Category - Advertising

7 Reasons Why Fork In The Road Is Your 2016 Food Trip DST

This has probably been one of the busiest years of our lives, but we’re far from done just yet. With Christmas over and the New Year just ’round corner, The Outlets at Pueblo Verde is bringing a strong year-end finish with  Fork in the Road – an all-new wing that will host a range of enticing food offerings!

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Fork in the Road restaurants are all Cebu homegrown restaurants that include the ff:

(1) Pigafetta feat. an Italian concept and named after one of the first European explorers who arrived in Cebu.

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(2) Big Flat Bread famous for its 30-inch pizza.

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(3) Zubuchon the widely hailed name in Cebu’s tastiest lechon.

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(4) Manggahan Restobar A new Cebuano fave that specializes in grilled meat & seafood dishes.

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(5) Choobi Choobi best known for its house specialty, Shrimp and Seafood in a Bag!

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(6) Kogi-Q sought for its all-you-can-eat yakiniku.

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And lastly, (7) Tea Kingdom A refreshing respite from the humidity of the islands where they serve organic milk tea drinks.

These fresh food options add to the current establishments at the complex: Bo’s Coffee, Calda Pizza, Black Pearl, Cherry’s Nutritional Value Juice and Smoothie Bar, Famous Belgian Waffle, and Baba’s.

With the launching of the new wing, additional outlet stores are also opening and these fave 8 are accounted for:

  1. Oakley Vault
  2. Onitsuka Tiger Outlet
  3. Asics Outlet
  4. Comfit
  5. Casio/G-Shock
  6. Fusion, which carries Keds and Merrell
  7. The Bench Depot outlet, which offers brands such as Cotton On, F&X, Celio, La Senza Aldo, Call It Sprint, New Look, Pedro, and Kashieca
  8. Red Tag by Rustans carrying the brands Armani Exchane, Reiss, Ralph Lauren Kids, Roots, Women’s Secret, DKNY, Diesel, A2, Castell, and Amazonas

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The Outlets’ second year of Everything on Sale, 365 Days a year is even more grander when they made that split into a fork!

Cheers to more food trips this 2016!

 

Thank God It’s Mojito Friday!

Marriot Hotel

Looking for a relaxing yet elegant place to spend #TGIF nights? Well, aside from KTVs,  disco bars and other luxurious clubs, a five star hotel is also worth a try. Cebu City Marriott Hotel should be one of your must go to destress corners, precisely because on Fridays and Saturdays, they’re serving their own unique blends of signature mojito drinks. Why not give it a shot? Pun not intended.

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Aside from the luxury and comfort that the Cebu City Marriott Hotel offers, they take the word customer service seriously and kick it up a notch as you are made to feel at home by the warmest welcome given by their PR officer Mr. Nico Ivan Velasquez.

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Last October 16, 2015 (Friday) we were given the chance to experience Marriot Hotel’s Mojito Night together with other Cebu bloggers. We were served with various exciting mojito mixes, particularly the Dragon Fruit, Strawberry and Guyabano mojitos.

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Each drink has its distinct taste that surely would make you enjoy every single drop of it. The live band was a perfect complement for the night’s gathering.

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The Dragon Fruit was the first drink we had. Its delightful albeit sour taste perfectly blended with the light touch of alcohol.

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Then, we sampled the Strawberry mojito. It was sweet and very light, we couldn’t even tell that it had alcohol in it.

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Lastly, we had the Guyabano. We expected it to be sour, but it wasn’t. Instead, it was sweet and tangy, and the alcohol taste came out quite strong. Nonetheless, it was pretty good.

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From the corporate world, to the beach!

“Learn from one passionate woman’s story in pursuing success from the corporate jungle to one of the world’s leading tourist island.”

Making a big decision is also taking a high degree of risk. It allows you to feel proactive — making things happen rather than waiting for them to happen to you. Success doesn’t come into one’s lap. SUCCESS, my dears, is pursued.

