Category - Marketing

15 DICT Scholars Graduate from 12-day RIS Technical Training in Bogo City

For Future Digital Transformation in the City

15 scholars graduated with certificates last September 1, 2017  for the first batch of the Rural Impact Sourcing Technical Training under Ms. Fleire Castro of Third Team Media as Resource Person for the 12-day Technical Training. The technical training is a project of DICT (Department of Information and Communication Technology) in collaboration with DTI (Department of Trade and Industry) and LGU.

DICT scholars together with DTI, LGU, and RP Fleire Castro

Most rural areas in the Philippines are highly populated yet have low employment rates due to the lack of investors within the vicinity. As a result, the majority of the working force would move to Manila, Cebu City, or other major cities where employment rates are high.

In connection with this, the Department of Communications and Information Technology (DICT) expressed their desire to advance digital literacy and Information and Communications Technology (ICT) skills among Filipino talents and freelancers. Thus, the Rural Impact Sourcing Technical Training was created, most especially in order to boost opportunities for high-value online jobs in rural areas in the country.

The technical training was done in collaboration with DTI (Department of Trade and Industry) who provided the Negosyo Center as the venue for the 3-week program. They also provided and sourced the MSMEs whose brands and businesses are partnered with their respective scholars for the rollout and implementation of their digital transformation.

It was also done in collaboration with the local government unit which, in the case of Bogo City, spearheaded by Mr. Roger Tonacao, the IT Head of Bogo LGU. The LGU provided technical assistance and meals for the scholars throughout the 3-week training and hosted the assessment and graduation program thereafter.

The scholars and MSMEs were screened according to basic technical and digital skills and according to interest in rolling out a digital marketing campaign, respectively. The scholars and MSMEs were then matched to work together for the duration of the 3-weeks and the 21-day campaign rollout.

Fleire Castro Together with the other DICT scholars of Bogo CIty

Ms. Fleire Castro, the Resource Person, delivered topics in a lecture + demo + hands-on format for 3 weeks aimed at producing top to bottom digital marketing services with the benefits of learning of Digital Transformation during this training.

The training was intensive and assures that those who complete the program have an understanding of how to rollout a branding campaign and how to create a website including its content.

The program is as follows:

Rural Impact Sourcing 12-Day Technical Training

 

These are the training modules made to use for the 15 scholars underwent and a brief explanation as to what they are all about.

Branding for Companies, Products, Service
An important part before you start because it will tell people as to what or who you are, as a company or a person and as well as to let them know what you do or what you sell.

Web Development
Making a platform on the internet or website as to direct your prospect to know more about your brand, since your website will also become your official platform where your prospect can get the right info.

Product Photography, Content Writing
Images from your product and services, and writing content to describe, to express, to advertise about your product or service.

CRM & Email Follow Through
If such that your prospects will inquire for your services make sure to reply to their needs and make sure you do it calmly and nicely.

Data Privacy Law, Cybercrime Law, Digital Marketing Ethics
When your business is now online, make sure to make laws in order for you to be safe from hackers, and other persons who will try to sabotage your brand’s image because everyone can see you on the internet.

Search Engine Optimization & E-Mail Marketing
Make sure to make your content as appealing so that yours would show up as from the first list of searches from the search engine.  And make sure to send a commercial message to groups of people whether they be friends or family so that they know your brand exists.

Social Media Content Planning and Calendar
Make a calendar to schedule what is ever needed to post for a certain day so that you won’t be troubled by your deadline.

Business Blogging
In short, subjects that will talk about matters that are related to your business.

Social Media Content Creation
If your company or business use social media platforms (e.g. Facebook, Twitter, Instagram, Youtube, etc.) make sure that you make content that would show about your brand and make it engaging so that your consumers, customers, and future prospect may enjoy and would avail of your services.

Building a Freelancer Profile
Finally make sure to make to make a profile across platforms so that people may know you as a service provider, on what or who you are and what talents or skills you have. And hey! They might even employ you as a temporary, or full-time employee at their company.


