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Slingshot Cebu 2017 encourages MSME’s to adopt Digital Transformation for their Businesses

Last August 8-9, 2017, the Department of Trade and Industry (DTI) organized the very first Slingshot Cebu 2017 in hopes of continuing economic innovation by empowering MSMEs to adapt Digital Transformation. By definition, Digital Transformation is the application of digital technologies to fundamentally impact all aspects of business and society.

In this time and age, marketing has evolved to include the digital aspect, thanks to thee emergence of the internet. Social media plays the most crucial role, as it has paved the way to connect users around the world, regardless of timezone or location. It is for this very reason that MSMEs are encouraged to adapt Digital Transformation, since the marketing scene has changed largely due to the adaptation of technology.

It is interesting to note that a company’s lifespan has shortened from centuries, to decades and then to years. This is due to the disruptions that had happened throughout the history of business. At present, digital transformation has greatly influenced marketing, and as a result, several companies have received disruptions.

Competitors’ actions now are far from foreseeable, and market changes rapidly. Employees start to have more diverse needs, and many customers can now access information on several options through other customers. Customer expectations and tastes are now more varied and are easily influenced by social media.

Back when the internet was nonexistent, corporations turned to traditional tri-media — print, radio and television. However, since radio and broadcast advertising were costly, only giant companies or conglomerates could afford such, leaving MSMEs no choice but to stick with print. Thus, MSMEs had difficulty establishing brand awareness.

But today, MSMEs who are considered early adapters to digital transformation, are slowly gaining success, and are able to thrive in fields where conglomerates would have overshadowed them in the past.

It is worthy to remember, however, that long-standing companies are having a hard time thriving, most probably due to their unwillingness or difficulty in adapting to the digital world. Technology has become a double-edged sword — newer, millennial owned companies are slowly climbing the corporate ladder, while older, more traditional companies who have not made the switch to digital just yet are struggling to survive their day to day operations.

It is a fact that 80% of the businesses in the Philippines are MSMEs, yet majority of these are urgently in need of change in their marketing strategy in order to move forward economic innovation. Instead of going against one another, shouldn’t we work hand in hand as we explore the the new age of marketing in the ever changing business world?

Would you want to be a disruptor, or be disrupted?

Free Trip to Cebu by Celebrating Winning Moments

Life is constantly changing. In fact, it goes by so quickly that sometimes in a blink of an eye, everything has already changed. Though, there will always be that one moment you will cherish forever. That is the moment that changed your life. Moments like these are always worth sharing not only with the people we love but to the world

With Mactan Cebu International Airport’s Winning Moments campaign, we aim to give remembrance and celebrate the different milestones of your life. Whether it might be the birth of your child, buying your first home, doing something you’ve always been afraid to do or simply passing a subject you took twice, it’s worth celebrating! It doesn’t matter if it is grandiose or not because even the small moments matter.

By sharing his life’s turning point, Ulpi Edub of Cagayan de Oro City won an ALL EXPENSE PAID TRIP TO CEBU on August 4-6, 2017, together with his 5 other friends. The all expense paid trip includes round trip tickets for Ulpi Edub and his 5 other friends, their food, accommodation and transportation while staying here in Cebu.

Plus! What’s more is that they get the chance to witness and have exclusive access to one of the most anticipated sporting event in the country, COBRA IronMan 70.3 PHILIPPINES which will be live on August 6, 2017 (SUNDAY). Over 2,500 triathletes coming from different countries are participating and will gather here in Cebu to take part in the annual sports event. Participants vary from former world champions and rising stars in the sports industry to local celebrities and politicians making COBRA IronMan 70.3 PHILIPPINES one of the most biggest and brightest race in Asia!

 

Celebrate your life’s breakthrough moments with Mactan Cebu International Airport and personally see the COBRA IronMan 70.3 PHILIPPINES up close!

Visit  Mactan Cebu Airport and Cobra Ironman 70.3 Philippines for more information. Don’t forget to use the official hashtags #MCIAWinningMoments and #IM703Philippines.