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Photography by: Mr. Gian Bacuyag

Valerie Geraldez, co-founder of family-run guesthouse Agos Boracay Rooms + Beds and a licensed real estate broker, was an account officer for the Aboitiz Power Corporation, before she decided to take the leap that would change not only her career, but her life in a 360 degrees turnabout.

Deciding to work for herself was one of the most important decisions that launched her eventual fate to success.

In her words, “leaving the ‘steady’ life of the corporate world to move to Boracay Island and to establish Agos Boracay together with her brother Micah competing with over 500 other properties,” was “unconventionally what I needed.”

Not only did they establish Agos and did it well, but she also passed the Real Estate Board early this year, adding yet another accomplishment to her prowess.

A Hollywood ending didn’t come easy to Valerie’s lap though. She had fought hard to stand firm by her decision of making it in the entrepreneurial world. She spent days and nights in developing strategies to market the business. She partnered with online and local travel agencies, bloggers, and enlisted the guesthouse in Tripadvisor. Her hard work didn’t fail her and soon enough, guest reviews started pouring in, topping the rankings in Tripadvisor and eventually winning Tripadvisor 2015 Traveler’s Choice award, making it to the Top 15 B&Bs/Inns in the Philippines and also receiving the Guest Review Award of Excellence from world leader online travel agency Booking.com. Word of mouth from fulfilled guests was and still is Agos Boracay’s biggest advertisement. All thanks to Valerie’s and her brother’s dogged efforts.

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Photo source: http://www.pinoyadventurista.com/

Starting something new is like putting together a jigsaw puzzle — it takes a lot of pieces and patience, but once you have enough in place, you begin to see the whole picture. Being relentless, professional, and driven in investing in herself and in the company 100% all throughout were the key pieces to Valerie’s entrepreneurial ride.

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Photography by: Mr. Gian Bacuyag

Putting up a business on your own is not an easy feat. Failure is never far behind sometimes looming on every step of the way. But success could just be trailing beside it all throughout! That’s why it is important to always put your trust where it should be – on yourself. But as a business owner, sometimes you can be your own worst enemy.

At the closing of my interview with Valerie, said confided that, “If I could only go back in time and undo all the mistakes and heartaches along my journey to success, I would be gentler with myself and relax a little.”

May I Have Your Attention, Please!

Get people to give your article a second chance, a second glance.

“Headlines are a special breed of difficulty because they have to accomplish so many things in such a small amount of space.”

Headers, captions, post titles, are more important than your article itself because your readers will always make it the measure of whether your article is boring or interesting. Here’s the deal, no matter how awesome and well-researched your article is, if your headline is weak, no one will read it.

Now, you ask, what makes a better headline? The truth is, it’s more simple than you think it is! Yay!

All you need to know are the most basic THREE:

1. Make the encounter SHORT and SWEET.

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According to Digital Marketing institution, Hubspot, the ideal headline should have a maximum character count of of 65 words, before it get’s cut off in search engines.

Get your headline to bear only one thought. Never ramble as this will just confuse your audience. But also make sure that your headline actually describes your article. The surest way for an article to remain unread is when your headline didn’t get the memo about what the article is talking about.

So, keep it short, sweet and specific.

You only have 6 words with a total of 65 characters to show your potential readers the stuff that your article is made of, so make the most out of it! Emojis, anyone? ☺☺☺

2. Be NEGA Nancy.

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Ironically enough, Hubspot says that the words: NO, WITHOUT and STOP, lead to many more shares.

The presumption is to always be positive and perky, right? But being goody-two-shoes don’t get readership clicks. Rather, tickle your reader’s curiosity with negative wording. Prey on your reader’s insecurities by telling them how they are doing their life administration wrongly and unless they read your article, they will be doomed. Works every time!

