that spreads, usually via the internet.”

Filipinos are now starting trends or memes where they poke fun at nostalgia. Take for example the recent viral trend of “Sarah ang Munting Princesa” and the “Patatas Meme”. You may have seen this meme shared on your newsfeed. Or maybe saw one but didn’t “get” the joke.

Some news outlets mentioned that no one knows where the trend started. Unlike other memes where origins are very much traceable, the source of the “patatas meme” still has to be uncovered. Checking some source online would bring you to the meme’s own Facebook page and Twitter profile. It has thousands and thousands of followers and fans in such a short period of time.

Now if only brands know how to tap these kinds of “viral” themes, it could well be a blast for them and their audience. Do you think it would be appropriate for these brands to mention a Princes Sarah Patatas Meme?

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