Author - John Ursal

15 DICT Scholars Graduate from 12-day RIS Technical Training in Bogo City

For Future Digital Transformation in the City

15 scholars graduated with certificates last September 1, 2017  for the first batch of the Rural Impact Sourcing Technical Training under Ms. Fleire Castro of Third Team Media as Resource Person for the 12-day Technical Training. The technical training is a project of DICT (Department of Information and Communication Technology) in collaboration with DTI (Department of Trade and Industry) and LGU.

DICT scholars together with DTI, LGU, and RP Fleire Castro

Most rural areas in the Philippines are highly populated yet have low employment rates due to the lack of investors within the vicinity. As a result, the majority of the working force would move to Manila, Cebu City, or other major cities where employment rates are high.

In connection with this, the Department of Communications and Information Technology (DICT) expressed their desire to advance digital literacy and Information and Communications Technology (ICT) skills among Filipino talents and freelancers. Thus, the Rural Impact Sourcing Technical Training was created, most especially in order to boost opportunities for high-value online jobs in rural areas in the country.

The technical training was done in collaboration with DTI (Department of Trade and Industry) who provided the Negosyo Center as the venue for the 3-week program. They also provided and sourced the MSMEs whose brands and businesses are partnered with their respective scholars for the rollout and implementation of their digital transformation.

It was also done in collaboration with the local government unit which, in the case of Bogo City, spearheaded by Mr. Roger Tonacao, the IT Head of Bogo LGU. The LGU provided technical assistance and meals for the scholars throughout the 3-week training and hosted the assessment and graduation program thereafter.

The scholars and MSMEs were screened according to basic technical and digital skills and according to interest in rolling out a digital marketing campaign, respectively. The scholars and MSMEs were then matched to work together for the duration of the 3-weeks and the 21-day campaign rollout.

Fleire Castro Together with the other DICT scholars of Bogo CIty

Ms. Fleire Castro, the Resource Person, delivered topics in a lecture + demo + hands-on format for 3 weeks aimed at producing top to bottom digital marketing services with the benefits of learning of Digital Transformation during this training.

The training was intensive and assures that those who complete the program have an understanding of how to rollout a branding campaign and how to create a website including its content.

The program is as follows:

Rural Impact Sourcing 12-Day Technical Training

 

These are the training modules made to use for the 15 scholars underwent and a brief explanation as to what they are all about.

Branding for Companies, Products, Service
An important part before you start because it will tell people as to what or who you are, as a company or a person and as well as to let them know what you do or what you sell.

Web Development
Making a platform on the internet or website as to direct your prospect to know more about your brand, since your website will also become your official platform where your prospect can get the right info.

Product Photography, Content Writing
Images from your product and services, and writing content to describe, to express, to advertise about your product or service.

CRM & Email Follow Through
If such that your prospects will inquire for your services make sure to reply to their needs and make sure you do it calmly and nicely.

Data Privacy Law, Cybercrime Law, Digital Marketing Ethics
When your business is now online, make sure to make laws in order for you to be safe from hackers, and other persons who will try to sabotage your brand’s image because everyone can see you on the internet.

Search Engine Optimization & E-Mail Marketing
Make sure to make your content as appealing so that yours would show up as from the first list of searches from the search engine.  And make sure to send a commercial message to groups of people whether they be friends or family so that they know your brand exists.

Social Media Content Planning and Calendar
Make a calendar to schedule what is ever needed to post for a certain day so that you won’t be troubled by your deadline.

Business Blogging
In short, subjects that will talk about matters that are related to your business.

Social Media Content Creation
If your company or business use social media platforms (e.g. Facebook, Twitter, Instagram, Youtube, etc.) make sure that you make content that would show about your brand and make it engaging so that your consumers, customers, and future prospect may enjoy and would avail of your services.

Building a Freelancer Profile
Finally make sure to make to make a profile across platforms so that people may know you as a service provider, on what or who you are and what talents or skills you have. And hey! They might even employ you as a temporary, or full-time employee at their company.


After the Training

After 3 weeks of rigid training on Rural Impact Sourcing, the DICT scholars from the City of Bogo graduated. It is the first batch to graduate not only in the whole of the Visayas but also in the country. The graduates have undergone learning and practical exercises on E-commerce, Digital Marketing and setting up of Freelancing modules and this historic event was graced by no less than DICT’s Undersecretary Monchito Ibrahim himself.

The graduation event was also graced by Bogo City Mayor Atty. Carlos Jose Martinez, Ms. Emmy Lou Delfin – DICT Program Manager, Ms. Nannette Arbon – Provincial Director DTI, Mr. Jun Sa-a of CIB.O, and Dir. Antonio Padre of DICT Visayas.


