Get people to give your article a second chance, a second glance.
“Headlines are a special breed of difficulty because they have to accomplish so many things in such a small amount of space.”
Headers, captions, post titles, are more important than your article itself because your readers will always make it the measure of whether your article is boring or interesting. Here’s the deal, no matter how awesome and well-researched your article is, if your headline is weak, no one will read it.
Now, you ask, what makes a better headline? The truth is, it’s more simple than you think it is! Yay!
All you need to know are the most basic THREE:
1. Make the encounter SHORT and SWEET.
According to Digital Marketing institution, Hubspot, the ideal headline should have a maximum character count of of 65 words, before it get’s cut off in search engines.
Get your headline to bear only one thought. Never ramble as this will just confuse your audience. But also make sure that your headline actually describes your article. The surest way for an article to remain unread is when your headline didn’t get the memo about what the article is talking about.
So, keep it short, sweet and specific.
You only have 6 words with a total of 65 characters to show your potential readers the stuff that your article is made of, so make the most out of it! Emojis, anyone? ☺☺☺
2. Be NEGA Nancy.
Ironically enough, Hubspot says that the words: NO, WITHOUT and STOP, lead to many more shares.
The presumption is to always be positive and perky, right? But being goody-two-shoes don’t get readership clicks. Rather, tickle your reader’s curiosity with negative wording. Prey on your reader’s insecurities by telling them how they are doing their life administration wrongly and unless they read your article, they will be doomed. Works every time!
3. Use NUMBERS.
This is still a numbers game even from this angle. Headlines with numbers (digitally-written) fare well than those without. Numbers draw readers to your article and their favorite number is… 7! They hate 13. Also, (aside from 7, I guess) rounded numbers also work better than non-rounded ones.
Don’t make the number too much either. Otherwise, it would scare your readers. I mean, who in their right minds would click, “500 ways to organize your closet,” right?
If all else fails, go to www.co-schedule.com. Trust me, I’ve been there.