Category - Digital

Slingshot Cebu 2017 encourages MSME’s to adopt Digital Transformation for their Businesses

Last August 8-9, 2017, the Department of Trade and Industry (DTI) organized the very first Slingshot Cebu 2017 in hopes of continuing economic innovation by empowering MSMEs to adapt Digital Transformation. By definition, Digital Transformation is the application of digital technologies to fundamentally impact all aspects of business and society.

In this time and age, marketing has evolved to include the digital aspect, thanks to thee emergence of the internet. Social media plays the most crucial role, as it has paved the way to connect users around the world, regardless of timezone or location. It is for this very reason that MSMEs are encouraged to adapt Digital Transformation, since the marketing scene has changed largely due to the adaptation of technology.

It is interesting to note that a company’s lifespan has shortened from centuries, to decades and then to years. This is due to the disruptions that had happened throughout the history of business. At present, digital transformation has greatly influenced marketing, and as a result, several companies have received disruptions.

Competitors’ actions now are far from foreseeable, and market changes rapidly. Employees start to have more diverse needs, and many customers can now access information on several options through other customers. Customer expectations and tastes are now more varied and are easily influenced by social media.

Back when the internet was nonexistent, corporations turned to traditional tri-media — print, radio and television. However, since radio and broadcast advertising were costly, only giant companies or conglomerates could afford such, leaving MSMEs no choice but to stick with print. Thus, MSMEs had difficulty establishing brand awareness.

But today, MSMEs who are considered early adapters to digital transformation, are slowly gaining success, and are able to thrive in fields where conglomerates would have overshadowed them in the past.

It is worthy to remember, however, that long-standing companies are having a hard time thriving, most probably due to their unwillingness or difficulty in adapting to the digital world. Technology has become a double-edged sword — newer, millennial owned companies are slowly climbing the corporate ladder, while older, more traditional companies who have not made the switch to digital just yet are struggling to survive their day to day operations.

It is a fact that 80% of the businesses in the Philippines are MSMEs, yet majority of these are urgently in need of change in their marketing strategy in order to move forward economic innovation. Instead of going against one another, shouldn’t we work hand in hand as we explore the the new age of marketing in the ever changing business world?

Would you want to be a disruptor, or be disrupted?

Hello Pal: Going Beyond Borders

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Have you ever felt that unexplainable need and craving to learn new languages, to immerse yourself fully in the culture of countries not your own and to interact with locals of these different countries in their own native language?

I have. Countless times. I will admit, however, that the countries closest to my heart are Japan and Korea, because they have been important parts of my life as I was growing up.

My love for Japanese anime as a child spurred on my interest in the Japanese language and culture, and My half-Japanese seat mate in sixth grade further fueled my desire to learn Japanese whenever she would share tidbits about Japan and some useful words or phrases.

However, my learning and improvement in the language was quite limited because I had no proper resources to rely on — this was 2005, after all, where books were the go-to resource and e-books were not as widely circulated as they are today — and I had no one else except my half-Japanese seat mate to practice the language with. It was only when I entered university in 2010 that I was able to practice my Japanese and improve tremendously as I joined a Japanese culture studies organization where I was able to interact with Japanese nationals and practice conversing with them in Japanese.

It was through this experience that I realized that no matter how many vocabulary lists you master, or how many grammar concepts you understand, nothing will ever integrate a new language into your mind as constant usage and practice of the language ever will. This is why language schools today are very particular with making conversation classes or practice time a must  — it is only through putting the language into good use will the speaker’s learnings be reinforced and their knowledge in the language retained.

This is why I am very thankful that I have come across Hello Pal just as I started taking interest in learning Korean seriously. It is by far the most innovative way to learn new languages and have fun meeting new, interesting friends at the same time, too! It has certainly helped people break beyond language barriers and changed the game for people who love learning languages (like me!) and for those who travel often and thus need an easy, quick way to learn the local language of wherever they’re headed.

But what is Hello Pal?

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Hello Pal is a FREE social language learning app where phrase books, vocabulary lists, translation tools and an integrated social network and chatting platform are all seamlessly blended into one very light (only 20MB for Android!) language learning tool. It stays true to the principle of believing that the best way to learn a language is where speaking comes first, learning comes second and encourages its users to “learn and speak on the go.”

