Category - Marketing

Don’t worry, I’m from the Internet!

In Digital Marketing, while content is king, community management is the king’s heir. What happens when your perfect pitch was able to achieve viral levels of reach due to the ads you employed it with. When the crowd notices you and they start coming, you need crowd control. Or, community management in the online parlance.

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We have all been there at some point in our lives when something breaks down and we need to do that dreaded thing called “Calling Support.”

After we’ve punched in the hotline number, a robotic voice clip directs us to do one million things, but if you’re patient it finally reveals the secret to talk to a real person which is, “Press 0.” A chirpy voice greets us and asks how he/ she may help. While you were readying to shout Hallelujah at this juncture, you need to know that the word ‘help’ in these instances isn’t exactly equated to “making things easier for you” nor “offering their services to make this world a better place to live.”

More often than not, “help” for these voices at the other side of the phone means “I will try to see if the response matrix provides an answer, otherwise you are doomed on your own. Sorry don’t care.”

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What’s the next best thing to do aside from throwing your phone across the room (which by the way, really helps in getting out all that tension)? Hunt for the company’s social media sites and prepare to break their community manager’s picnic.

And this works because brands are invested in their online reputation. They are very sensitive to netizen’s comments because these have the ability to reach a lot of people in a short time. Deleting them would be futile, as the platforms have relatively democratic policies with regard to user content.

Just ask Justin and his experience with shampoo brand Head and Shoulders:

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And Chip, who isn’t seeking any redress but simply to connect with Applebee’s, who at one point of this adorable virtual friendship, even helped him pick out his Halloween costume:

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And in the local scene, international chain Mcdonald’s tries to pacify this complaining customer:

chip

So you see, the real king here is real time marketing. When the spotlight is on you, you have to perform and you must perform well.

A little care goes a long way in social media.

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Want an effective marketing story? Check your headline

headline writing tips

On social media, marketers are finding value in relevant and interesting stories in presenting their clients’ messages or promoting their products online. If they learned the basics of writing, it is that the headline of a story is as important as the opening of the story, if they wish for their target audience to read from start to finish.

The headline is considered the critical part of your content because it is often the reader’s first interaction with your brand. The effort you exert in putting up your story will go to waste if you will not give the headline equal attention you did with the body of the story. It may be comprised of just 140 characters or less but it has a big impact on your brand.

So, to avoid wasting your efforts, you must really take the headline seriously.

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OLX.ph, Istorya.net use own platforms to educate public on online buy and sell

online buy and sell

With many people going online and becoming aware of the perks of e-commerce, two websites—one described as Goliath and the other as David—made it an integral part of their platforms to educate the public on responsible buying and selling.

In the first Kapihan tech talk show initiated by TechTalks.ph, a non-profit, independent community of business, technology, and start-up enthusiasts, at Radisson Hotel yesterday, OLX.ph and Istorya.net showed that two channels with different teams can work harmoniously at proliferating the practice of online buying and selling.

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Insurance brand offers selected products in Philippines’ first online life insurance store for OFWs and Filipinos

online insurance

Here is a story you often hear: Once upon a time, an overseas Filipino worker (OFW) left to work in another country. He sent money to his family every so often, boosting the Philippines’ economy in the process. Then he came back, got sick and was no longer qualified for another overseas contract. He was left alone to fend for himself.

We do not know yet if he lived happily—or sadly—ever after.  What we do know is that some initiatives are undertaken to address this polar extreme: OFWs help the country largely through remittances while the country offers little help when OFWs are in need.

One of these initiatives comes in the form of AXA Insurance Online (AXA iON) that AXA Philippines (Philippine AXA Life Insurance Corp.) set up for OFWs and Filipinos. What is considered as the Philippines’ first online life insurance store is also a portal that can bridge financial gaps by presenting itself as a viable investment option for OFWs.

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22 Easily Misused Words That Will Automatically Make You Look Dumb

Social media is the best place for you to find, reach and interact with your friends or fan base in real time. BUT it is also a site infested by an army of grammar Nazis.

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Watchful eyes like that of a hawk, just waiting for you to make a grammatical blunder. Grammatical errors, big or small, are all the same in the eyes of a grammar Nazi. None will be forgiven. One wrong move and you find yourself in the black list. Pretty scary, right?

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Wedding planners in Cebu are advised to adapt in this age of social media

wedding planners on social media

What works before may not work anymore today.

Wedding planners in Cebu, for instance, used to bank on flyers, leaflets, feelers, brochures, and word-of-mouth for reference to have their services promoted. To help sustain what they do, they resort to putting up billboards, tapping traditional media, and participating in expositions.

But with today’s social media where everything seems to be just a click away, wedding packages and related services can be perused and arranged through the most-used information sharing sites like Facebook, Twitter, Instagram, Google Plus, and Youtube. The number of platforms is expanding, providing easy access and stiffening competition never ever imagined 20 years ago.

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How start-ups and SMEs can find the right mentor

finding the right mentor

A weak mentoring environment was once identified by the Philippine Development Foundation (PhilDev) as among the top seven issues in the Philippine’s entrepreneurial ecosystem, beside the need for entrepreneurship programs in colleges and universities, regulatory red tape and weak access to capital funding.