After the Training

After 3 weeks of rigid training on Rural Impact Sourcing, the DICT scholars from the City of Bogo graduated. It is the first batch to graduate not only in the whole of the Visayas but also in the country. The graduates have undergone learning and practical exercises on E-commerce, Digital Marketing and setting up of Freelancing modules and this historic event was graced by no less than DICT’s Undersecretary Monchito Ibrahim himself.

The graduation event was also graced by Bogo City Mayor Atty. Carlos Jose Martinez, Ms. Emmy Lou Delfin – DICT Program Manager, Ms. Nannette Arbon – Provincial Director DTI, Mr. Jun Sa-a of CIB.O, and Dir. Antonio Padre of DICT Visayas.


Miss Fleire together with her students at their graduation


The following list of students graduated from the program, Batch 1 from Bogo City:

  • JERIC CEASAR N. JAPAL (Completer, Medalist)
  • ALREENA LEVY C. LUMAPAS (Completer, Medalist)
  • FEDERICO SABORDO,  JR. (Completer, Medalist)
  • ABDUL UMAR FERNAN MAGOMNANG (Completer)
  • JEROME C. ALBURO (Completer)
  • JELLA MAE OLINARES (Completer)
  • MARY FAITH P. SINADJAN
  • MARIE GRACE P. ORONGAN
  • RIZELLE MARIE L. ROCOLCOL
  • KYLE KEVIN C.  CO
  • EVANGELINE M. LECCIONES
  • ZARAH JANE A. BERTULFO
  • REBECCA P. CABIAO
  • JOSE PACHOLO E. ESCANILLA
  • ODESSA MARIE P. BOJOS

The students were able to experience and apply their skills to create and work with actual businesses. They were able to build a website for the MSME partner and prepared/rolled out their 21-day campaigns on digital platforms. They are all for hire and freelance-ready.

If you need to inquire more on what is digital marketing. Get a free consultation with Miss Fleire Castro here: http://fleirecastro.com/

 

 

Slingshot Cebu 2017 encourages MSME’s to adopt Digital Transformation for their Businesses

Last August 8-9, 2017, the Department of Trade and Industry (DTI) organized the very first Slingshot Cebu 2017 in hopes of continuing economic innovation by empowering MSMEs to adapt Digital Transformation. By definition, Digital Transformation is the application of digital technologies to fundamentally impact all aspects of business and society.

In this time and age, marketing has evolved to include the digital aspect, thanks to thee emergence of the internet. Social media plays the most crucial role, as it has paved the way to connect users around the world, regardless of timezone or location. It is for this very reason that MSMEs are encouraged to adapt Digital Transformation, since the marketing scene has changed largely due to the adaptation of technology.

It is interesting to note that a company’s lifespan has shortened from centuries, to decades and then to years. This is due to the disruptions that had happened throughout the history of business. At present, digital transformation has greatly influenced marketing, and as a result, several companies have received disruptions.

Competitors’ actions now are far from foreseeable, and market changes rapidly. Employees start to have more diverse needs, and many customers can now access information on several options through other customers. Customer expectations and tastes are now more varied and are easily influenced by social media.

Back when the internet was nonexistent, corporations turned to traditional tri-media — print, radio and television. However, since radio and broadcast advertising were costly, only giant companies or conglomerates could afford such, leaving MSMEs no choice but to stick with print. Thus, MSMEs had difficulty establishing brand awareness.

But today, MSMEs who are considered early adapters to digital transformation, are slowly gaining success, and are able to thrive in fields where conglomerates would have overshadowed them in the past.

It is worthy to remember, however, that long-standing companies are having a hard time thriving, most probably due to their unwillingness or difficulty in adapting to the digital world. Technology has become a double-edged sword — newer, millennial owned companies are slowly climbing the corporate ladder, while older, more traditional companies who have not made the switch to digital just yet are struggling to survive their day to day operations.

It is a fact that 80% of the businesses in the Philippines are MSMEs, yet majority of these are urgently in need of change in their marketing strategy in order to move forward economic innovation. Instead of going against one another, shouldn’t we work hand in hand as we explore the the new age of marketing in the ever changing business world?

