Storytelling or sharing your story to everyone is fun but the catch is you have to make it sound lively, not boring, and sensible and entertaining at the same time.
People nowadays can’t afford to waste their precious time in reading your dull story. Remember that storytelling is a powerful technique for you to build rapport with your clients. If you attract their attention, it means they trust you and they want your product.
So learn how to effectively get your story across with these few guidelines:
Start with a great lead
Remember that first impression lasts. Your lead is their first encounter with your company or brand. So if you want to attract customers, make it sure that your story lead is interesting and is delivered in a brief and concise manner.
Keep it simple
If you don’t want your story to be in the clutter, don’t make it sound complicated. Keep your stories simple and short as much as possible. Don’t add unnecessary words if you don’t want your potential and existing customers to miss the idea of your story.
Keep it clear
Tell your story clearly. Avoid using jargons and uneasy-to-understand words because you are not displaying your vocabulary acquisition, you are writing to effectively get your message across a wider audience.
Grab their emotions
Make a story that can attract the emotions of your viewers. They’ll love you if you have the same goal as theirs. Tell them what can do them good in listening to your stories and in trusting with your brand.
Create an aspiration
When you tell your stories, make sure you include your listeners in your story. Show them what you envision in the future. Aspire for a future with them. With that, they can connect to your story and aspires for a successful future with you.
End your story with a great impact
What people will remember is not how your story went but how it ended. Make an ending that will blow them, not just a sense of closing the story. You might as well give a reason why they must need you in their business.
With these tips, you will be able to grab clients and customers to partner with you.
There are no certain rules of telling a story, you just have to speak the words and make others hear and listen to you.
Images are from Pixabay and The Memoriter.
(with Faith Janine Gordillo, The Memoriter Writing Service Communications Assistant)