Hence, the issue of mentoring for start-ups and small and medium enterprises was taken up in one of the breakout sessions of the IDEA Global Entrepreneurship Symposium 2015 on Feb. 26 at Radisson Blu Hotel.

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10 Attention-Grabbing Valentine’s Day Content and Promos We Love

It’s February! The love month! And retailers are on a rush to push out the best campaigns they can come up with to make sure you end up opening your wallets and grabbing their goods for your mi amore.

This is also one of the holidays we love and the Valentine’s Day content put out this month deserves a mention.

Which companies are rockstars when it comes to holiday promotions? Here are some catchy ones we’ve seen on our feeds!

1. Krispy Kreme’s #ValentinesDoughnuts campaign

Krispy Kreme is strong in crafting promotions that tease our sweet tooth! No wonder. For their #ValentinesDoughnuts campaign this February, the brand launched a Facebook promotion asking 10 questions each day on revolving around, well, love and doughnuts. Winner is picked daily based on the best stories shared and submitted.

On top of that, they are sharing P100 coupons for the Valentine’s Season for doughnut deliveries. So sweet!

Krispy Kreme Promo

2. Ford Mustang Speed Dating Prank

Fast and furious. That’s the kind of date you will encounter with Ford Mustang’s Valentine’s video.

Guys are lured into thinking their date (who turns out to be a stunt driver) was a lady who can’t drive stick. Turns out she can blow your mind with her stunts on a Mustang! Now that’s SPEED dating. Literally.

3. Babbel’s Valentine’s Tales

Content can also be a great way to celebrate Valentine’s Day. And Valentine’s Tales is great way for Babbel, a platform to learn new languages, to showcase the different ways to say “I love you.” Ti amo!

Babbel Valentines

4. The Outlets at Pueblo Verde’s Selfie with Love

In the Philippines, there are LOADS of selfie contests for all occasions. What more for Valentine’s Day? It’s the perfect time to get cheesy with the one you love.

The Outlets at Pueblo Verde, the first outlet shopping mall in VisMin, launches their own selfie promo along with the Love Feast dinner buffet on Valentine’s Day.

The Outlets at Pueblo Verde Valentine's

(Disclosure: Third Team Media works with The Outlets at Pueblo Verde team for social media campaigns)

5. Havaianas’ Get Spotted

On both the major malls of Cebu – Ayala and SM City – Havianas has chosen to make it different. Get spotted with your Havianas on Valentine’s Day and receive treats! Only problem I’m seeing here is that they might have a hard time seeing ladies in flipflops. The women will most probably be in high heels off to a date with their loved ones! Wouldn’t you agree?
Havianas Cebu

6. Max Cebu in Ayala’s Valentine Meal

A photo can speak a thousand words. Here’s Max’s Restaurant being upfront about what your meal would look like with your date if you choose to celebrate with them. I wonder how much it would be though?

Max's Cebu Valentine's

7. SaveMore’s Candy Box

Supermarket SaveMore at SM City Cebu gives out free valentine candy boxes if you grab 500php worth of their Yellow Tags. Ah, the moms would love this for the kiddos.

SM Cebu Candy Box

8. GuestList.ph’s Free Fall Party

What better way for a startup to grab lists and lists of user base than to host a party! Together with major sponsors like OLX and MTV, GuestList.ph brings the part to UP with this Valentine’s event.

GuestList.ph Valentine's

9. Looloo App’s Dinner for Two

Ah! Free food! Why not? For an app like Looloo with a huge list of merchants, we’re thinking this would be a lovely collaboration between them. Congrats to the winners! Super yummy steaks right there.

Looloo App Valentine's

10. BE Resorts’ Be Romantic

Now for another romatic dinner promo. This one’s at a resort so feel free to relish on fresh sea breeze when you win BE Resorts’ promo.

Be Resorts Valentine's

Which ones haven’t been mentioned here but caught your eye? Share them on the comments too. 🙂

How business owners can improve their strategic thinking process

strategic thinking

When you start a business and you focus on making it work, there is a bigger question lurking behind you, tapping your shoulder for attention. How do you make your business last?

The success factor starts in the mind of the business owner, according to Singaporean expert Sun Yee Ho of Decision Process International (DPI) who came to Cebu to share his thoughts on strategic thinking during a general membership meeting of the Cebu Chamber of Commerce and Industry.

Even when you manage to sustain your business, there is another daunting question. How can you make your business survive during tough times, like the Great Recession of 2008 or the Stock Market Crash in the 1930s?

The answer sounds so simple: strategic thinking.

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Get real with social selling, real estate agents!

It is a common sight in Facebook groups, especially those with a large following, to see one or two persons promoting real estate development. A common sight, too, is that rarely are there interactions about their posts.

Take for example my experience as a member in a 3,000-strong book lovers group where anyone from anywhere in the Philippines can share their love, or sale, of books. One time, a real estate agent with a suspicious profile photo came in, told the admin to delete his post if it is not aligned with the group’s advocacy and went on to post a promotion of a financing scheme for condominium units in Manila.

Every time I see a post like this on the social media groups where I am a member of, two things automatically pop in my mind: that the real estate agent is either too busy or too lazy to care where he will put his promotions and that he really needs help, some crash course in social selling.

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