Author - Manong Driver

What You Shouldn’t Miss From #HomeReady AboitizLand Home Fair

Trust us, you won’t regret visiting us at SM City Cebu Northwing Atrium this August 26-28, 2016 because everything you’ll ever need in your search for your dream home will be there for you to see.

In a couple of hours, the biggest Home Fair brought to you by AboitizLand will commence. This home fair is especially geared towards first-time homeowners, startup families and investors looking into making a prime investment that would surely be worth their money.

How about you? Are you #HomeReady?

This is AboitizLand, Inc.’s second home fair event for the #HomeReady event series – a home fair and one-stop shop for families and individuals who desire to make that next big step towards owning a home, getting an upgrade or investing in real estate. Banking on the huge success of their first #HomeReady event in April 2016, they will be hosting the event at the same venue — the SM City Cebu Northwing Atrium.

In its second home fair, the AboitizLand team is bringing in several activities that will help you become #HomeReady:

Of course, there will be an exhibit of all AboitizLand developments that cater to varying needs and purchase capacity:  houses and lots for young, start up families or those looking to move to a better home; and lots for those looking to invest in real estate or build a second home.  There are also condominium units for young, modern individuals who wish to live at the heart of the city and closer to both work and play.

The exhibit will include several AboitizLand projects located in Cebu:

But what would an event be if it doesn’t involve the whole family? The team also has several activities aside from the free consultations: live musical performances, Housey mascot meet-and greet, free sweets, and to top it off, amazing deals and discounts!

Watch the video below to see all that’s in store for you this August 26-28! Or better yet, you could give the Marketing Team a call 411-1620 for more information before heading off to #HomeReady. See you there!

“Naa koy car” and the Power of Symbols

Adam Atler in  his book “Drunk Tank Pink” said that symbols are magnets for meaning. Symbols inspire reactions much similar to labels and shape how we think, feel, and behave.

 Although not as strong as visual symbols, social symbols like “having a car” can connote a host of whole other meanings.

 Having a car might mean you are person (or you belong to a well-off family) who can afford the costs of having a car – downpayments, monthly amortizations, maintenance, upkeep, repairs. It also means you have or live in a home that actually has a garage.
 In purchasing real estate, homes with carports can mean that the feature adds up to the cost in floor areas of a house. Condominium developments even charge you an amount that could almost equal a new home if you decide to have parking space for your vehicle.

 

 Thus, the merits of having car brings to a person. It’s the symbol of a car that associates you with wealth or being “may kaya”. The symbol is a magnet for meaning and has the power to shape the thoughts, feelings, and behavior towards other people.

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Like other symbols, having a car will lack meaning unless tied to an existing meaningful concept. One concept is that having a car is a ticket for guys to “get girls”. This is especially true here in the Philippines where car is considered a luxury and not a necessity. Thus, the current meme of “naa kay car” which seems to show that girls nowadays will only date guys if they have a car.

 

 How true is that meme nowadays? Does having a car also show a guy’s honesty, intelligence, open-mindedness, humor, thoughtfulness, ambition, understanding, spontaneity, listening skills, respectfulness, consistency, trustworthiness, humbleness, and reliability – all of which are said to be personality traits of perfect boyfriend material?

 

 As the book Drunk Tank Pink mentioned, “symbols and images are so powerful because we perceive them so effortlessly and so rapidly”. It helps us easily process our thoughts and behaviours by priming and preparing us.
  • Have a car? You must be rich!

  • Have a car? You could easily buy me other things!

  • Have a car? You can pick me up from school!

  • Have a car? We can easily have joyrides!

  • Have a car? Sugton na taka!

  • Have a car? Yes, uyab na ta!

Ignore perhaps that fact that the person “nga naay car” (with a car) may be nothing more than just another tenant still living in his parents home, borrowing his parent’s car with the illusion that driving a borrowed car can somehow win him favors and hearts. How’s that for meaning?

 

Naa koy car

 

This one example along with a whole lot of other social symbols influence us in a way that makes us think that the curated self is nothing but a farce. The self that we project on Snapchat or Facebook is nothing short of a curation of the concepts that show how much we value superficiality.

 

Symbols are definitely forces that shape how we think, feel, and behave. Especially in this digital era with people having the attention span of a goldfish.
Img sources:

https://web.facebook.com/129369090516276/photos/a.389558387830677.1073741825.129369090516276/953948751391635/?type=3&theater

https://web.facebook.com/photo.php?fbid=989372321156714&set=gm.946345648795494&type=3&theater

22 Easily Misused Words That Will Automatically Make You Look Dumb

Social media is the best place for you to find, reach and interact with your friends or fan base in real time. BUT it is also a site infested by an army of grammar Nazis.

Grammar_Nazis____The_Motivator_by_ZlayaHozyayka_1323731

Watchful eyes like that of a hawk, just waiting for you to make a grammatical blunder. Grammatical errors, big or small, are all the same in the eyes of a grammar Nazi. None will be forgiven. One wrong move and you find yourself in the black list. Pretty scary, right?

Read More

Join PhilDev IDEA Global Entrepreneurship Program

PhilDev will be hosting the PhilDev IDEA Global Entrepreneurship Symposium & Workshops 2015 here in Cebu, Philippines on Feb 26-28, Cebu City.

Symposium:

PhilDev S&T and USAID will host an annual international symposium in areas of societal needs, entrepreneurship, and increasing expertise in productively utilizing innovations in science and technology. The annual IDEA Symposium will 
be a platform to create and expand dialogue between the US and Philippine HEIs, government officials, startup entrepreneurs, and industry leaders. The symposium will feature US professors and entrepreneurs and will be an important venue to link startup companies and venture capitalists with emerging technologies and expertise.

Workshop:

PhilDev S&T will conduct a series of hands on entrepreneurship workshop for science and engineering scholars and startup entrepreneurs. US and Filipino professors and established entrepreneurs will serve as trainers, speakers, and mentors to the one to two-day workshops that will include understanding global market, identifying major market needs, productization of innovative research, business incubation, searching and working with venture capital, among others.

Join up at www.phildev.org

GIST - Phildev - IDEA