Archive - January 2016

Get Lucky this Year of the Monkey!

All hail to the fire monkey!

This February 8, a fifth of the world’s population will welcome the Chinese New Year with family, food, firework displays and fortune consultations.

On the Chinese calendar, 2016 is assigned to the fire monkey, the adventurous and ambitious one among the zodiac animals.

The Chinese believe that people born in the Year of the Monkey are quick-witted, curious, innovative and mischievous. But contrary to common Filipino belief of getting lucky when your zodiac year comes around, it’s actually the opposite! *gasp*

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The zodiac animals are either closely related to ancient Chinese people’s daily lives, or have lucky meanings. The ox, horse, goat, rooster, pig, and dog are six of the main domestic animals raised by Chinese people. The other six animals: rat, tiger, rabbit, dragon, snake, and monkey are all loved by the Chinese people.

According to Chinese astrology, on your birth year, an unknown force comes out and offends the God of Age. Due to this, the God of Age will make sure that one will have bad luck on his zodiac birth year.

Before you throw yourself off the bridge, there is a way to break the curse! Block the bad luck from coming by wearing something red given by an elder (relative), such as socks, a neck cord, underwear, a waistband, a bracelet, or an anklet. Whew!

For a more comprehensive guide on getting lucky, check this infographic from travelguidechina.com:

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Now, on to the celebrations! May we all have a prosperous new year!

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The 12 Chinese Zodiac animals are in a fixed order according to Chinese Yin and Yang Theory and perceived attributes.

 

Sources:

Sabur, R., & Macphail, C. (2016, January 26). When is Chinese New Year 2016: Everything you need to know about the Year of the Monkey. Retrieved from The Telegraph: http://www.telegraph.co.uk/news/worldnews/asia/china/12072836/When-is-Chinese-New-Year.html

Van Hinsbergh, G. (2016, January 26). 10 Interesting Facts about Chinese New Year. Retrieved from China Highlights: http://www.chinahighlights.com/travelguide/festivals/new-year-facts.htm

Wu, A. (2016, January 26). The Chinese Zodiac. Retrieved from China Highlights: http://www.chinahighlights.com/travelguide/chinese-zodiac/

Making Coffee For The Boss While on Facebook

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Working as an intern in Third Team Media was fun and educational. At first, it was intimidating because I was in a new environment, with new faces and new assignments that were alien to me! Alien but wicked. =) As my internship went on, I realized that I have learned a lot about Digital Marketing – especially how it keeps helping businesses make an impact on a daily basis.

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Working as an intern in a social media management company changed my social media perception little by little. Where before I only used Facebook and Instagram for fun, I consider social media now as more than a means to pass the time.

My job as an intern was simply this — assist the digital marketing managers in their tasks like content curation and campaign creations. With my days revolving around Facebook data, Twitter updates, blog writing, and Instagram campaigns, I become more conscious with my own social media footprint. I learned about privacy and of content quality and applied it to my own social media use.

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My favorite task was perhaps curating for content. It was fun surfing the internet and discovering new things for our different clients who come from very diverse industries from different parts of the world. It got tiresome at times and frustrating too especially if you can’t seem to find the exact content you need. But it sure was challenging and pushed me to think outside the box.

For all the students my age, my advice to you is know your own limits in using social media for it is not a toy, but a tool. If I learned anything at all during my stint, it would be that, “On social media, the whole world is watching you and you must be ready to face criticisms if it comes to that.” Remember that great power is often coupled with great responsibilities. That great power in our generation is social media.

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As I say goodbye to my life as a social media intern and go back to my life as a now #hashtagsavvy student, I intend to apply all that I have learned. Perhaps in a more concrete manner, I would say that harnessing the power of a single social media post will perhaps take months of expert precision with consideration of various data to optimize that specific content. But this is what I intend to do! #Wicked, ey?

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Sinulog’s Invisible Hand

Nowadays, we have already realized the power of social media. From our experience, it can either make or break someone’s fortune, event, idea, or life. As we try to unfold its hidden strengths, we find that social media is one hell of a roller coaster.


This year and in the past years, photos and posts of people who are drunk during the Sinulog festival flooded various social media sites such as Facebook and Twitter. We have seen some dreadful photos of teenagers lying on their own vomit and people who just went to sleep everywhere they want for they can’t even control themselves. Because of these posts, our government even imposed a stricter rules and regulations to be implemented to ensure everyone’s safety.

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Again, social media can either make or break us. During this time, some businesses have boomed to various opportunities being opened. Some students even earn just by posting some pictures of shirts that they sell. Mommies produce some delicacies, post some pictures on Facebook, and earn money from it.

I have also seen a post in Facebook about a man who offered free touring services to the most known historical spots in Cebu. And guess what did he use in publicizing this cause? Again it’s social media. Through social media, we are able to connect Cebu outside to the world. Through social media, we are able to let the world see the wonders that we can offer to them.

Indeed, social media opened a lot of opportunities during the most festive moment in Cebu. As long as we know how to use these properly, rest assured that Cebu be the most beautiful place this season.

Viva Pit Senor! 
#Sinulog2016

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