Here is a story you often hear: Once upon a time, an overseas Filipino worker (OFW) left to work in another country. He sent money to his family every so often, boosting the Philippines’ economy in the process. Then he came back, got sick and was no longer qualified for another overseas contract. He was left alone to fend for himself.
We do not know yet if he lived happily—or sadly—ever after. What we do know is that some initiatives are undertaken to address this polar extreme: OFWs help the country largely through remittances while the country offers little help when OFWs are in need.
One of these initiatives comes in the form of AXA Insurance Online (AXA iON) that AXA Philippines (Philippine AXA Life Insurance Corp.) set up for OFWs and Filipinos. What is considered as the Philippines’ first online life insurance store is also a portal that can bridge financial gaps by presenting itself as a viable investment option for OFWs.
About a year ago, www.thesocialjeep.com was still a concept, an exciting beehive in the minds of the teams behind Third Team Media and The Memoriter Writing Service. While the project was still a mental larva, the crew started deploying writers to start-up and marketing events with the behest to snatch slabs of wisdom from already great people for potentially great people.
One of these already great people is Cebuano businessman Wilson Ng, president and chief executive officer of Cebu-based computer solutions company Ng Khai Development Corp. He spoke to students and entrepreneurs in a Cebu Start-up Day organized by TechTalks.ph in December 2013, about the same time our crew raked Cebu’s streets in search for good stories.
With our system now in place, we decided to tell Ng’s words of advice, even when they are a year old, for they contain heaps of lifelong lessons for starting entrepreneurs as well as slick reminders for successful businessmen.
It’s February! The love month! And retailers are on a rush to push out the best campaigns they can come up with to make sure you end up opening your wallets and grabbing their goods for your mi amore.
This is also one of the holidays we love and the Valentine’s Day content put out this month deserves a mention.
Which companies are rockstars when it comes to holiday promotions? Here are some catchy ones we’ve seen on our feeds!
1. Krispy Kreme’s #ValentinesDoughnuts campaign
Krispy Kreme is strong in crafting promotions that tease our sweet tooth! No wonder. For their #ValentinesDoughnuts campaign this February, the brand launched a Facebook promotion asking 10 questions each day on revolving around, well, love and doughnuts. Winner is picked daily based on the best stories shared and submitted.
On top of that, they are sharing P100 coupons for the Valentine’s Season for doughnut deliveries. So sweet!
2. Ford Mustang Speed Dating Prank
Fast and furious. That’s the kind of date you will encounter with Ford Mustang’s Valentine’s video.
Guys are lured into thinking their date (who turns out to be a stunt driver) was a lady who can’t drive stick. Turns out she can blow your mind with her stunts on a Mustang! Now that’s SPEED dating. Literally.
3. Babbel’s Valentine’s Tales
Content can also be a great way to celebrate Valentine’s Day. And Valentine’s Tales is great way for Babbel, a platform to learn new languages, to showcase the different ways to say “I love you.” Ti amo!
4. The Outlets at Pueblo Verde’s Selfie with Love
In the Philippines, there are LOADS of selfie contests for all occasions. What more for Valentine’s Day? It’s the perfect time to get cheesy with the one you love.
The Outlets at Pueblo Verde, the first outlet shopping mall in VisMin, launches their own selfie promo along with the Love Feast dinner buffet on Valentine’s Day.
(Disclosure: Third Team Media works with The Outlets at Pueblo Verde team for social media campaigns)
5. Havaianas’ Get Spotted
On both the major malls of Cebu – Ayala and SM City – Havianas has chosen to make it different. Get spotted with your Havianas on Valentine’s Day and receive treats! Only problem I’m seeing here is that they might have a hard time seeing ladies in flipflops. The women will most probably be in high heels off to a date with their loved ones! Wouldn’t you agree?
6. Max Cebu in Ayala’s Valentine Meal
A photo can speak a thousand words. Here’s Max’s Restaurant being upfront about what your meal would look like with your date if you choose to celebrate with them. I wonder how much it would be though?
7. SaveMore’s Candy Box
Supermarket SaveMore at SM City Cebu gives out free valentine candy boxes if you grab 500php worth of their Yellow Tags. Ah, the moms would love this for the kiddos.
8. GuestList.ph’s Free Fall Party
What better way for a startup to grab lists and lists of user base than to host a party! Together with major sponsors like OLX and MTV, GuestList.ph brings the part to UP with this Valentine’s event.
9. Looloo App’s Dinner for Two
Ah! Free food! Why not? For an app like Looloo with a huge list of merchants, we’re thinking this would be a lovely collaboration between them. Congrats to the winners! Super yummy steaks right there.
10. BE Resorts’ Be Romantic
Now for another romatic dinner promo. This one’s at a resort so feel free to relish on fresh sea breeze when you win BE Resorts’ promo.
Which ones haven’t been mentioned here but caught your eye? Share them on the comments too. 🙂
Even when you manage to sustain your business, there is another daunting question. How can you make your business survive during tough times, like the Great Recession of 2008 or the Stock Market Crash in the 1930s?
The deluge of information, tip sheets and whatnot you can find online about bolstering your brand can either make you gritty or giddy. Sometimes, at the end of the day, your understanding of the word “brand” can become slightly displaced.
Jacqueline Alexis Thng, chief executive officer of Lexis Branding, came to Cebu late last year to put the basics (and trends) about branding back to the table. Read More
And they are doing it with a huge 3-day Wonderful One birthday celebration with bands, parties, a movie night and a food bazaar from late afternoon to midnight! There’s no other place to be on December 12 – 14 but at The Outlets at Pueblo Verde – the first outlet shopping mall in Vis-Min.
Forbes’ article takes this further by saying “Don’t tweet. Don’t waste your time on Facebook. Email still works.” Marketers read the report and agree with this. But of course, some of us do not agree with such conclusion.
Backing up a bit, the use of social media in your overall marketing strategy is highly encouraged and in fact, known to show results for brands who execute their social media strategies properly. This has shown very good case studies and thus, encouraged most brand owners to believe that it is a solution to their sales problem.