There is no need for you to know a single word of Korean, Japanese, Chinese, Spanish, or any language that you wish to learn. Simply install the app on your device, sign up for an account, and you’ll be on your merry way towards exchanging your first 안녕하세요 (Hello in Korean) with a new friend! Here’s a screen shot of the Sign In/Register screen that you’ll see as soon as you install the app.

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Let’s explore Hello Pal!

As soon as you have registered or logged into your Hello Pal app for the first time, you need to set up your profile and set up a few preferences, including your native language, the language that you want to learn, and other languages that you can also speak. This is for their database of users that will help in filtering and matching you with people who best suit your interests when it comes to learning languages. Here are the settings I’ve chosen for mine.

hello pal language

Once your profile’s ready and all set, finding new pals and initiating a chat with them is as easy as pie! Make the most out of your Hello Pal experience by filtering the suggested users according to  spoken language, learning language, nationality, current location and age group. This way, Hello Pal helps you connect with the pals you can truly have a language exchange with. It’s like having a social network of pen pals (like in the old days where people fancied snail mail) but with the added convenience of getting swift, immediate replies!

hello pal search

But wait, that’s not all. Hello Pal also contains a translation app built into the system so you can translate from your native language to your learning language as you go and as you chat with your new-found pal. Pretty convenient. Say hello to efficiently communicating with people all over the world from day one! Hello Pal truly helps users transcend borders and connect despite the language barrier.

In the short time that I’ve been on Hello Pal, I’ve had the privilege to meet several interesting personalities who were very enthusiastic to learn English. And yes, you guessed right — they’re from South Korea, which also gives me an opportunity to practice my Korean when I chat with them! Here’s a sample chat with one very interesting fellow though — he’s Korean but has lived elsewhere for a while and also speaks Japanese! How cool is that? 🙂

hello pal chat

The one single thing that sealed the deal for me with Hello Pal, however, would be the fact that its built-in phrase books are also available as separate apps! These are useful as learning tools that I can access when I’m bored but do not have immediate access to an internet connection, which the phrase books in the main Hello Pal app are dependent on.

Depending on your display preferences for the app, there are Lite and Full Phrasebook — the difference being that the Lite one only show the most important phrases or words, while the Full Phrasebook shows a variety of words with several topics to choose from!

hello pal phrasebook

Overall, Hello Pal is a really enjoyable app to use — one that makes language learning fun and worthwhile while allowing its users to go beyond the limits of their comfort zones to connect with others. Why not join in the fun? Hello Pal is available for Android on Google Play and for iOS on the App Store.

Go on, click that ‘Install’ button, and have fun chatting away!

26 Things to do on Facebook this Valentine’s Day

Valentine’s Day is just one of the best. For some of my friends, and for a lot of people out there, they’d stay online to share on their social media accounts every single moment of their celebration. And why not?! Indulge your social media obsession on this day and maximize what the online world has available for you to take advantage of. Amirite?

And if you don’t mind, I’d share to you what my timeline would be filled with come February 14:

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1. Post the cheesiest messages for my crush. Customize this message to make it suitable for other social media sites like Twitter, Instagram, and Snapchat.

 

2. I may also try Tasty’s Do-It-Yourself chocolate chip cookies and post my baking progress on Facebook.

 

3. Talk about my loved ones in my statuses like there’s no tomorrow!

 

4. Reply with brilliant and romantic GIFs in Facebook chat.

 

5. Look for the best date spots in town using Facebook pages.

 

6. Head to the best romantic places in town (alone, huhu), check in on Facebook, and leave reviews on the FB pages of the places I’ll visit.

 

7. Follow the Hokage tips that my friend’s friend shared.

 

8. For the first time in my online life, respond to game requests and give them gifts just for today.

 

9. I’ll stop being a Jeje to not turn off my crush.

 

10. And just for today: Stop flooding my friends’ timeline with nonsense.

 

11. Stalk. Stalk. Stalk. I mean investigate crush’s wall.

 

12. Post a V selfie and write about love as caption.

 

13. Share every post in Marcelo Santos III’s page.

 

14. Or Senora Santibañez’s.

 

15. Use appropriate and popular hashtags ‘coz everybody knows making your own is lame.

 

16. Start reviewing my friend’s list and unfriending all people who are in a relationship. Yaz.

 

17. Make a comment on every post I see for no particular reason.

 

18. Type Amen to every post that Jesus asks for a like. And hopefully next Valentine’s I won’t be single anymore. C’mon, Jesus! I mean, please Jesus, please.