Miss Fleire together with her students at their graduation


The following list of students graduated from the program, Batch 1 from Bogo City:

  • JERIC CEASAR N. JAPAL (Completer, Medalist)
  • ALREENA LEVY C. LUMAPAS (Completer, Medalist)
  • FEDERICO SABORDO,  JR. (Completer, Medalist)
  • ABDUL UMAR FERNAN MAGOMNANG (Completer)
  • JEROME C. ALBURO (Completer)
  • JELLA MAE OLINARES (Completer)
  • MARY FAITH P. SINADJAN
  • MARIE GRACE P. ORONGAN
  • RIZELLE MARIE L. ROCOLCOL
  • KYLE KEVIN C.  CO
  • EVANGELINE M. LECCIONES
  • ZARAH JANE A. BERTULFO
  • REBECCA P. CABIAO
  • JOSE PACHOLO E. ESCANILLA
  • ODESSA MARIE P. BOJOS

The students were able to experience and apply their skills to create and work with actual businesses. They were able to build a website for the MSME partner and prepared/rolled out their 21-day campaigns on digital platforms. They are all for hire and freelance-ready.

If you need to inquire more on what is digital marketing. Get a free consultation with Miss Fleire Castro here: http://fleirecastro.com/

 

 

Slingshot Cebu 2017 encourages MSME’s to adopt Digital Transformation for their Businesses

Last August 8-9, 2017, the Department of Trade and Industry (DTI) organized the very first Slingshot Cebu 2017 in hopes of continuing economic innovation by empowering MSMEs to adapt Digital Transformation. By definition, Digital Transformation is the application of digital technologies to fundamentally impact all aspects of business and society.

In this time and age, marketing has evolved to include the digital aspect, thanks to thee emergence of the internet. Social media plays the most crucial role, as it has paved the way to connect users around the world, regardless of timezone or location. It is for this very reason that MSMEs are encouraged to adapt Digital Transformation, since the marketing scene has changed largely due to the adaptation of technology.

It is interesting to note that a company’s lifespan has shortened from centuries, to decades and then to years. This is due to the disruptions that had happened throughout the history of business. At present, digital transformation has greatly influenced marketing, and as a result, several companies have received disruptions.

Competitors’ actions now are far from foreseeable, and market changes rapidly. Employees start to have more diverse needs, and many customers can now access information on several options through other customers. Customer expectations and tastes are now more varied and are easily influenced by social media.

Back when the internet was nonexistent, corporations turned to traditional tri-media — print, radio and television. However, since radio and broadcast advertising were costly, only giant companies or conglomerates could afford such, leaving MSMEs no choice but to stick with print. Thus, MSMEs had difficulty establishing brand awareness.

But today, MSMEs who are considered early adapters to digital transformation, are slowly gaining success, and are able to thrive in fields where conglomerates would have overshadowed them in the past.

It is worthy to remember, however, that long-standing companies are having a hard time thriving, most probably due to their unwillingness or difficulty in adapting to the digital world. Technology has become a double-edged sword — newer, millennial owned companies are slowly climbing the corporate ladder, while older, more traditional companies who have not made the switch to digital just yet are struggling to survive their day to day operations.

It is a fact that 80% of the businesses in the Philippines are MSMEs, yet majority of these are urgently in need of change in their marketing strategy in order to move forward economic innovation. Instead of going against one another, shouldn’t we work hand in hand as we explore the the new age of marketing in the ever changing business world?

Would you want to be a disruptor, or be disrupted?

Don’t Miss the Event at #HomeReady: AboitizLand Home Fair 2017

 

Ever wanted that home of yours to be your dream house? A place where you can truly call home? But, don’t even have the slightest idea on when and how to start?

Well, not to worry because AboitizLand is here to help you! That dream house of yours that you have been wanting for many years may become a reality now as AboitizLand gives you a once-in-a-lifetime chance to build your dream house at the #HomeReady: AboitizLand Home Fair 2017, at the SM City Cebu Northwing Atrium this upcoming July 28-30, 2017

Are you #HomeReady?

The AboitizLand Home Fair event will be featuring first-time would-be owners who are dreaming of owning their very own dream house. Get started by being present during the event and witness a lot of fun activities featuring an array of housing options designed with you in mind.

The event will have:

  • an exhibit that will showcase a wide range of housing options that have been carefully designed and masterfully crafted by AboitizLand in order to help you buy your first home, upgrading your previous home for a better one or choosing the right investment property
  • host representatives from Home Development Mutual Fund (Pag-IBIG Fund)
  • the company’s partner-banks Security Bank PhilippinesBDO Unibank, and UnionBank of the Philippines, who will help you answer your questions on about taking a housing loan that will make you #HomeReady for your building your dream house.

Grab the chance and become one of the winners who will be owning their own dream house! The event will also feature exclusive discounts and promos that will aid you in having your own dream house. These discounts and promos will only be available during this 3-day fair at the SM City Cebu Northwing Atrium. Better not to miss this chance or you’ll soon regret it!

So see you there at the event!