Category - Marketing

Slingshot Cebu 2017 encourages MSME’s to adopt Digital Transformation for their Businesses

Last August 8-9, 2017, the Department of Trade and Industry (DTI) organized the very first Slingshot Cebu 2017 in hopes of continuing economic innovation by empowering MSMEs to adapt Digital Transformation. By definition, Digital Transformation is the application of digital technologies to fundamentally impact all aspects of business and society.

In this time and age, marketing has evolved to include the digital aspect, thanks to thee emergence of the internet. Social media plays the most crucial role, as it has paved the way to connect users around the world, regardless of timezone or location. It is for this very reason that MSMEs are encouraged to adapt Digital Transformation, since the marketing scene has changed largely due to the adaptation of technology.

It is interesting to note that a company’s lifespan has shortened from centuries, to decades and then to years. This is due to the disruptions that had happened throughout the history of business. At present, digital transformation has greatly influenced marketing, and as a result, several companies have received disruptions.

Competitors’ actions now are far from foreseeable, and market changes rapidly. Employees start to have more diverse needs, and many customers can now access information on several options through other customers. Customer expectations and tastes are now more varied and are easily influenced by social media.

Back when the internet was nonexistent, corporations turned to traditional tri-media — print, radio and television. However, since radio and broadcast advertising were costly, only giant companies or conglomerates could afford such, leaving MSMEs no choice but to stick with print. Thus, MSMEs had difficulty establishing brand awareness.

But today, MSMEs who are considered early adapters to digital transformation, are slowly gaining success, and are able to thrive in fields where conglomerates would have overshadowed them in the past.

It is worthy to remember, however, that long-standing companies are having a hard time thriving, most probably due to their unwillingness or difficulty in adapting to the digital world. Technology has become a double-edged sword — newer, millennial owned companies are slowly climbing the corporate ladder, while older, more traditional companies who have not made the switch to digital just yet are struggling to survive their day to day operations.

It is a fact that 80% of the businesses in the Philippines are MSMEs, yet majority of these are urgently in need of change in their marketing strategy in order to move forward economic innovation. Instead of going against one another, shouldn’t we work hand in hand as we explore the the new age of marketing in the ever changing business world?

Would you want to be a disruptor, or be disrupted?

Sinulog’s Invisible Hand

Nowadays, we have already realized the power of social media. From our experience, it can either make or break someone’s fortune, event, idea, or life. As we try to unfold its hidden strengths, we find that social media is one hell of a roller coaster.


This year and in the past years, photos and posts of people who are drunk during the Sinulog festival flooded various social media sites such as Facebook and Twitter. We have seen some dreadful photos of teenagers lying on their own vomit and people who just went to sleep everywhere they want for they can’t even control themselves. Because of these posts, our government even imposed a stricter rules and regulations to be implemented to ensure everyone’s safety.

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Again, social media can either make or break us. During this time, some businesses have boomed to various opportunities being opened. Some students even earn just by posting some pictures of shirts that they sell. Mommies produce some delicacies, post some pictures on Facebook, and earn money from it.

I have also seen a post in Facebook about a man who offered free touring services to the most known historical spots in Cebu. And guess what did he use in publicizing this cause? Again it’s social media. Through social media, we are able to connect Cebu outside to the world. Through social media, we are able to let the world see the wonders that we can offer to them.

Indeed, social media opened a lot of opportunities during the most festive moment in Cebu. As long as we know how to use these properly, rest assured that Cebu be the most beautiful place this season.

Viva Pit Senor! 
#Sinulog2016

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7 Reasons Why Fork In The Road Is Your 2016 Food Trip DST

This has probably been one of the busiest years of our lives, but we’re far from done just yet. With Christmas over and the New Year just ’round corner, The Outlets at Pueblo Verde is bringing a strong year-end finish with  Fork in the Road – an all-new wing that will host a range of enticing food offerings!

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Fork in the Road restaurants are all Cebu homegrown restaurants that include the ff:

(1) Pigafetta feat. an Italian concept and named after one of the first European explorers who arrived in Cebu.