 

19. Pass chain messages. I mean, it’s a surefire way to avoid bad luck or bad relationships, right?

 

20. Start reading all text seryes in Facebook. At least now I can feel kilig-moments “for reals” and not only when I have to pee.

 

21. Post every hugot that I know. “Yun lang naman kasi ang alam mo. Perfect ka kasi. Akala ko ba matalino ka? Bakit hindi mo ako matutunang mahalin?” Pahk.

 

22. Or share cat posts. They are just so cute.

 

23. Show some love to my bet! Start campaigning for my presidential candidate and make myself socially-relevant.

 

24. Spam media pages with comments about why my candidate should win.

 

25. Wait a minute, it’s Sunday, so it’s a family day. I’ll spread some love to the #fambam. Love ya mom.

 

 

26. Or maybe, I should just deactivate my Facebook. #ForeverAlone

Making Coffee For The Boss While on Facebook

interns

Working as an intern in Third Team Media was fun and educational. At first, it was intimidating because I was in a new environment, with new faces and new assignments that were alien to me! Alien but wicked. =) As my internship went on, I realized that I have learned a lot about Digital Marketing – especially how it keeps helping businesses make an impact on a daily basis.

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Working as an intern in a social media management company changed my social media perception little by little. Where before I only used Facebook and Instagram for fun, I consider social media now as more than a means to pass the time.

My job as an intern was simply this — assist the digital marketing managers in their tasks like content curation and campaign creations. With my days revolving around Facebook data, Twitter updates, blog writing, and Instagram campaigns, I become more conscious with my own social media footprint. I learned about privacy and of content quality and applied it to my own social media use.

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My favorite task was perhaps curating for content. It was fun surfing the internet and discovering new things for our different clients who come from very diverse industries from different parts of the world. It got tiresome at times and frustrating too especially if you can’t seem to find the exact content you need. But it sure was challenging and pushed me to think outside the box.

For all the students my age, my advice to you is know your own limits in using social media for it is not a toy, but a tool. If I learned anything at all during my stint, it would be that, “On social media, the whole world is watching you and you must be ready to face criticisms if it comes to that.” Remember that great power is often coupled with great responsibilities. That great power in our generation is social media.

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As I say goodbye to my life as a social media intern and go back to my life as a now #hashtagsavvy student, I intend to apply all that I have learned. Perhaps in a more concrete manner, I would say that harnessing the power of a single social media post will perhaps take months of expert precision with consideration of various data to optimize that specific content. But this is what I intend to do! #Wicked, ey?

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Sinulog’s Invisible Hand

Nowadays, we have already realized the power of social media. From our experience, it can either make or break someone’s fortune, event, idea, or life. As we try to unfold its hidden strengths, we find that social media is one hell of a roller coaster.


This year and in the past years, photos and posts of people who are drunk during the Sinulog festival flooded various social media sites such as Facebook and Twitter. We have seen some dreadful photos of teenagers lying on their own vomit and people who just went to sleep everywhere they want for they can’t even control themselves. Because of these posts, our government even imposed a stricter rules and regulations to be implemented to ensure everyone’s safety.

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Again, social media can either make or break us. During this time, some businesses have boomed to various opportunities being opened. Some students even earn just by posting some pictures of shirts that they sell. Mommies produce some delicacies, post some pictures on Facebook, and earn money from it.

I have also seen a post in Facebook about a man who offered free touring services to the most known historical spots in Cebu. And guess what did he use in publicizing this cause? Again it’s social media. Through social media, we are able to connect Cebu outside to the world. Through social media, we are able to let the world see the wonders that we can offer to them.

Indeed, social media opened a lot of opportunities during the most festive moment in Cebu. As long as we know how to use these properly, rest assured that Cebu be the most beautiful place this season.

Viva Pit Senor! 
#Sinulog2016

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What Does Your Facebook Timeline Say About You? Part 1

Facebook Timeline, personality, you, your Facebook Timeline

Do you like posting your selfies and OOTDs on your Facebook Timeline? If yes, did you know that it reflects what kind of person you are?

Most of today’s generation has been shaped not only by family, environment and personal experiences – but by social media in majority. The most common and widely used social media today is the Facebook. 

Now, what does your Facebook Timeline has to do with you?

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