Category - Featured

How business owners can improve their strategic thinking process

strategic thinking

When you start a business and you focus on making it work, there is a bigger question lurking behind you, tapping your shoulder for attention. How do you make your business last?

The success factor starts in the mind of the business owner, according to Singaporean expert Sun Yee Ho of Decision Process International (DPI) who came to Cebu to share his thoughts on strategic thinking during a general membership meeting of the Cebu Chamber of Commerce and Industry.

Even when you manage to sustain your business, there is another daunting question. How can you make your business survive during tough times, like the Great Recession of 2008 or the Stock Market Crash in the 1930s?

The answer sounds so simple: strategic thinking.

Read More

Give Effective Feedback With A Sandwich!

Yes, you read it right. A sandwich can help motivate your friend, co-worker or anyone (whether hungry or not) to take in the feedback you are giving.

First of all, there are two types of feedback, the negative and the positive.

Giving a negative feedback is tricky. It is a powerful tool that can propel business or personal relationships forward. Or it can break them. That’s why you need to know HOW to give them.

Read More

The basics you need to relearn about branding

branding

The deluge of information, tip sheets and whatnot you can find online about bolstering your brand can either make you gritty or giddy. Sometimes, at the end of the day, your understanding of the word “brand” can become slightly displaced.

Jacqueline Alexis Thng, chief executive officer of Lexis Branding, came to Cebu late last year to put the basics (and trends) about branding back to the table. Read More

Forrester: “Stop making Facebook the center of your relationship marketing efforts”

In Forrester’s $499 report called “Social Relationship Strategies That Work”, it is concluded that brands should “stop making Facebook the center of your relationship marketing efforts“.

Forbes’ article takes this further by saying “Don’t tweet. Don’t waste your time on Facebook. Email still works.”  Marketers read the report and agree with this. But of course, some of us do not agree with such conclusion.

Backing up a bit, the use of social media in your overall marketing strategy is highly encouraged and in fact, known to show results for brands who execute their social media strategies properly. This has shown very good case studies and thus, encouraged most brand owners to believe that it is a solution to their sales problem.

And that’s the core of the problem.

Read More