 

Don’t Miss the Event at #HomeReady: AboitizLand Home Fair 2017

 

Ever wanted that home of yours to be your dream house? A place where you can truly call home? But, don’t even have the slightest idea on when and how to start?

Well, not to worry because AboitizLand is here to help you! That dream house of yours that you have been wanting for many years may become a reality now as AboitizLand gives you a once-in-a-lifetime chance to build your dream house at the #HomeReady: AboitizLand Home Fair 2017, at the SM City Cebu Northwing Atrium this upcoming July 28-30, 2017

Are you #HomeReady?

The AboitizLand Home Fair event will be featuring first-time would-be owners who are dreaming of owning their very own dream house. Get started by being present during the event and witness a lot of fun activities featuring an array of housing options designed with you in mind.

The event will have:

  • an exhibit that will showcase a wide range of housing options that have been carefully designed and masterfully crafted by AboitizLand in order to help you buy your first home, upgrading your previous home for a better one or choosing the right investment property
  • host representatives from Home Development Mutual Fund (Pag-IBIG Fund)
  • the company’s partner-banks Security Bank PhilippinesBDO Unibank, and UnionBank of the Philippines, who will help you answer your questions on about taking a housing loan that will make you #HomeReady for your building your dream house.

Grab the chance and become one of the winners who will be owning their own dream house! The event will also feature exclusive discounts and promos that will aid you in having your own dream house. These discounts and promos will only be available during this 3-day fair at the SM City Cebu Northwing Atrium. Better not to miss this chance or you’ll soon regret it!

So see you there at the event!

The Outlets Goes Mad Again with Massive Clearance Sale

Known for its daily huge discounts, The Outlets at Pueblo Verde is truly the ideal shopping destination in the city. And that is certainly not just the case. Save the dates on June 30, July 1, and 2, as VisMin’s first outlet shopping mall will be holding a massive clearance sale madness. Plus, all merchant stores at The Outlets are participating and are slashing prices on clearance items up to 70% and more.

 

Find the best deals with up to 70% off and pick from a range of on-trend items like footwears, tops, dresses, bags, and fashion accessories. And save big on women’s fashion, men’s clothing, kids wear, and even household items perfect for your office work essentials and back-to-school must-haves.

 

Here are the top things to do and shop for at The Outlets at Pueblo Verde’s Clearance Madness:

 

  1. If you’re a sneaker head and looking for a pair of lit shoes, spoil yourself with must-have footwears from Outlets shops like Nike, Adidas, Converse, Skechers, Onitsuka Tiger, Puma, World Balance, Timberland, Asics, Fusion housing Keds and Merrel, and New Balance at Planet Sports.

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  1. Slay on your next OOTD or even give your wardrobe a new look when you shop for the perfect tops, jeans, and dresses at The Bench Depot, Levi’s, and Giordano. Or if you still want to chase on the remaining days of summer, shop for your swimming essentials at Reef or even grab on some stylish sandals at Bambu Outlet.Image may contain: stripes

  2. Get on with your fashionista side and grab some fun fashion accessories all available at Oakley. And if telling time is your thing, find your stylish options available at Shockwear.

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  1. From knapsacks to hand purses, and even handbags, browse through the items at Fashion Rack Designers Outlet for the on-trend bags.No automatic alt text available.

 

  1. What could be more fun than shopping your must-have school supplies and back-to-school essentials to get you all inspired for the semester and academic year. Find all these at Tihik Outlet, or Peso Store!

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  1. And if that’s not enough, participate in their raffle contest! The Outlets at Pueblo Verde is raffling off a 3-days, 2-nights stay at BE Resorts Mactan for two, which includes complimentary breakfast. For every P2,000 worth of accumulated receipts purchased during the Clearance Madness at The Outlets at Pueblo Verde, a shopper will be entitled to one (1) raffle coupon. The lucky winner will be drawn on July 4, 2017.Image may contain: one or more people and text

 

  1. And finally, to conclude the day of your clearance sale shopping, fill your tummy with happiness and dine in at The Fork in the Road and Koqi Q.

