Archive - June 2015

May I Have Your Attention, Please!

Get people to give your article a second chance, a second glance.

“Headlines are a special breed of difficulty because they have to accomplish so many things in such a small amount of space.”

Headers, captions, post titles, are more important than your article itself because your readers will always make it the measure of whether your article is boring or interesting. Here’s the deal, no matter how awesome and well-researched your article is, if your headline is weak, no one will read it.

Now, you ask, what makes a better headline? The truth is, it’s more simple than you think it is! Yay!

All you need to know are the most basic THREE:

1. Make the encounter SHORT and SWEET.


According to Digital Marketing institution, Hubspot, the ideal headline should have a maximum character count of of 65 words, before it get’s cut off in search engines.

Get your headline to bear only one thought. Never ramble as this will just confuse your audience. But also make sure that your headline actually describes your article. The surest way for an article to remain unread is when your headline didn’t get the memo about what the article is talking about.

So, keep it short, sweet and specific.

You only have 6 words with a total of 65 characters to show your potential readers the stuff that your article is made of, so make the most out of it! Emojis, anyone? ☺☺☺

2. Be NEGA Nancy.


Ironically enough, Hubspot says that the words: NO, WITHOUT and STOP, lead to many more shares.

The presumption is to always be positive and perky, right? But being goody-two-shoes don’t get readership clicks. Rather, tickle your reader’s curiosity with negative wording. Prey on your reader’s insecurities by telling them how they are doing their life administration wrongly and unless they read your article, they will be doomed. Works every time!



This is still a numbers game even from this angle. Headlines with numbers (digitally-written) fare well than those without. Numbers draw readers to your article and their favorite number is… 7! They hate 13. Also, (aside from 7, I guess) rounded numbers also work better than non-rounded ones.

Don’t make the number too much either. Otherwise, it would scare your readers. I mean, who in their right minds would click, “500 ways to organize your closet,” right?

If all else fails, go to Trust me, I’ve been there.

Top 9 Reasons Why You Gotta Be at GOAB

It’s that time of the year again where we geeks wish we were relaxing at the beach,  instead of staying huddled in front of our laptops and gadgets. With our thoughts running a mile a minute and jumping from one project to another to keep up with the workload, we can only scream the words “I need a break!” in our minds. Sometimes, on the most tiring and task-filled days, we can only wish we could mix work and leisure together.

Sometimes, on the most tiring and task-filled days, we can only wish we could mix work and leisure together.

Now, friends, this is where Geeks on a Beach (or GOAB, to all you acronym-loving geeksters out there) comes in. Words cannot express our delight  for this event, where the brightest minds in technology, startup, entrepreneurship and design convene together in summer wear and bare feet against the fine sands of Boracay.

But alas, let us count the reasons why GOAB is the place and event to be, especially this August 2015:

GOAB - Product Ad - 1 - May 25, 2015

  1. Learn from the leaders of the technology, startups and design world

The best and the brightest minds in technology, startups and design will be present at this dress-down, straight to the point and no-holds-barred conference to share their ideas and best practices to invigorate the Philippine startup ecosystem! We’re just getting started, but it’s already awesome!

  1.  Get up close and personal with the panel —  find the answers you’ve been looking for

Don’t worry if our speakers’ presentations don’t cover questions that are left unanswered in your mind. At GOAB, we encourage everyone to throw these questions at our speakers so they can give us a lil’ piece of their brain. Yum!

  1. Choose sessions on topics that matter to you the most

We’re here to learn, yes, but we’re not in university anymore, where we’re required to attend classes for every subject that’s on your syllabus. Nope. Not here. Your best interests are prioritized. Feel free to join all the breakout sessions if that’s what floats your banca, but know that you can always choose to attend only those that matter to you.

GOAB - Product Ad - 2 - May 25, 2015

  1. Serious talks about anything under the sun  in your most comfortable clothes

Whether it be about the latest updates on what’s new with the social media scene or the syntax and semantics of programming languages, rest assured you’ll be having comfortable conversations. Who would pass up on the opportunity to chitchat about geeky topics on the beach while sipping a refreshing drink?

  1. Meet angels in disguise — your company’s heaven-sent angels

GOAB is not only a venue for us to meet our fellow geeks, it’s also where we start believing heaven on earth is real. Angel investors and seed funding groups abound at GOAB, where they are constantly on the look out for fresh startups with brilliant visions! Here, geeks are given the chance to pitch their brightest and most innovative ideas to prospective investors to get their ideas off the ground.

  1. Know what’s actually happening in the Philippine and Southeast Asian tech and startups scene

This event is spearheaded by, a known industry leader in Philippine technology and startups. This non-profit community group has helped organize over 10 Startup Weekend workshops so it has connections with most startup leaders in Southeast Asia as well.  It’s no wonder that most attendees invited to the conference will be updated with what’s going on in the PH tech scene as well as neighboring countries. This makes for a good conversation starter between like-minded geeks too!

GOAB - Product Ad - 3 - May 25, 2015

  1. More opportunities to grow your social butterfly wings

We meet more and more people at GOAB every year — some very familiar faces that have been around since the inaugural launch of the event, and some fresh, new faces that were led by the curious cat to the venue. Nevertheless, GOAB proves to be a key networking opportunity for its attendees, because it brings together key players — investors, startup founders, developers and designers — from all over the world.

  1. Sponsorship opportunities are endless for your brand

Just as angel investors are constantly on the lookout for fresh ideas, sponsors likewise are given opportunities to improve their brand presence through the event. Our sponsors get premium exposure for their brands throughout the marketing campaign for GOAB, the premiere startup conference in the Philippines.

Furthermore, sponsors seeking more specific goals such as looking to hire talent or looking to invest in specific startups, can work with the GOAB organizers to customize their sponsorship to meet these goals.  Take this opportunity to use GOAB to further your company goals and meet personal objectives.

  1. Sun + Beach = FUN!

Geeks on a Beach will never be Geeks on a Beach without the sun, beach and awesome geeks! In between sessions and after a long day at the conference, we geeks come together to unwind and relax by the sea — a perfect ending to a productive yet fun-filled day at GOAB.

Whether you’re a first-time attendee testing the GOAB waters, or a loyal, dedicated fan that’s returning to Geeks on a Beach for the third (!) time, one thing resounds clearly for all of you: GOAB is the convention made by geeks, for geeks. It’s our belated summer escapade, where we work hard, and play harder.Head on over to

Head on over to and sign up for #GOAB this August! 🙂

Ten Tips for the Next Project X!

People often aspire to be part of the organizing team for events, mostly because of its perks, may it be the free food or merchandise, or the chance to be up close and personal with the event guests. However, events are not easy to organize, as they entail a lot of preparation on the organizing team’s part. One must be prepared for insanity — a lot of sleepless nights, countless stressful meetings that run for hours on end, and being pushed beyond their limits that a nervous breakdown is almost inevitable.

From strategic planning up until event delivery and closure, the entire event life cycle is a challenge in itself, but many will agree that the positive feedback they receive after the event make the experience worthwhile and much more bearable.

Of course, organizers don’t get out of these events clueless. A lot of valuable lessons are learned, some that would have saved time and kept their sanity a little more intact. Let’s take a moment to review these lessons together. This is not meant to discourage you from organizing your own events, mind you, but this is so that you can plan, execute your tasks properly, and save yourself the heartache while it’s still early.

Let’s get the ball rolling, shall we?

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