Would you want to be a disruptor, or be disrupted?

Sinulog’s Invisible Hand

Nowadays, we have already realized the power of social media. From our experience, it can either make or break someone’s fortune, event, idea, or life. As we try to unfold its hidden strengths, we find that social media is one hell of a roller coaster.


This year and in the past years, photos and posts of people who are drunk during the Sinulog festival flooded various social media sites such as Facebook and Twitter. We have seen some dreadful photos of teenagers lying on their own vomit and people who just went to sleep everywhere they want for they can’t even control themselves. Because of these posts, our government even imposed a stricter rules and regulations to be implemented to ensure everyone’s safety.

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Again, social media can either make or break us. During this time, some businesses have boomed to various opportunities being opened. Some students even earn just by posting some pictures of shirts that they sell. Mommies produce some delicacies, post some pictures on Facebook, and earn money from it.

I have also seen a post in Facebook about a man who offered free touring services to the most known historical spots in Cebu. And guess what did he use in publicizing this cause? Again it’s social media. Through social media, we are able to connect Cebu outside to the world. Through social media, we are able to let the world see the wonders that we can offer to them.

Indeed, social media opened a lot of opportunities during the most festive moment in Cebu. As long as we know how to use these properly, rest assured that Cebu be the most beautiful place this season.

Viva Pit Senor! 
#Sinulog2016

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7 Reasons Why Fork In The Road Is Your 2016 Food Trip DST

This has probably been one of the busiest years of our lives, but we’re far from done just yet. With Christmas over and the New Year just ’round corner, The Outlets at Pueblo Verde is bringing a strong year-end finish with  Fork in the Road – an all-new wing that will host a range of enticing food offerings!

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Fork in the Road restaurants are all Cebu homegrown restaurants that include the ff:

(1) Pigafetta feat. an Italian concept and named after one of the first European explorers who arrived in Cebu.

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(2) Big Flat Bread famous for its 30-inch pizza.

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(3) Zubuchon the widely hailed name in Cebu’s tastiest lechon.

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(4) Manggahan Restobar A new Cebuano fave that specializes in grilled meat & seafood dishes.

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(5) Choobi Choobi best known for its house specialty, Shrimp and Seafood in a Bag!

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(6) Kogi-Q sought for its all-you-can-eat yakiniku.

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And lastly, (7) Tea Kingdom A refreshing respite from the humidity of the islands where they serve organic milk tea drinks.

These fresh food options add to the current establishments at the complex: Bo’s Coffee, Calda Pizza, Black Pearl, Cherry’s Nutritional Value Juice and Smoothie Bar, Famous Belgian Waffle, and Baba’s.

With the launching of the new wing, additional outlet stores are also opening and these fave 8 are accounted for:

  1. Oakley Vault
  2. Onitsuka Tiger Outlet
  3. Asics Outlet
  4. Comfit
  5. Casio/G-Shock
  6. Fusion, which carries Keds and Merrell
  7. The Bench Depot outlet, which offers brands such as Cotton On, F&X, Celio, La Senza Aldo, Call It Sprint, New Look, Pedro, and Kashieca
  8. Red Tag by Rustans carrying the brands Armani Exchane, Reiss, Ralph Lauren Kids, Roots, Women’s Secret, DKNY, Diesel, A2, Castell, and Amazonas

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The Outlets’ second year of Everything on Sale, 365 Days a year is even more grander when they made that split into a fork!

Cheers to more food trips this 2016!

 

Effective Ways In Telling Your Story

storytelling, content writing, content, writing

Storytelling or sharing your story to everyone is fun but the catch is you have to make it sound lively, not boring, and sensible and entertaining at the same time.

People nowadays can’t afford to waste their precious time in reading your dull story. Remember that storytelling is a powerful technique for you to build rapport with your clients. If you attract their attention, it means they trust you and they want your product.

So learn how to effectively get your story across with these few guidelines:  

Start with a great lead

Remember that first impression lasts. Your lead is their first encounter with your company or brand. So if you want to attract customers, make it sure that your story lead is interesting and is delivered in a brief and concise manner.