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Conveniently located at M. Patalinghug Jr. Avenue, MEZ II, Lapu-Lapu City, Cebu, never miss the chance to grab #GreatDeals and #GreatFinds this coming June 30-July 2 and head on over at The Outlets at Pueblo Verde. Know more about its details at www.facebook.com/TheOutletsAtPV.

MCIA Turns Your Travel Dreams Into Reality

Mactan-Cebu International Airport started summer with a bang with its #BestCebuSummerEver contest making the lucky winners’ summer the best one yet.

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Broken down into three categories: the #BeachTrip, #FoodTrip, and #AdventureTrip with three different lucky winners to each category, MCIA surely paved the way of those who are constantly seeking for adventures — from its Cebuano food cravings, to beach exploration, and a getaway as a momentary escape from the hustle and bustle of everyday life. There is no doubt that Cebu’s attractions are truly endless!

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But wait, there’s more! The fun just isn’t over yet! To conclude the highly successful #BestCEBUSummerEver campaign, MCIA wishes to give back to its Cebuano Facebook fans for the unending love and support they received during the course of the campaign. For those who never get tired of hopping into new places and who are in serious wanderlust, this is truly perfect for you!

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With its #WhereIsIt mini game campaign, where the participants get to share various destinations accessible from Cebu via Philippine Airlines while giving YOU, dear CEBU fans, a chance to win an AWESOME prize from an Official Airline during the Best Cebu Summer Ever campaign: a roundtrip ticket to the featured destinations!

What’s more: all you need to do is to LIKE, SHARE, COMMENT and TAG! Read on at https://goo.gl/9dchvB to find out more about how you can join and WIN one of these economy round trip plane tickets courtesy of Philippine Airlines!

Grab on this once-in-a-lifetime opportunity and never miss the chance. All the best of luck CEBU fans!

 

Shout out to our friends! 

Official Airline: Philippine Airlines

Official Hotel: Mövenpick Hotel Mactan Island Cebu

Major Sponsor: COCA-COLA Philippines

Official Venue Partner: SM City Cebu (Official)

Huge Discounts and Promos in SM City Consolacion’s 3-Day Sale! Up to 70% off!

SM City Consolacion finally brings back the much-awaited sale in the biggest mall up north!

Three days of exciting deals await you starting on May 19, 20, and 21. Enjoy shopping discounts of up to 70% off on great finds and get a chance to win one of the two Suzuki Raider R150!

Every P1000 single or accumulated purchase within the promo period from any mall establishments entitles a shopper to one (1) raffle coupon. A customer automatically gets double raffle coupon for Saturday and Sunday promo period. You may also present your SM mobile App coupon and get two (2) raffle coupons.

Raffle draw is on May 21, 10:00 PM at the Event Center and the deadline for submission of raffle stubs is at 9:45 PM on May 21, 2017.

Plus! An exclusive and a special treat awaits loyal SM cardholders when they shop at SM affiliate stores during the first two days of the sale. On Friday, SM Prestige and BDO Rewards cardholders enjoy an extra 10% off. On Saturday,  SM Advantage, SM Prestige, and BDO Rewards cardholders get  EXTRA 10% off on existing discounts at selected SM Retail partners from 9 AM to 12NN.

But wait, there’s more!

SM City Consolacion has exciting promos that will surely entice shoppers. During the three days of sale, by simply presenting a P5,000 single-receipt purchase at the redemption area, one lucky shopper can take home all the prizes inside the box if they can unlock it at their Luck Unlocked Promo.

Another fun promo to watch out for during the entire sale period is The Red Chair. Win exciting prizes if you participate in a race against time by being the first to guess the red chair’s location at the mall during the 3 days of Sale.

Try your hand at arranging at their Switcharoo Promo. Arrange the boxes in its correct order and you might bring home P5,000 worth of Gift Certificates this May 19, 4 PM at the Event Center.