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(2) Big Flat Bread famous for its 30-inch pizza.

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(3) Zubuchon the widely hailed name in Cebu’s tastiest lechon.

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(4) Manggahan Restobar A new Cebuano fave that specializes in grilled meat & seafood dishes.

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(5) Choobi Choobi best known for its house specialty, Shrimp and Seafood in a Bag!

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(6) Kogi-Q sought for its all-you-can-eat yakiniku.

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And lastly, (7) Tea Kingdom A refreshing respite from the humidity of the islands where they serve organic milk tea drinks.

These fresh food options add to the current establishments at the complex: Bo’s Coffee, Calda Pizza, Black Pearl, Cherry’s Nutritional Value Juice and Smoothie Bar, Famous Belgian Waffle, and Baba’s.

With the launching of the new wing, additional outlet stores are also opening and these fave 8 are accounted for:

  1. Oakley Vault
  2. Onitsuka Tiger Outlet
  3. Asics Outlet
  4. Comfit
  5. Casio/G-Shock
  6. Fusion, which carries Keds and Merrell
  7. The Bench Depot outlet, which offers brands such as Cotton On, F&X, Celio, La Senza Aldo, Call It Sprint, New Look, Pedro, and Kashieca
  8. Red Tag by Rustans carrying the brands Armani Exchane, Reiss, Ralph Lauren Kids, Roots, Women’s Secret, DKNY, Diesel, A2, Castell, and Amazonas

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The Outlets’ second year of Everything on Sale, 365 Days a year is even more grander when they made that split into a fork!

Cheers to more food trips this 2016!

 

Effective Ways In Telling Your Story

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Storytelling or sharing your story to everyone is fun but the catch is you have to make it sound lively, not boring, and sensible and entertaining at the same time.

People nowadays can’t afford to waste their precious time in reading your dull story. Remember that storytelling is a powerful technique for you to build rapport with your clients. If you attract their attention, it means they trust you and they want your product.

So learn how to effectively get your story across with these few guidelines:  

Start with a great lead

Remember that first impression lasts. Your lead is their first encounter with your company or brand. So if you want to attract customers, make it sure that your story lead is interesting and is delivered in a brief and concise manner.

Keep it simple

If you don’t want your story to be in the clutter, don’t make it sound complicated. Keep your stories simple and short as much as possible. Don’t add unnecessary words if you don’t want your potential and existing customers to miss the idea of your story.

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Keep it clear

Tell your story clearly. Avoid using jargons and uneasy-to-understand words because you are not displaying your vocabulary acquisition, you are writing to effectively get your message across a wider audience.

Grab their emotions

Make a story that can attract the emotions of your viewers. They’ll love you if you have the same goal as theirs. Tell them what can do them good in listening to your stories and in trusting with your brand.

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A screenshot from The Memoriter’s website.

Create an aspiration

When you tell your stories, make sure you include your listeners in your story. Show them what you envision in the future. Aspire for a future with them. With that, they can connect to your story and aspires for a successful future with you.

End your story with a great impact

What people will remember is not how your story went but how it ended. Make an ending that will blow them, not just a sense of closing the story. You might as well give a reason why they must need you in their business.

With these tips, you will be able to grab clients and customers to partner with you.

There are no certain rules of telling a story, you just have to speak the words and make others hear and listen to you.

For your digital marketing needs, contact Third Team Media. Do you need a professional writer today? Contact The Memoriter Writing Service.

 

Images are from Pixabay and The Memoriter.

(with Faith Janine Gordillo, The Memoriter Writing Service Communications Assistant)

From the corporate world, to the beach!

“Learn from one passionate woman’s story in pursuing success from the corporate jungle to one of the world’s leading tourist island.”

Making a big decision is also taking a high degree of risk. It allows you to feel proactive — making things happen rather than waiting for them to happen to you. Success doesn’t come into one’s lap. SUCCESS, my dears, is pursued.

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Photography by: Mr. Gian Bacuyag

Valerie Geraldez, co-founder of family-run guesthouse Agos Boracay Rooms + Beds and a licensed real estate broker, was an account officer for the Aboitiz Power Corporation, before she decided to take the leap that would change not only her career, but her life in a 360 degrees turnabout.