Keep it simple

If you don’t want your story to be in the clutter, don’t make it sound complicated. Keep your stories simple and short as much as possible. Don’t add unnecessary words if you don’t want your potential and existing customers to miss the idea of your story.

storytelling, content writing, content, writing

Keep it clear

Tell your story clearly. Avoid using jargons and uneasy-to-understand words because you are not displaying your vocabulary acquisition, you are writing to effectively get your message across a wider audience.

Grab their emotions

Make a story that can attract the emotions of your viewers. They’ll love you if you have the same goal as theirs. Tell them what can do them good in listening to your stories and in trusting with your brand.

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A screenshot from The Memoriter’s website.

Create an aspiration

When you tell your stories, make sure you include your listeners in your story. Show them what you envision in the future. Aspire for a future with them. With that, they can connect to your story and aspires for a successful future with you.

End your story with a great impact

What people will remember is not how your story went but how it ended. Make an ending that will blow them, not just a sense of closing the story. You might as well give a reason why they must need you in their business.

With these tips, you will be able to grab clients and customers to partner with you.

There are no certain rules of telling a story, you just have to speak the words and make others hear and listen to you.

For your digital marketing needs, contact Third Team Media. Do you need a professional writer today? Contact The Memoriter Writing Service.

 

Images are from Pixabay and The Memoriter.

(with Faith Janine Gordillo, The Memoriter Writing Service Communications Assistant)

From the corporate world, to the beach!

“Learn from one passionate woman’s story in pursuing success from the corporate jungle to one of the world’s leading tourist island.”

Making a big decision is also taking a high degree of risk. It allows you to feel proactive — making things happen rather than waiting for them to happen to you. Success doesn’t come into one’s lap. SUCCESS, my dears, is pursued.

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Photography by: Mr. Gian Bacuyag

Valerie Geraldez, co-founder of family-run guesthouse Agos Boracay Rooms + Beds and a licensed real estate broker, was an account officer for the Aboitiz Power Corporation, before she decided to take the leap that would change not only her career, but her life in a 360 degrees turnabout.

Deciding to work for herself was one of the most important decisions that launched her eventual fate to success.

In her words, “leaving the ‘steady’ life of the corporate world to move to Boracay Island and to establish Agos Boracay together with her brother Micah competing with over 500 other properties,” was “unconventionally what I needed.”

Not only did they establish Agos and did it well, but she also passed the Real Estate Board early this year, adding yet another accomplishment to her prowess.

A Hollywood ending didn’t come easy to Valerie’s lap though. She had fought hard to stand firm by her decision of making it in the entrepreneurial world. She spent days and nights in developing strategies to market the business. She partnered with online and local travel agencies, bloggers, and enlisted the guesthouse in Tripadvisor. Her hard work didn’t fail her and soon enough, guest reviews started pouring in, topping the rankings in Tripadvisor and eventually winning Tripadvisor 2015 Traveler’s Choice award, making it to the Top 15 B&Bs/Inns in the Philippines and also receiving the Guest Review Award of Excellence from world leader online travel agency Booking.com. Word of mouth from fulfilled guests was and still is Agos Boracay’s biggest advertisement. All thanks to Valerie’s and her brother’s dogged efforts.

Affordable Hotels in Boracay Agos Boracay Rooms and Beds (37)

Photo source: http://www.pinoyadventurista.com/

Starting something new is like putting together a jigsaw puzzle — it takes a lot of pieces and patience, but once you have enough in place, you begin to see the whole picture. Being relentless, professional, and driven in investing in herself and in the company 100% all throughout were the key pieces to Valerie’s entrepreneurial ride.

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Photography by: Mr. Gian Bacuyag

Putting up a business on your own is not an easy feat. Failure is never far behind sometimes looming on every step of the way. But success could just be trailing beside it all throughout! That’s why it is important to always put your trust where it should be – on yourself. But as a business owner, sometimes you can be your own worst enemy.

At the closing of my interview with Valerie, said confided that, “If I could only go back in time and undo all the mistakes and heartaches along my journey to success, I would be gentler with myself and relax a little.”