If puzzles are your thing, then try your luck at their Picture Perfect Promo on May 20 at the Cinema Lobby. Complete the puzzle within a given time for a chance to win instant Gift Certificates and double the prize if you can identify the hidden words. Present your P1000 single-receipt purchase to join.

Team effort might also get you and your partner lucky! Bring a partner at the Foodcourt on May 21, 1 pm and challenge other pairs to win instant prizes at their Pair Up Promo.

And if that’s not enough, the first 100 customers within the 3-Day Sale period may claim free burger, donut, a slice of pizza, mamon, and so much more exciting prizes at the Event Center!

Packed with promos and discounts, SM City Consolacion mall wide-sale will bring the best for its shoppers!

So what are we waiting for! Let’s start the countdown and head out to the biggest mall up north! The mall is open from 10 AM to 10 PM on May 19 and 21, Friday and Sunday, and 9AM-10PM on May 20, Saturday. For event details and more updates, please call 2600132, or check out SM City Consolacion (Official) on Facebook. (PR)

UP Cebu’s Annual Jose Joya Art Competition and Exhibit

“ Art washes away from the soul the dust of everyday life. ”

– Pablo Picasso

Get a chance to see illustrations and paintings that speak of untold tales and stories. From talented students majoring in fine arts, we get a sneak peek of the creativity that sparks from within them. This event is every art enthusiast’s dream because of the abundance of art and creativity in the wonderful paintings.

The prestigious University of the Philippines Cebu will be holding the 41st National Artist Jose Joya Awards and the 42nd Annual Students Art Exhibit in their Jose T. Joya Mini Gallery this February 15, 2017.

Jose Joya served as UP College of Fine Arts dean from 1970 to 1978 and was awarded National Artist in Visual Arts in 2003. Because of him, The Fine Arts Students Organization (FASO) collaborate with the UP Cebu Arts and Culture Committee, Mrs. Josefa Joya-Baldovino, and the Joya Family yearly to host this art competition in his honor.

Photos of the previous Jose Joya Awards:

(Source: TUG-ANI UP Cebu Official School Publication)

It’s a privilege to say that Third Team Media will also co-present the event alongside Island Premium Paints and Cebu Daily News. Students from different schools, art enthusiasts, and other interested parties are invited to view the competition and exhibit that will be running until March 10, 2017.

For inquiries, feel free to contact UP Cebu at 233-8187 or upcfaso@gmail.com.

Catch the event in UP Cebu!

Christmas Comes to Town at Cebu City Marriott Hotel

Christmas at Cebu Marriott

You know that Christmas is just around the corner when establishments start decorating and lighting up their Christmas trees! Cebu City Marriot Hotel is no exception. Not that we’re complaining, mind you, because we love seeing beautifully decorated Christmas trees all lit up in its splendor and glory!

Cebu City Marriot Hotel kicked off their Christmas festivities with the Christmas tree lighting event last November 17. As the tree came to life with its beautiful colors, a shower of colorful confetti followed! I’d like to believe that this small gesture by Marriott could have made even the most tired and stressed person experience a little of the holiday cheer that’s highly infectious!

 

Christmas at Cebu Marriott

 

The grand hotel chain stays true to its tradition of staging a grand tree lighting ceremony every year. This time, guests are welcomed into the hotel lobby with a view of their 6-meter gigantic Christmas tree adorned by a life-sized Gingerbread Train. It currently towers over the hotel’s lobby area where guests can take a selfie with the tree and win prizes!

The lighting ceremony was officially opened by Cebu City Marriott Hotel General Manager Patrick Carroll and followed by a series of Christmas song performances from the choir.

Christmas at Cebu Marriott

 

Let’s head to Cebu City Marriott Hotel for a wonderful staycation! Don’t forget to visit the Christmas tree and take a couple of snaps while you’re at it. Remember, you could win prizes just by taking a selfie with the tree until December 23! ♥

It’s a Golden Christmas at Golden Prince Hotel

It’s official, folks — the GOLDEN Christmas season is finally here at Golden Prince Hotel & Suites as the Christmas tree has been lit!