Deciding to work for herself was one of the most important decisions that launched her eventual fate to success.

In her words, “leaving the ‘steady’ life of the corporate world to move to Boracay Island and to establish Agos Boracay together with her brother Micah competing with over 500 other properties,” was “unconventionally what I needed.”

Not only did they establish Agos and did it well, but she also passed the Real Estate Board early this year, adding yet another accomplishment to her prowess.

A Hollywood ending didn’t come easy to Valerie’s lap though. She had fought hard to stand firm by her decision of making it in the entrepreneurial world. She spent days and nights in developing strategies to market the business. She partnered with online and local travel agencies, bloggers, and enlisted the guesthouse in Tripadvisor. Her hard work didn’t fail her and soon enough, guest reviews started pouring in, topping the rankings in Tripadvisor and eventually winning Tripadvisor 2015 Traveler’s Choice award, making it to the Top 15 B&Bs/Inns in the Philippines and also receiving the Guest Review Award of Excellence from world leader online travel agency Booking.com. Word of mouth from fulfilled guests was and still is Agos Boracay’s biggest advertisement. All thanks to Valerie’s and her brother’s dogged efforts.

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Photo source: http://www.pinoyadventurista.com/

Starting something new is like putting together a jigsaw puzzle — it takes a lot of pieces and patience, but once you have enough in place, you begin to see the whole picture. Being relentless, professional, and driven in investing in herself and in the company 100% all throughout were the key pieces to Valerie’s entrepreneurial ride.

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Photography by: Mr. Gian Bacuyag

Putting up a business on your own is not an easy feat. Failure is never far behind sometimes looming on every step of the way. But success could just be trailing beside it all throughout! That’s why it is important to always put your trust where it should be – on yourself. But as a business owner, sometimes you can be your own worst enemy.

At the closing of my interview with Valerie, said confided that, “If I could only go back in time and undo all the mistakes and heartaches along my journey to success, I would be gentler with myself and relax a little.”

May I Have Your Attention, Please!

Get people to give your article a second chance, a second glance.

“Headlines are a special breed of difficulty because they have to accomplish so many things in such a small amount of space.”

Headers, captions, post titles, are more important than your article itself because your readers will always make it the measure of whether your article is boring or interesting. Here’s the deal, no matter how awesome and well-researched your article is, if your headline is weak, no one will read it.

Now, you ask, what makes a better headline? The truth is, it’s more simple than you think it is! Yay!

All you need to know are the most basic THREE:

1. Make the encounter SHORT and SWEET.

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According to Digital Marketing institution, Hubspot, the ideal headline should have a maximum character count of of 65 words, before it get’s cut off in search engines.

Get your headline to bear only one thought. Never ramble as this will just confuse your audience. But also make sure that your headline actually describes your article. The surest way for an article to remain unread is when your headline didn’t get the memo about what the article is talking about.

So, keep it short, sweet and specific.

You only have 6 words with a total of 65 characters to show your potential readers the stuff that your article is made of, so make the most out of it! Emojis, anyone? ☺☺☺

2. Be NEGA Nancy.

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Ironically enough, Hubspot says that the words: NO, WITHOUT and STOP, lead to many more shares.

The presumption is to always be positive and perky, right? But being goody-two-shoes don’t get readership clicks. Rather, tickle your reader’s curiosity with negative wording. Prey on your reader’s insecurities by telling them how they are doing their life administration wrongly and unless they read your article, they will be doomed. Works every time!

3. Use NUMBERS.

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This is still a numbers game even from this angle. Headlines with numbers (digitally-written) fare well than those without. Numbers draw readers to your article and their favorite number is… 7! They hate 13. Also, (aside from 7, I guess) rounded numbers also work better than non-rounded ones.

Don’t make the number too much either. Otherwise, it would scare your readers. I mean, who in their right minds would click, “500 ways to organize your closet,” right?

If all else fails, go to www.co-schedule.com. Trust me, I’ve been there.