3. Use NUMBERS.

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This is still a numbers game even from this angle. Headlines with numbers (digitally-written) fare well than those without. Numbers draw readers to your article and their favorite number is… 7! They hate 13. Also, (aside from 7, I guess) rounded numbers also work better than non-rounded ones.

Don’t make the number too much either. Otherwise, it would scare your readers. I mean, who in their right minds would click, “500 ways to organize your closet,” right?

If all else fails, go to www.co-schedule.com. Trust me, I’ve been there.

Don’t worry, I’m from the Internet!

In Digital Marketing, while content is king, community management is the king’s heir. What happens when your perfect pitch was able to achieve viral levels of reach due to the ads you employed it with. When the crowd notices you and they start coming, you need crowd control. Or, community management in the online parlance.

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We have all been there at some point in our lives when something breaks down and we need to do that dreaded thing called “Calling Support.”

After we’ve punched in the hotline number, a robotic voice clip directs us to do one million things, but if you’re patient it finally reveals the secret to talk to a real person which is, “Press 0.” A chirpy voice greets us and asks how he/ she may help. While you were readying to shout Hallelujah at this juncture, you need to know that the word ‘help’ in these instances isn’t exactly equated to “making things easier for you” nor “offering their services to make this world a better place to live.”

More often than not, “help” for these voices at the other side of the phone means “I will try to see if the response matrix provides an answer, otherwise you are doomed on your own. Sorry don’t care.”

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What’s the next best thing to do aside from throwing your phone across the room (which by the way, really helps in getting out all that tension)? Hunt for the company’s social media sites and prepare to break their community manager’s picnic.

And this works because brands are invested in their online reputation. They are very sensitive to netizen’s comments because these have the ability to reach a lot of people in a short time. Deleting them would be futile, as the platforms have relatively democratic policies with regard to user content.

Just ask Justin and his experience with shampoo brand Head and Shoulders:

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And Chip, who isn’t seeking any redress but simply to connect with Applebee’s, who at one point of this adorable virtual friendship, even helped him pick out his Halloween costume:

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And in the local scene, international chain Mcdonald’s tries to pacify this complaining customer:

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So you see, the real king here is real time marketing. When the spotlight is on you, you have to perform and you must perform well.

A little care goes a long way in social media.

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The basics you need to relearn about branding

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The deluge of information, tip sheets and whatnot you can find online about bolstering your brand can either make you gritty or giddy. Sometimes, at the end of the day, your understanding of the word “brand” can become slightly displaced.

Jacqueline Alexis Thng, chief executive officer of Lexis Branding, came to Cebu late last year to put the basics (and trends) about branding back to the table. Read More

What you see is sometimes NOT what you get

SOCIAL MEDIA TO THE CONSUMER’S RESCUE

How many times has it happened to you when food being advertised on TV or food porn pictures on Facebook automatically brings your salivary glands into overdrive. You get an insatiable craving for that food that you have little choice but to promise yourself to dine there at the next possible opportunity, like immediately that night.

And when you finally get a hold of the supposedly big-portioned burger oozing with juiciness with melting cheddar dripping all over, reality sinks in. Whatever you saw on the ad is nothing like whatever it is you are holding in your hand. The so-called quadruple-pounder of 100% Angus beef burger is a sad version of it’s pimped-up self on the media.

When false advertising happens, it is your right as a consumer to bring it to the attention of the Department of Trade and Industry. Among the objectives of The Consumer Act of the Philippines (RA 7I394) is to protect the interest of the consumer against deceptive, unfair and unconscionable sales acts and practices.

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Clash of Clans: Do Tagalized Ads Work?

Browsing through my Facebook feed, I usually take the time looking at the ads served to me. It’s not just to bump their impressions, but I love looking at how advertisers execute their campaigns and personally determine if the ad was served right to me. Knowing that me and my son have a pet game called “Hay Day”, I was not surprised when I noticed this ad below from Clash of Clans, a game from the developer – Supercell.

What surprised me though was that the Tagalized ad. It was in Tagalog! Or rather in Filipino.

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