Prior to the grand lighting of the great Christmas tree in the hotel lobby last November 18, classic Christmas performances were given by the hotel’s resident harpist and the children from Angels of Hope Foundation. Guests were able to have a taste of Christmas with their wide selection of tasty cocktail dishes.

The lighting ceremony was led by the hotel’s President and CEO Benedict Que, VP for Corporate Communications Aaron Que, and VP for Operations Suresh Pillay.

After the beautiful Christmas tree came to life with its colorful lights, the festivities continued at Bulawan Küche where delightful Modern European treats were served by Bulawan’s resident chef, Jimmy Durano.

 

Golden Prince Hotel & Suites is not only known for their grand hospitality. They’re also known for being very generous as they gave away gift certificates, surprise boxes and a basket of goodies from Q Café and Bulawan to those present at this memorable event!

Truly, Golden Prince Hotel & Suites goes over and beyond expectations so that their guests may truly experience a Unique Cebuano Royalty Experience that is unparalleled and unique only to them.

Go on, gather the family, and experience the GOLDEN hospitality this Christmas only at Golden Prince Hotel & Suites! ♥

Wedoshop: Your One-Stop Shop for All Things Cute

If you’re like me, who squees at anything and everything cute and cannot resist purchasing even just one single teeny weeny cute item that you will probably never use, then perhaps a visit to Wedoshop will be both heaven and hell for you.

Heaven because Wedoshop is filled with shelves of cute merchandise that you can’t find elsewhere, and hell because you’ll be constantly fighting an inner battle with yourself over whether or not you need that new character mug or yet another box of facemask sheets.

But let’s move on, folks — for now, let’s explore Wedoshop through these photos and see what makes this humble shop differ from the rest of the shops that sell novelty items and other lifestyle goods. First up, a little preview of the store!

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TheSocialJeep.com was invited to a VIP & bloggers sneak peek during Wedoshop‘s soft opening today, November 17, at Talamban Times Square, Cebu City. Upon arriving at the shop, I took in the beautiful view of a thoughtfully and systematically-arranged shelving and product layout. Mind you, nothing makes a curious shopper happier when they realize that the goods are arranged to ensure a seamless transition and stress-free browsing experience.

For instance, after you browse through the various mugs and bottles on display at Wedoshop, you immediately transition to pillows and children’s toys — as if the store was arranged with the feelings of mothers and homemakers in mind!

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Wedoshop is not just your typical novelty item store. Coming from the same company that brought 2358 Exquisite Enterprises, Inc., a fast fashion designer brand from South Korea, to the Philippines, Wedoshop is a one-stop creative lifestyle shop focusing on the current market trends prevailing particularly in East Asia. Wedoshop currently has eight branches in the Philippines, seven of which are located in Metro Manila. That’s right, folks, the Wedoshop branch in Talamban Times Square is the first ever Wedoshop branch outside Metro Manila and the first in the VisMin region!

The shop is highly popular among shoppers aged 15 to 35, and rightly so, because their products are always in tune with the latest trends and are truly affordable! Light on the pocket yet of high quality and fashionably stylish and cute — that’s what Wedoshop’s products are. With prices ranging from as low as Php50 to as high as P500, it’s a good destination for holiday gift shopping or last-minute birthday surprises.

So whether you’re heading to the store to purchase home decor items or to find beauty items to give as gifts to your friends, we’re mighty sure you’ll find something of your liking at Wedoshop. Personally, I wanted one of these mugs. This is a mug with a cover and a built-in teaspoon! You’ll never need to grab a separate teaspoon to whip up a mean mug of instant coffee.

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Cute, right? Better head on to Talamban Times Square one of these days to grab one for yourself! More of the cuteness from Wedoshop: Your One-Stop Shop for All Things Cute in the gallery below! Enjoy viewing. ♥